Surviving as a small business can be challenging due to stiff competition and lower brand recognition. Knowing that, what can you do to help your company stand out from the crowd to attract more customers?
While businesses rely on their excellent product or service, it is not enough to let what you offer to speak for itself.
You need to be able to highlight the advantages of your product using a great marketing strategy. Humans are visual creatures, being immediately attracted to images and capable of deriving meaning from even the simplest symbols.
Thus, graphics are at the heart of marketing, and a logo is the key to representing your company.
Many companies are known by their logos, and even children can tell you the names of the companies behind them.
To elevate your business to a higher level, you will require a logo just as striking as those of more prominent and influential companies.
Logo design is a subtle art and involves a lot of thought and skill. However, that doesn’t mean that having a logo is only limited to those who can afford to pay a designer to make them one.
Aside from web developers and digital designers, there are tools available to help you get started on creating a unique logo for your small business.
These programs use an AI-generated process. Designhill’s logo maker is an excellent example of this.
Tools like these supply you with templates to begin your journey, giving you the inspiration to use while customizing your perfect logo. Otherwise, you can generate one with a few clicks by inputting your brand name and slogan and selecting your preferred styles and colours.
Set on starting work on a logo for your small business? Read on for some top tips to create something exceptional and suitable for you.
Know Your Brand
Your company is more than the products or services that you have on offer. It needs to have a personality.
Otherwise, no one will be able to differentiate it from another company that offers the same. Your company needs a brand.
This brand is projected through your website, blog, and social media channels and can help you gain a customer’s attention. In today’s digital age, people want brands that they can relate to, that share their values and interests.
When you have your brand in mind when creating your logo, you can produce something that effectively communicates and reflects the soul of your business.
What are you using your logo for? It is evident that it should represent your company, but you also need to consider where people will see this logo.
A design that looks good on a storefront may not look as good on a name card or T-shirt. By imagining what your logo will look like on the item it’s printed on, you can get a better idea of what works.
Keep It Simple
Logos tend to be small but still manage to pack a considerable punch. Nevertheless, it still means that you’re trying to fit a lot of information into not much space.
It is understandable to want to present all the relevant information in your logo, but it’s important not to overdo it. Adding too many elements into a logo can make it messy and, worse, illegible. Do your best to keep the design simple.
Having a complex design can help transmit the desired message, but make sure that you can draw people’s eyes to the main focus.
Think Outside the Box
To stand out, you need to think outside the box. This is true not only for your business plan but also for your logo design.
Let’s face it, there are a limited number of fonts and design styles out there, and creating something unique is a tall order. However, you should at least try to avoid overused cliches.
Use a Colour Palette
Picking the right colour palette for your logo not only serves to make sure the colours don’t clash but can also set the tone for the kind of business you’re running. Bright and varied colours can add an element of fun and whimsy while going monochrome adds seriousness to your business.
Be sure that your logo’s colours work by being pleasing to the eye but also give your customers a clue of what to expect.
Show Off Your Skills
How great would it be if customers could figure out what your company does just by looking at your logo?
It’s not impossible! By going for a creative logo, you can show off your expertise and experience. Otherwise, you can also highlight your target audience’s knowledge by showcasing natural elements in the geographic area.
Even if you have a very formal and sombre logo, you should consider adding an extra element to enhance the design.
While you’re at it, you might be able to emphasize some of your company’s strong points. This is especially useful if you have your slogan in your logo as well. A pop of colour does this magnificently and can bring out the main point in your slogan with minimal effort and elegance in style.
Logos can very well be made up solely by the name of your company. However, to help customers have a better impression of your company, you should add an image or symbol.
This way, people can also quickly obtain clues about what your business has on offer, even if it’s simply the idea of speedy service.
Don’t Forget Scale
Don’t just create one version of your logo. Your logo is meant to be used everywhere, including your product, website, social media, name cards, uniforms, letterheads, and more.
As such, the same design might not work for every one of these materials. Thus, it’s essential to prepare for every eventuality, making versions of your logo with different elements that fit the space it’s meant to be in. A great way to accomplish this is by scaling up or down from the initial design.
We each have our own opinions on what is aesthetically pleasing. To make sure that your design is appropriate for the majority, make sure that you ask for feedback.
Ideally, you should poll your target audience to see if the logo is well received. This can give you extra insight while creating an opportunity to interact with your customers.
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