Of course, the practice of bulk link building has been out of the picture for years, and in the words of Matt Cutts, Google’s former head of spam:
Link Building is sweat plus creativity.
So – apart from producing solid content, which is a must when discussing link building, and of course avoiding link exchanges and paid links at all costs – the standards of high quality link building practices are continuously updated, due to the aforementioned algorithm alterations. “Winning” a good, solid link has become a form of art of its own in the contemporary world of SEO.
While most SEO tools, MOZ included, offer certain link prospecting tools if you decide to purchase their product, there are only a few tools that will actually provide you with a one-stop-solution for all of your link building needs.
Dibz, an advanced link building tool is just that – a comprehensive software that will help you define opportunities, search for them in accordance with your targeted keywords and preferences, and provide you with all the metrics of your opportunities and much more.
Without further ado, here is the BETA version of DIBZ. This tool is built by Four Dots company, an international SEO and inbound marketing consulting agency.
With headquarters in Serbia, Eastern Europe, and with a respectfully long list of clients in their testimonials section, this company apparently has a lot of experience in this field, since the link prospecting toolkit and research options included are all-inclusive, covering all possible options that you might need for a high quality, now moderately easy, link building.
Since this is still a BETA version of the product, the UI of this platform is obviously still in the phase of development (easy to use but not quite eye candy).
But when it comes to usability, DIBZ is impeccable. So while we are waiting for the official release, let’s show off and test this tool, explain how it works, and how it can be used to save a significant amount of time when you are looking for link building opportunities.
Link Prospecting in DIBZ
When starting a new search in DIBZ, you are presented with a number of options that should be pretty much self-explanatory for every experienced SEO professional.
The search term section
This works just like a regular search engine.This option allows you to narrow down your search to a particular term, niche or industry that you are interested in. So, after you’ve performed a thorough keyword research for your client, as you usually should, the key terms that are probably targeting opportunities for link building should be entered here.
You can use multiple keywords for your search, separated by a new line, which is a great addition since it helps you save time in the process.
The research type
This section allows you to choose from a variety of options and select particular types of websites that you are looking for.
You can narrow down your search even more by targeting a specific type of content that you need.If you are looking for guest blogging, for instance, marking this selection will exclude all other directories, forums, etc. and focus your search on the required search term, and specifically on domains that allow guest blogging.
The column on the right allows you to file and pull documents about your client, and it includes even more specific options that can help you define your search better.
You can choose from a great variety of languages, specify the country that you are targeting, and even set a date range, which is a great addition if you are building links continuously for one client in particular, and you need fresh prospects on a monthly level.If you want to narrow down your search to an even greater extent, there is also the possibility to enter your own custom search parameters.
The infrastructure of this application is very helpful as well, especially if you are working in a large team or have a lot of clients.
Naturally, you can select precise campaigns, manage and review them, and once you access the campaign of your client you can check your and your team’s previous searches, to make sure that you are not reaching out to the same websites.
The metrics included in the results of your search are not just helpful hints, this tool literally forces you not to build a bad link ever again.
There is an automated process of selecting the best possible opportunities, or top quality results, which will leave you with a list of the best possible options.
So you are getting an instant insight about how search engines perceive an exact domain, and you can find out whether the website that you are targeting is spammy, or if its domain authority is too low for your client.
DIBZ even scrapes the websites for information about social networks, and if there is a contact clearly published on the website, this tool will automatically file it.
Basically, your search for link building opportunities starts and ends here.
Fortunately, the company behind this tool disclosed quite a few bits of information about this platform upon my inquiry, and as it seems the metrics of this tool will provide you with the best of both worlds: DIBZ is using Google API for spam metrics, and Ahrefs API for measuring domain authority.
You can configure your search in accordance to your needs, but when set to default, DIBZ eliminates all spammy websites from your search automatically.
The best part about this tool is that you can download the list of your prospects and simply upload it into your CRM system or your email client for further communication, and it is so easy to use that you can basically train your employees to search for prospects within 15 minutes.
Since this was one of the most time consuming tasks in the process of link building, apart from writing content, having the opportunity to automate this process so precisely is more than just helpful.
In fact, I believe that this tool should become a mandatory addition of every serious SEO and inbound marketing company in 2016.
Many believe that marketing automation is the way of the future, and a process of this complexity presented in such a simple yet comprehensive manner is certainly a refreshing.