Email marketing is still one of the most effective marketing methods. That is if it’s performed correctly. In this post, we’ll go through the top hacks for taking your email marketing campaign to the next level.
Don’t Be a Spammer
When sending out your emails, you need to be mindful of the wording used. Avoid using words like:
- Percent off
- Claim
- Make money
- Clearance
These are the kinds of phrases that email scanning programs are programmed to catch. These programs then isolate the email and quarantine it.
Your email might languish in quarantine without being opened as a result. Even if they do make it through, the person on the receiving end will also pick up on those phrases.
Personalize Your Email
Email can be considered the modern version of junk mail. And, much like those envelopes marked to “The Occupier” would have been instantly binned, so too are emails that seem to be the generic equivalent.
That’s why it’s exceptionally important to personalize your emails and ensure that they are relevant to the person receiving them.
To personalize your emails is simple enough. All you need to do is to program in their name. We recommend taking it a step further. Consider using the recipient’s name in the subject line of the email to catch the person’s attention early on.
Segment Your Email List
To really be able to personalize your message effectively, it must be relevant to that client. The offer should be something that they’d be interested in, something that speaks to a pain point that they have.
But, to work on a personal message for every client on your list is going to prohibitively time-consuming. What you can do instead is to segment your email list. Identify the different personas of the people on your list.
You’ll want to group together clients with similar needs and pain points. Let’s look at some examples of how that could work:
- Choose people in the same geographical area
- Look for people at similar life stages – i.e. School leavers, those focused on growing their careers, young families starting out, and so on.
- People working in the same industry.
Choose any segmentation that makes sense for your market. By doing this, you can create a more targeted email for each group. This can increase your open rates by 14.4%.
Final Notes
When it comes to improving the results, you get from email marketing, there is a lot that you can do. We’ve given you some great ideas to start off with. Now it’s just up to you to implement them.
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