5 Digital Marketing Strategies and Tactics to Boost Your Business

The digital landscape and consumer behaviour are constantly changing. This makes it critical for businesses to apply the most effective digital marketing strategies and tactics to build a resilient digital presence.

But with so much advice about which digital marketing strategies and tactics work and which don’t, what is the true path to more leads, conversions, and sales growth?

We have rounded up 5 effective digital marketing strategies and tactics that’ll build the right foundation for success.

5 Digital Marketing Strategies And Tactics to Put Into Practice

Here are the most effective digital marketing strategies and tactics you should use.

1. Market on Social Media

We start our list of digital marketing strategies and tactics with social media.

There are currently over 4.48 billion social media users worldwide.

It makes social media one of the best channels to create brand awareness, build relationships with your target customers, and increase sales.

You can market and sell your stuff on Instagram, Facebook, and other social media platforms. Your choice depends on where your target audience is most active.

What kind of content should you post on your social media pages?

• Informational content, such as expert advice, hacks, and how-to tutorials.
• Promotional content. But don’t use overly promotional language.
• Live sessions like Q&A, AMA (ask me anything), or expert interviews.
• Giveaways and challenges.
• Interactive Infographics.
• Customer-spotlight feature days. They promote your products without being too obvious, build trust, and make your customers feel acknowledged.
• Behind-the-scenes videos and images

Don’t just post.

Interact with your audience and respond to questions and comments.

You must also publish content regularly to ensure that your account looks active. For this, you can use social media management tools that can help you schedule your posts, get alerts for brand mentions, and track interactions with your posts.

2. Use Search Engine Optimization (SEO)

SEO is undoubtedly one of the most important digital marketing strategies you need to implement for your business, as it helps you reach the top of the search results on engines like Google.

And this translates to lots of organic and free traffic to your website, which could help drive up your sales.

Here are some do-it-yourself SEO tactics that you can use to improve your rankings in the search engine results pages (SERPs):

• Do keyword research using a keyword research tools such as Semrush and Ahrefs. Use the keywords in your page titles, meta descriptions, subheadings, content, and URLs.
• Create valuable content that meets search intent. Search intent is the reason behind a user’s search or what they hope to gain. Your content needs to satisfy this intent.
• Make your website mobile-friendly by using a mobile-responsive theme, light images, a simple web design, and large and readable fonts.
• Improve your website’s speed.
• Secure your website with SSL (Secure Sockets Layer).
• Build external and internal links to boost your SEO and also keep your visitors on site for longer.

3. Leverage Paid Advertising

Paid advertising is a tactic that can help you scale up your traffic quickly and works extremely well in combination with SEO and social media marketing.

The results of paid advertising are almost immediate. It’s one of the reasons digital ad spend is expected to be about 65% of the global ad spend by 2024.

Here are some forms of paid advertising you can use

Search Ads

These are paid ads that appear at the top of SERPs—above organic search results. They follow the pay-per-click model.

You bid on the keywords you’d want your ads to show up for and pay for every click on the ad. Here’s an example of a Hootsuite ad for the keyword ‘social media tool.’

Display Ads

This is where you advertise to users on third-party websites using video, image, or text. It helps you reach a much broader audience.

Here is an example of display advertising from PeoplesHost.

Social Media Ads

It involves paying social media platforms to show your ads to reach potential leads. Here is an example of a Facebook ad for Bluehost.

4. Use Email Marketing

Email marketing is easily one of the best ways to connect with your audience and move them down the sales funnel once they’ve become leads. You can share resources, discounts, and so much more with your audience through it.

You can use email marketing to:

• Drive sales and repeat purchases
• Build loyalty
• Nurture leads
• Stay in your customers’ minds in-between purchases
• Build brand awareness

To get the most out of email marketing as a freelancer or a company, segment your audience using demographic or psychographic data. And use an email marketing tool to manage your email list and send personalized communication.

5. Leverage Content Marketing

Content marketing involves the use of informational content to reach, engage, and convince your target audience to do business with you.

The idea here is to use the content to educate your audience and solve their problems. In the process, you position your business and products as potential solutions to their issues.

Some of the most popular content marketing formats include:

• Videos – 92% of marketers see video as critical to their marketing strategy. You can use video animation services to create entertaining, engaging, and educational content.
• Blog posts – They can play an important role in engaging your audience and also help with SEO.
• Podcasts and audio content – 38% of Americans have listened to an audio podcast in the last month.

However, to ensure that your content has the desired impact, make sure it’s targeted to the right audience. You need to understand the concerns of your audience well to create it.

Finally, it must be of high quality as it can directly impact your brand reputation.

Put These Digital Marketing Strategies and Tactics Into Practice

Maintaining active social media accounts, email marketing, optimizing your site for search, and creating content is a lot of work.

But mixing these marketing tactics up and following them dedicatedly can help you grow your brand online and even boost your sales.

Have any questions about the digital marketing tactics mentioned above? Ask them in the comments.