• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Mallee Blue Media - Web Design - Marketing - Site Management Services

Web Site Design, Marketing and Site Management Services

  • HOME
  • WEB DESIGN
  • SITE SERVICES
  • AGENCY SERVICES
  • BLOG
  • ABOUT US
  • CONTACT US
A Guide To Supercharging Your Content With Quizzes

A Guide To Supercharging Your Content With Quizzes

Updated - May 1, 2020 By Mallee Blue Media Leave a Comment

Stand out from the crowd and make noise by creating quizzes that engage your audience—and get you a load of leads too.

Hello! Hellooooo?! Hey you!

Trying to get someone’s attention?

Brands are increasingly using interactive content like quizzes, competitions, and giveaways to grow their audiences, reach, and retain customers. And, of course, to convert them.

In this day and age, when Facebook algorithms change so quickly and paid advertising can be a bit hit and miss, brands need to do more.

Posting regularly on social media channels, sending emails and updating content on your website is nice. But quizzes encourage passive readers to actively engage.

Learn how to make them part of your content and lead generation strategy. 

Here’s the low-down on how to build the best quiz around to grow your business and increase brand awareness.

The bare necessities

Keep it simple, stupid (KISS)

Decision fatigue is a real thing. Some choice is nice. Too much choice is overwhelming. Make the quiz user-friendly. Include visuals or use a multiple-choice format to keep it simple. A seamless user experience makes answering several questions not just easy, but pleasurable.

Don’t make it too complicated, either. It might sound obvious, but people want to feel a sense of accomplishment. Make it interesting, but not too challenging.

You can always encourage the reader if they’re doing well or give them a hint if they’re struggling. You want to make a quiz that’s easy and fun. 

Web CEO SEO Tools

Play to their strengths – themselves‌‌

Quizzes work for both you and your audience.

People love learning about themselves. You need to learn about them. We’re all a bit narcissistic. We love talking and learning more about ourselves.

You’ve seen these kinds of quizzes before. Are you more like Chris Hemsworth or Liam Hemsworth? Which Disney princess are you? 

You can use celebrities, famous entrepreneurs, political figures, or whoever you think will help you connect to your customers and gain valuable insights. Then you can use that information to build more specific content tailored to your target audience.

Make it fun and unique

Life is already stressful and serious. Brighten up your readers’ days with a bit of wit and charm. Throw in a few totally useless facts that are quirky. Mix up content that is fun and frivolous with facts that are useful and interesting to learn. 

You might want to engage your readers and remind them of your brand. Make them feel happy whenever they read your content. 

Break it up with GIFs, videos, infographics and images. Give them a reward for doing the quiz such as redeemable points if you’re an e-commerce business or if they share their results with a friend. They’ll develop an emotional connection with the brand and, over time, they may trust you because they like you.

Be real‌

‌Whether the main purpose is to gather valuable information about your reader or to simply ensure people know your brand, being personable and authentic is essential. 

Quality data is extremely valuable and worth investing time and effort to get. Keep the long game in mind and aim for sustainable, repeat customers. That means taking care of customers from the get-go. 

If a quiz feels too extractive or false, you’ll lose them. So be genuine. It seems obvious, but with all the marketing jargon these days, brands that convey credibility and focus on being real, stand out.

At the end of the day, you want to help solve your audience’s problem. Ideally, you want to keep solving more of their problems so you have loyal customers and that they refer you to their circles. 

So be engaging, credible, and real. And say bye-bye to unnecessary paid acquisition expenses and wasted time on outbound lead generation.

And, although most companies will want to use quizzes for B2C/B2B marketing purposes, there are also a host of uses for internal company purposes.

Types of quizzes

Training

Instead of an intranet or Wiki, make quizzes to school up your employees or students on important policies. 

Onboard new staff or introduce updated or new policies with quizzes. You can also use quizzes to certify employees have read OH&S, procurement and HR policies for example. These can often be tedious and lengthy. 

Or, when a dreaded change management process begins, manage everyone’s expectations with regular quizzes informing of status, the roadmap, and testing people’s understanding. Create a quiz that’s both fun and educational, and you’ll increase the chances that staff actually understand the content.

Organizational culture

Send out a quiz to check employment satisfaction (or dissatisfaction if you’re unlucky), to notify of changes to your company’s values, or illustrate different ways to encourage teamwork and better communication. 

It’s is especially useful for large, distributed teams or teams that predominantly work remotely. 

When teams grow quickly, quizzes can help educate new employees about important historical information, introduce them to their global colleagues on the other side of the world, and encourage them to get involved in the social side of work faster than they might typically if they’re the introverted type.

Marketing

Brands want to learn about the customer journey. Companies aren’t just selling tangible products and services, but the lifestyle that comes with using them.

You’re going to need detailed information to understand exactly what it is that customers are inclined to buy, why, and from where.

It goes deeper than knowing if they’re a dog or a cat kind of person, or a tea or coffee addict. 

You want to know if they like short-haired or long-haired Chihuahuas, or prefer chai soy lattes over a flat white. Remember, no judgment.

Create a quiz to find out what your customers are like (reality), what they like (preferences), or who’d they like to be (aspirational).

You can also create content in a quiz format to illustrate your expertise in an area. Generate leads by asking readers to subscribe to learn more about your products and services or to get their results.

  • Author Details
Mallee Blue Media
At Mallee Blue Media we focus on business growth, marketing and management.

See a subject we haven’t covered? Contact Us and let us know what you would like us to write about.

Hey, maybe you could write it for us!

Share our Stuff

Shares

Filed Under: Customer Focus

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Web CEO SEO Tools

Sign up for Exclusive Traffic, Link Building and Marketing Tips


Browse Topics

  • Business Trends
  • Digital Marketing
  • Web Design
  • Customer Focus
  • Social Media
  • Writing Tips and Tricks
wordpress site migration service

Latest from our Authors

Top 10 Strategies for Marketing your Vacation Rental Property Online

February 23, 2023David Trounce
Best Strategies for Marketing your Vacation Rental Property

10 eCommerce Trends For Small Businesses To Look Out For in 2023

February 9, 2023David Trounce
Stay Ahead of the Curve in 2023 with these Top 10 eCommerce Trends For Small Business

5 Business Trends That Will Alter How You Conduct Business

February 2, 2023Gaurav Sharma
5 Business Trends That Will Alter How You Conduct Business

Google’s Local 3-Pack and How Can You Rank For It

February 1, 2023Mallee Blue Media
Google’s Local 3-Pack How Can You Rank For It
  • Site Services
  • Agency Services
  • Schedule a Consultation
Australian Office: (+61) 414 3555 22
  • Web Design Service
  • Blog
  • Privacy, Terms and Conditions
  • Facebook
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube
DMCA.com Protection Status
  • Contact Us
  • About Mallee Blue Media
  • Digital Marketing Tools for Business
US Office: (+1) 914 522 6411

· Mallee Blue Media. Web Design and Site Management ·

· Copyright © 2023 · Australia · +61 414 3555 22 · United States · +1 914-522-6411 · ABN: 363 34370 438 ·

Share

Blogger
Delicious
Digg
Email
Facebook
Facebook messenger
Google
Hacker News
Line
LinkedIn
Mix
Odnoklassniki
PDF
Pinterest
Pocket
Print
Reddit
Renren
Short link
SMS
Skype
Telegram
Tumblr
Twitter
VKontakte
wechat
Weibo
WhatsApp
Xing
Yahoo! Mail

Copy short link

Copy link