• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Mallee Blue Media - Web Design - Site Management Company

Australian Web Site Design and Site Management for Australian Small Business

  • HOME
  • WEB DESIGN
  • SITE SERVICES
  • AGENCY SERVICES
  • BLOG
  • ABOUT US
  • CONTACT US
9 Best Instagram Marketing Tips to Grow Your Business

9 Best Instagram Marketing Tips to Grow Your Business

Updated - March 10, 2022 By David Trounce Leave a Comment

With over a billion users every month, Instagram can be an invaluable marketing tool for growing your business.

It has proven to be instrumental for businesses. Research shows that around 50 per cent of people purchase a product or service after seeing it on Instagram.

The app has simplified outreach for businesses by facilitating the creation of business accounts, allowing fundraising on Live broadcasts, opening shops on Instagram profiles, paid advertisements, etc.

However, keeping up with all its updates and tools can be cumbersome, so we have made a list of the nine best marketing tips on using Instagram for business.

9 Best Tips for Marketing on Instagram

Marketing on Instagram begins with creating a business account, which gives you access to features like tracking content performance and selling your products.

A good strategy for your account will go a long way in growing your business, and you can start with these effective tactics:

1. Define your Goals

The first step in how to use instagram for business should be to identify goals and formulate a strong targeted social media strategy.

You can use Instagram to create brand awareness, build a community, showcase your company’s values, and sell your products and services.

Use your goals as a check to ensure that your Instagram activity is in line with what you seek to achieve.

Instagram’s metrics can track your progress in achieving these goals by monitoring follower growth rate, outreach, post impressions, engagement and conversion rates, and customer actions and retention.

Web CEO SEO Tools

2. Profile Optimisation

A person’s first impression is often their last impression. Therefore, it is important that your profile attracts your target customers and strongly signals your culture, values, and product or service. Below are several ways to optimise your profile:

a) Profile Picture

The first step is to choose a distinct profile picture consisting of your logo, logomark, mascot, or anything that will be most effective in helping users recognise your brand. Ensure that you use the same picture across all social media platforms

b) Instagram Bio

Your bio must concisely, in 150 characters, describe your company, the industry it is involved in, your contact information, and a clickable link that may lead the user to a website, catalogue of products, etc.

c) Instagram Story Highlights

Instagram highlights are a way of showcasing old stories on your profile. You can organise them by date, product, event, or any other suitable category. Ensure that the covers of your highlights are consistent with your profile’s aesthetic.

d) Additional Features

Business accounts can also have clickable Action Buttons like Book Now, Contact, View Shop, Get Directions, etc., facilitating easy interaction with potential customers.

3. Pick your Aesthetic

Whether it is pretty pastels or bright contrasts, you should pick an aesthetic you and your brand most identify with.

Your aesthetic makes your business distinct and recognisable. Follow a uniform colour palette and font for your posts, stories, reels, and website. A consistent theme will also make your profile more visually appealing.

4. Routine and Consistent Posts

A successful Instagram marketing strategy is about using Instagram’s algorithm most optimally. One way to do this is to upload content regularly, whether in the form of posts or reels.

With the help of machine learning, the algorithm studies individual activities to customise their feed.

Your goal is to appear on people’s feeds as much as possible so that they can interact with your account and convert these viewers into customers.

You can always keep some content scheduled to post regularly to keep your account buzzing with activity even if you are busy.

Scheduling posts is also an effective way of determining the best time to post content to reach the broadest possible audience. This can be done by tracking the engagement rates for posts made at different times in a day.

5. Variance in Content Type

An essential aspect of making effective content that can generate customers is finding the most successful content in reaching most users.

Experiment with all the different content types Instagram offers, like photo and video posts, reels, stories, live videos, IGTV, and make guides or filters.

Using a wide range of content types is favoured by the Instagram algorithm. People also have different preferences for content, and you should be able to cater to them all with engaging content and captions.

6. Community Engagement

Instagram is a highly interactive platform that allows you to engage with your customers by responding to their comments or mentions and sharing their positive experiences.

While community engagement can be automated, it is not advisable to do so. Personally responding to your users will make your brand authentic and contribute significantly to customer retention.

Ensure that your business has a positive community where guidelines and troll policies are strictly followed.

7. Hashtags

Hashtags are a way of enabling users, especially ones who do not follow you but are interested in the content you post, to find your content, which will ultimately lead them to you.

You can add hashtags in the caption or comments. Using common hashtags that will often be searched will display your content to a large audience.

However, you can also make your own brand hashtag that you and your customers can use, enabling the formation of a community.

8. Promotions and Collaborations

If your business doesn’t have sufficient followers, a great way to reach more users is to collaborate with similar businesses or suitable influencers.

You can approach a business with a similar target audience having an established following to promote your product or brand on their page.

Influencer marketing is a highly effective tool used to gain access to a loyal and dedicated following. Collaborate with influencers that you think will identify with and represent your brand.

9. Analysing and Adjusting

The most crucial step in your marketing strategy is measuring your progress and adjusting your actions if needed.

Use Instagram’s analytic tools to track followers, engagements, views, impressions, and impact. Keep experimenting with your content and analytics until you have found the right formula for your brand and business.

Wrapping Up

Marketing on Instagram is about leveraging its algorithms to reach and engage the largest possible audience.

Instagram has unlocked a global customer base for your business, and you can utilise it by using these techniques.

You are not alone in your business journey, and you can join the InVideo Community to discuss your ideas and learn from over 25,000 creators just like you.

Video marketing has now become an essential strategy in every savvy marketer’s overall content campaigns. If you want to unlock the full potential of your video marketing strategy, you’ll love this list.

The Complete Video Marketing Checklist for 2022
Courtesy of: Breadnbeyond
  • Author Details
  • More from this Author
David Trounce
David is a CRO and marketing consultant. He has a background in business management and also writes for Business.com, GrowMap and Born2Invest.
+61 2 80064955
  • 7 Ways To Optimize An Affiliate Landing Page
    July 22, 2022
    David Trounce
  • Brand Messaging
    How To Develop an Effective Messaging Strategy for Your Brand
    June 16, 2022
    David Trounce
  • Co-Working Space for Freelancers
    The Benefits of a Co-working Space for Freelancers
    June 7, 2022
    David Trounce
  • How an Online Knowledge Base Can Save You Money
    How an Online Knowledge Base Can Save You Money
    May 27, 2022
    David Trounce

Share our Stuff

Shares

Filed Under: Social Media Marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Web CEO SEO Tools

Sign up for Exclusive Traffic, Link Building and Marketing Tips


Browse Topics

  • Business Trends
  • Digital Marketing
  • Web Design
  • Customer Focus
  • Social Media
  • Writing Tips and Tricks
wordpress site migration service

Latest from our Authors

7 Ways To Optimize An Affiliate Landing Page

July 22, 2022David Trounce

How AI has Reduced the Content Cost of an eCommerce SMBs to Half

June 28, 2022Nathan Smith

Top Automation Tools to Boost Your Marketing Strategy

June 18, 2022Ann Smarty
Top Automation Tools to Boost Your Marketing Strategy

How To Develop an Effective Messaging Strategy for Your Brand

June 16, 2022David Trounce
Brand Messaging
[seomator_plugin_shortcode]

  • Site Services
  • Agency Services
  • Schedule a Consultation
Phone: (Aust +61) 414 3555 22
  • Web Design Service
  • Blog
  • Privacy, Terms and Conditions
  • Facebook
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube
DMCA.com Protection Status
  • Contact Us
  • About Mallee Blue Media
  • Digital Marketing Tools for Business
Phone: (Aust +61) 414 355 522

· Mallee Blue Media. A Web Designer and Site Management Service Company ·

· Copyright © 2022 · Australia · P +61 414 3555 22 · ABN: 363 34370 438 ·

Share

Blogger
Delicious
Digg
Email
Facebook
Facebook messenger
Google
Hacker News
Line
LinkedIn
Mix
Odnoklassniki
PDF
Pinterest
Pocket
Print
Reddit
Renren
Short link
SMS
Skype
Telegram
Tumblr
Twitter
VKontakte
wechat
Weibo
WhatsApp
Xing
Yahoo! Mail
Powered by WP Socializer

Copy short link

Copy link
Powered by WP Socializer