Today, the world of digital marketing has already been significantly relying on automation in managing their campaigns.
Most seasoned marketers believe that success in online promotion is substantially dependent on how much time the content marketer spends and how much effort he is willing to put in.
These automation tools are of benefit to every marketer. Whether you are looking to improve search ranking or increase your content output, they ultimately help in saving time, reducing errors and simplifying the content marketing process and in generating new content marketing ideas.
Below are some of today’s most promising automation trends you might want to follow.
1. Multiple Account Management
It is normal for every online marketer to have a multiple social media account. However, managing all these accounts individually isn’t an easy task to accomplish.
It may require either a centralized point or an increased manpower.
The former can be quite difficult while the latter can be quite expensive.
To make things more bearable, marketers can take advantage of several automation channels.
There are Social Media Marketing tools like Buffer, SproutSocial, HootSuite, Viralheat, etc. that can help lighten these complex tasks like measuring virility of posts, monitoring demographics and even managing online reputation.
2. Tracking Prospects
Through the existing social platforms, brands have better access to prospects. There are a lot of qualified and relevant prospects out there, and they are more likely to turn into leads.
However, the challenge comes at the moment when you have to track them.
With the aid of various automated tools such as Socedo or Quinty, the communication mentioned above barrier is removed.
Thereby, allowing brands to have an intelligent decision as to which of these prospects to target making them obtain deeper and more relevant interaction with the most qualified prospects.
3. Efficient CRM ROI
Know that a lot of CRM data will be wasted when a particular enterprise do not automate CRM.
When an organisation chooses CRM automation, then campaign ROI reporting will get a lot easier and so as the tracking and increase revenue.
Technically, automation software makes possible the CRM-level bi-directional syncing.
With CRM integration, you can have a more targeted marketing message as you’ll be able to get a granular view of your customers’ behaviors.
3. Behavioral Marketing
Customer behaviour is mentioned above. It’s a critical factor every marketer must learn to consider. Mainly, being able to market around customer behavior could yield a positive outcome. Automation, of course, maximises its efficiency.
Patrick Panuncillon from Link Vista Digital says,
“On an e-commerce setting, many customers leave right after seeing the product. Others leave after seeing the price or some leave the moment they find out that there is no suitable payment option for them.”
Automation channels could intelligently help track all of these elements. With these analytic details, enterprises will be able to have comparisons allowing them to speculate the very reasons behind the abandonment of the cart.
It is an extremely known fact that owning a system that does seven things for you is so much better than having seven different systems for each seven distinct activities.
Mainly people would wish to have homogeneity with regards to the applications or tools they utilized. Let’s look at Google, for example; it had gone beyond being just a search engine.
It has now become an app provider (Google Play), a social media channel (Google+), a file manager (Google Drive), etc.
With all these trends recurring that take over the technological aspect of the business world, we can expect a larger number of people who will seek fully integrated systems that can do various tasks for their benefit.
Let’s put the context in marketing automation; people would certainly don’t want just a mere box-standard email channel.
Of course, not when you can use a system that is also a CRM database like the one mentioned above, social manager, an invoicing tool, email and SMS marketing, and the list goes on.
Mainly, the more features you have under a single umbrella, the better. Most often, businesses that can integrate automated applications are more organized, more profitable, and more efficient. Some most popular integrations are Gmail + Trello, Gmail + Google Sheets, and Gmail + Instagram integration
5. Location-Based And Real-Time Automation
Marketing automation is about your active and on-time reaction to your client’s reaction. If they click on a particular link, you contact them through email.
They send a message, then call them, etc. In the coming years, expect that things are going to get a little more complex with real-time as well as location-based automation.
Mainly, real-time automation would allow you to have an immediate response to your customer’s actions around the web.
This would include those campaign that is triggered within seconds or minutes, not days. Things that are happening right now and not a moment later.
Location-based automation, on the other hand, is seen to be widely utilized as a marketing tactic as well.
All credits to today’s more advanced GPS systems in nearly all mobiles and the willingness of the users to have their locations shared. It will be a disgrace for marketers not to take advantage of this potential.
Technically, you can have your automated campaign localized and develop them to become more responsive to your local buyers.
For example, you can send an email to a constant shopper that lives nearby; like a thank you note or some information about new arrivals. Just think how powerful this move could be.
6 Bring In Online And Offline Together
As stated above, it will be ultimately important to know thy customers and be able to interact with them while conforming to their preferences.
You can have it done effectively with the assistance of automation, and you now have yourself a winning technique.
With the question as to how you can combine offline marketing with automation, you can only use QR codes in stores.
This will quickly bring in visitors in your shop to sign up for your content, get guides, or to only take part in a contest you might be hosting. Be creative and have the sky as your limit.
Automation has been impacting today’s every marketing touchpoint, sweeping the digital marketing industry. Today, a marketer can already manage multiple accounts, monitor prospects’ behaviors and track them more efficiently.
This greatly helps every marketer to achieve a successful campaign at a much lesser effort and time.