Click through rates (CTR) are one of the most highly discussed elements of search engine optimization due to their complex nature and how Google’s algorithm’s perceived them. In an industry where some SEO experts choose quality content while others focus more on social media components, CTR remains a somewhat unknown factor.
What is Click Through Rate (CTR)?
CTR measures the number of visitors who clicked on the link provided compared to others who did not. CTR statistics can be used to check how successfully your page is performing to attract visitors and its popularity in the search engine.
How CTR Affects Google Results
CTR affects rankings whether they are direct or indirect because the number of clicks on a specific search show how many users found it relevant. As a result, frequently clicked results will rank higher on search engines due to their popularity as compared to those which have not been visited more.
Optimizing CTR for Improved SERP
CTR is directly related to user engagement, how relevant your content was to the visitors and the ratings it received from them. These 5 guidelines will ensure that your CTR rises and your page benefit from higher SERPs.
1. Check Your Keywords
Choosing random keywords will never result in your searches becoming relevant as they will be overlooked by search engines for being unrelated to queries.
Marketing Wind recommends that you choose keywords which match with the content and anticipate the kind of queries that the users will search to optimize them.
2. Always Include Social Media Platforms
Reaching out on social media allows the brand to bridge the gap between the target audience and themselves, which makes them approachable.
Social media campaigns advertise the brand on a large scale and spreads the message to the wider masses, increasing chances that the visitors will result in conversions.
3. Improve Webpages Lacking CTR Elements
If your web page lacks elements which are necessary for boosting CTR, then use Google Analytics to pinpoint which web pages are scoring low on CTR results. Optimize these web pages to ensure you attract more visitors and your webpage ranks higher in search engines.
As far as ranking goes, Larry Kim, writing for WordStream says,
Direct, indirect, who cares? CTR might not be a “direct core ranking signal,” but if it impacts rank (and I believe it does), then it matters.
4. Create Captivating Captions
Before reading the content, users view the headings and determine if the content will be relevant to their search. If it contains keywords and is optimized to present a solution to their query, they will be sure to click on the link and land on your web page.
5. Content Quality
Even if you manage to attract users to your web page, retaining them is the difficult task since Google measures how long the user stayed. If it is less than a few seconds, it means they found the page irrelevant.
By improving the quality of your content and tailoring it to be relevant to searched queries, you can not only attract visitors but keep them engaged on your web page.
CTR: The Competitive Edge You Need
CTR plays an important role in displaying how well your web page is attracting viewers and if they are finding your content relevant.
Many SEO experts overlook this factor, declaring it to be irrelevant to search engine algorithms but in reality, CTR functions on a deeper level and is interconnected to many other factors such as content relevancy, quality, and user experience.
By following these 5 guidelines, you can be sure to have more traffic coming your way along with higher SERPs.