Social media is kind of a big deal. As of 2019, there are more than 3.2 billion social media users worldwide and 2.2 billion Facebook users. An average of 116 minutes per day is spent on social media, and this can be one way to get more interest in your business and its products and […]
7 Tips to Improve Your Business and Marketing Research Skills
There are so many start-ups set up in the last few years. Some have had tremendous success while others failed. A few years ago, it was not easy to start a business. However, this situation has changed. Anyone, who has a computer with internet connection, business skills, and is ready to take on risks, can […]
How Technology is Empowering 21st Century Consumers
Today’s consumer is an entirely different breed compared to the consumers of yesteryear. With technology at their fingertips, customers expect brands to not only meet their needs but to anticipate them. The advancement of technology is mainly responsible for this age of empowered consumers. To optimise the conversion of your potential consumers, we’re breaking down […]
The Role of Artificial Intelligence in Cybersecurity
The rate of high profile cyber attacks against both individuals and organizations has increased dramatically over the last few years. This has resulted in a much more vigilant attitude from the public, as well as increasing demand for better and more accessible security tools. Naturally, the nature of both threats and defences within the realm […]
How Native Advertising Evolved In Today’s Marketing World
The world of advertising has changed monumentally in recent years, and it continues to evolve. In the past, advertising was simple and there wasn’t much of it. We would see ads in our local or national newspapers. We would hear spots on our local radio – there was no such thing as satellite radio, news via […]
How Brands Can Use Affiliate Marketing to Improve Sales and Outreach
Online presence holds the key to the success of any business nowadays. This is aptly reflected by the number of small and large businesses that mark a presence on the Internet through own websites, social media and professional networking platforms. Online presence enables companies to create awareness about their business and brand and get new […]
