If you are a marketing nerd or expert, then you are already familiar with visual content taking the storm in the marketing industry. Professional marketers are trying new and unique ways to captivate their internet users to skyrocket their growth.
Visual content preliminary includes images, graphics, and illustration-based content to provide information about your brand, business, product, and service to the targeted audience in a more engaging and entertaining format.
Why Visual Content Is Important
Today brands, companies, and businesses are infusing visual content in their marketing strategy to beat their competitors and get a wider reach. You can embed the best practices of different types of visual content into your marketing and SEO strategies.
In 2021, 51.4% of marketers claimed that their content contains some form of visuals, including infographics, images, videos, memes, etc. This highlights how important visual content is for your business and brand growth. Initially, videos were considered significant visual content types. However, visual content has evolved in various visual formats with the development and advancement of digital marketing.
Every brand whether small or big embraces visual content in its marketing strategy They are getting hype, a wider audience, and sustainable growth. Choose the visual content wisely in your marketing strategy to scale your reach and boost traffic!
Let’s look at Starbucks’ Instagram page. They have shared images, videos, and reels for better engagement rates.
Similarly, Bud Light has an active page on Facebook where they share videos, images, and memes about their brand and engage with their audience.
5 Trendy Formats of Visual Content
Visual content has several types. They have evolved over the years, particularly with the rise of social media. Here are the top five visual content types that you should pay attention to;
- Infographics
- Images
- Videos
- Memes
- Screenshots
Let’s dig into each content type.
Infographics
Chart infographics, or simply infographics, are the visual representations of information that blend static data or text with graphics such as charts and tables to make it easy to digest and understandable for the readers. Unlike regular infographics, infographics with visual metaphors are trending today as a major means of changing data sets into engaging visuals.
The content on Infographics is much easier to understand and get attention. Here’s a cool tip: repurpose your competitors’ content and come up with different angles. Use an image-to-text converter online to copy text from any infographic. Edit that content and make it more popular with your own infographic!
According to experts, infographics only work once you blend the basic ingredients in proportion to make them relatable to your business. Some basic elements are colour, font, design, images, and size. Infographics are gaining popularity in content marketing because their single-image format with text and contrasting colours makes them engaging and appealing for the readers. You can choose among the following infographic types,
- Informational infographics
- Process infographics
- Data infographics
Statistics show that infographics receive 3x more shares on social media than other content types. Infographics improve your overall content marketing by:
- Driving more website traffic
- Boosting SEO performance
- Educating your audience about your product or business
Images
The famous phrase “A picture is worth a thousand words” could not be truer in marketing. Images receive 94% more views than only text-based content. The images should be added strategically or authentically to positively impact your product or business story.
An image is the first thing that grabs the audience’s attention when browsing through the internet. For example, a catchy engaging YouTube video thumbnail does wonders. Whether it is click-through rates, leads, conversions, or social media shares, all start with visual images. That’s why it is important to add relevant images to your blogs, landing pages, website content, social media content, email marketing, newsletters, etc.
Furthermore, images will create your own identity and brand awareness. Choose high-quality images and leverage their power to boost your SEO marketing. Some considerable basic elements of the images are:
- Using right format
- Adjust image size
- Create unique images
- Customize images
- Optimize Alt text for the images
Videos
Video is one of the visual content types with the highest ROI. Creating a video is more rigorous than any other form of content. First, you will have to buy the equipment; then you have to hire professionals to shoot the video, edit it, and produce it. However, its benefits are worth the effort.
86% of marketing professionals reported that adding videos to their content as a marketing tool helps them to increase their sales and ROI. Data shows that marketing campaigns with video content result in a 34% increase in conversion rate.
Moreover, strategically adding videos to your content can drive traffic, increase the reader’s attention, and reduce bounce rates. Today, businesses create video content for both internal team communication and business & marketing purposes. You can create your video form of content in multiple formats, including;
- Tutorials
- Customer testimonials
- Product reviews
- Video presentations
- Video documentary
- Social media handle shots
- Animated explainer videos
- Online video advertisements
Memes
Memes are commonly known as images with sarcastic and humorous captions. The meme was not part of the initial visual content and marketing efforts. But as the digital marketing industry evolves, so are the ideas and visual content, including memes.
Statistics reported that 60% of people are likely to buy a product from a company that infuses memes in their marketing. Because using memes in brand marketing shows customers that there are real people behind the brand you’re representing, it’s a way to impress them that your brand isn’t just a logo. This will ultimately result in enhancing brand engagement and brand popularity.
Memes result in;
- High reach
- Increasing brand awareness
- Generating potential leads
As soon as marketers and business owners realized that meme has a wider reach in the audience and it’s a better way to connect with a larger and particular audience, many major brands and businesses started meme marketing to grow their audience and customers.
For example, Netflix tapped into meme marketing and expanded its branding. As a result, millions of people follow them on their @netflixisajoke handle—a great example of brand awareness.
Screenshots
Screenshots build authority and originality on viewers and customers because they highlight the original stats of your product, website, or business growth.
You can use screenshots to share your case study and testimonial of your service and product. It is also helpful to repurpose text content into visual assets. A screenshot is easy and cheapest visual content that can drive more sales and build your authority as a unique brand.
Another important aspect of using screenshots is their wide popularity in tutorial blogs or articles. Many bloggers and article writers use screenshot tutorials to illustrate how an app, program, or software works.
Here is how screenshot helps you to stand out of the crowd;
- It makes the guide and blog practical
- Helps you to demonstrate how a specific tool works
- Show what exactly happens when you perform a function
- Builds your authority
- Increasing engagement of the audience
- Accelerating business growth
Conclusion
You have many options for the visual content format you can use in your marketing campaign. Still, we recommend choosing the format that resonates best for your audience and your business niche.
The world’s top brands are already rocking the internet by using these visuals in their brand awareness and marketing. Do you have a visual content strategy in place for your business? Let us know.
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