Content marketing is the future, and to achieve this, you need a content writer. But, what are some ways to create the best content marketing strategy for your business?
Well, read on to find out how to establish a content marketing strategy that will help you succeed as a content writer. Here, I will highlight ten strategies for you that are easy to implement and that will help streamline your content marketing process.
1. Set those Goals
Before you can have a successful content marketing campaign, you need a mission statement, and you need to set out your goals.
The statement is something brief and straightforward. It will help you focus your content strategy and avoid writing in circles. It allows you to create a distinction between what is and what isn’t essential. From there you will be able to realign your content marketing strategy in order to keep your content on track.
2. Think About where Content will Live
If you want effective content marketing, you need to put the time and energy in, and you need to create great content.
From there, you need to decide where the content will live. For some, this will mean investing in their own website in order to ensure ownership and consistent branding. For others, it might mean taking advantage of platforms such as LinkedIn or social media sites.
The decision on where your content to live should reflect where your audience hangs out.
In most instances, the best place to publish your content will be your own website. It is less likely to be lost and it is the most obvious way to build your brand reputation online. However, a lot of your content could be repurposed or republished or else indicated elsewhere. Consider Minds, Medium and other third-party platforms as places where your content can reach a wider audience.
3. Establish Your KPI’s
If you’re looking to create measurable and specific goals, use the key performance indicators, or the KPIs in order to craft a content marketing strategy.
These are the ways to find out your goals and allow you to check them off. You can put specific numbers attached to these, and they will help you to have great content and with aligning content before you move on forward.
There are plenty of marketing tools to help you set these business objectives and inform your marketing tactics. Knowing your indicators will help you decide which content types and blog posts to incorporate into your marketing program and your Social media marketing.
4. Balance Your Jargon
You should make sure that when you are attempting to create a marketing strategy that you balance out the jargon.
Focus on the keyword or phrase that matters most, and then build out from there. A great tool for auditing your content is TextOptimizer. It will look at your page and compare it with those that are actually ranking for the same topic or keyword.
You can then go in and further build out your content that you know with some confidence Google thinks is related.
Your keyword choices should be based on your goals and the KPIs, and from there, crafted naturally into your writing.
Also, keep in mind that you need to speak the language of your audience. So, avoid stuffing your keywords in the text or using language that interrupts understanding.
5. Create High-Quality Content
This may seem like a given, but you’d be surprised how many people think their content is “high quality” simply cause they didn’t article spin it, or it contains X number of words.
You need an integrated marketing strategy that’s good, readable, and that helps your target audience. Good content always comes at a cost and so you will also need to consider your agencies marketing budget when planning the amount of content you plan to publish.
For some industries, video content creation will determine your marketing strategy and tactics as well as the type of content you create. Again, refer to your marketing goals and determine the expected conversion rates for your industry.
If you notice that Google isn’t rewarding your content ideas or, aren’t getting the shares and likes that you want – or you see your traffic bouncing, it may not just be the site. it could be the fact that your content isn’t meeting the expectations of your site visitors. Always make sure to craft great content
it will be a big part of your overall success.
6. Secure Your Content
Make sure that your content is on a safe site.
Sites get hacked more than people care to admit. Their stuff gets stolen, ruining the site’s brand and reputation. Look for opportunities to build trust. You could use software that helps protect your site from copyright infringements, hacks and other common security problems,
Also consider investing in security software such as Sucuri, which monitors the site all the time, and will notify you if malware comes to say hello.
7. Know Your Audience
To be successful with content marketing, you should know your audience and where you are going to distribute your content. Developing content for one audience will require blog content, business goals and marketing activities that differ in order to generate Organic traffic,
Collecting demographic data, identifying the fundamental interests, and building content around will allow you to craft content that will engage the audience.
It will make them want to read it. Feedback, and even creating buyer personas will help with creating content that is real to people and will get them interested in working with your company.
8. Look at where You’re At Now
If you already have content out, you need to figure out:
- What you currently have
- Anything useful or successful
From there, start identifying the gaps and any faults that you have in your content.
Learn to log this, and see what is getting engagement, what is being left in the dust, and why this matters.
In order to judge the effectiveness of your content promotion, you need to go back and regularly monitor your target audiences and ensure that your content development and brand strategy match your content marketing platform.
9. Content Map Your Stuff
If you don’t have a plan in place, you’re going to struggle with the types of content you’ll create. You should create a content map or content hub to help organise your content creation and delivery.
A content map is a collection of content idea designed to give a consistent and logical flow and development of your key content, as well as help govern your internal link building strategy.
It will help you plan what to put out, and even schedule what you think will achieve lasting results.
BuzzSumo is a useful tool to help you automate your content marketing research and planning. It will help you to gauge what is working for you and separate excellent shared content from the mediocre content on your website.
This will help to create a successful content marketing strategy.
10. Make a Content Calendar
Finally, put together a content calendar. This is a major mistake many people tend to forget, but this allows you to see into the future in terms of what content will be published on what platforms.
A lack of planning is usually a fundamental mistake, and if you’re looking to put a ton of content out there, especially with a team, you need to create a good plan, and a workflow that works for everyone. So yes, do consider putting this together before you start.
Incorporate your social media content strategy and content management into the overall marketing plan. Share your content audit with your team so that your digital content, alongside any other pieces of content, is being coordinated for targeted delivery.
All of this is a vital part of marketing any piece of content. If you want to be good at content marketing, you need to have a surefire plan. once you have that, you will see that you’ll be able to plan your future and create a successful strategy that works for you.