When it comes to marketing your small business, there are a lot of different options from which to choose. But a cold email outreach campaign can be a great option if you want to reach new customers and grow your business via an effective and hassle-free channel. However, before you start sending out emails left […]
Why Focusing on Customers is the Only Way to Business Success
If you want to succeed in the marketing or design business, it is essential to focus on your customers. Without them, you have no business. It may seem like common sense, but all too often, companies get wrapped up in their own internal struggles and forget the people who keep them alive. This post will […]
How to Create a Good Remote Working Environment for Your Business
With more and more of us working from home, creating a positive remote working environment is more critical than ever before. However, it can be challenging to know just how to remain focused and encourage positive interactions between employees. Whether you are working at home or other remote locations, we have some great tips below […]
How to Make Shallow Links a Key Strategy in Your Link Building Efforts
SEO or search engine optimisation has been no stranger to the world of content on the internet. It is a promising strategy that aims to increase traffic at a particular link on the web. Search engine optimisation means using specific keywords in an article. After researching the most search terms from any search engine, an […]
Google’s Local 3-Pack and How Can You Rank For It
Local businesses often get lost in the race while competing with well-established and luxurious business industries. Owners of local companies have vast knowledge about potential customers residing in their region or state and can easily predict their behaviour, requirements, and preferences. Hence you might always get your desired product at any local store. Moreover, they […]
Is Bounce Rate Still an Important Marketing Metric?
Google Analytics has been one of the most popular and versatile tools for monitoring online marketing metrics for many years. While it has usually expanded the metrics it provides and the data it gathers, Google Analytics recently changed in the opposite direction: it removed bounce rate as a metric. Why did Google Analytics do this, […]
