These are the SEO, Marketing and Web Tools we use and recommend around here.
Some of them are paid, some free, some are tutorials I have written while others are SEO tools I either use or support (And some who kindly support us through Affiliate programs).
Looking for the best retail and eCommerce tools? Go here for our Top 10 Tools for a Retail Store.
On this page you will find Tools and Resources for
1. Website SEO and Marketing
Software and Online Tools
Web CEOI’ll be honest, this is my favourite SEO and Content Tool. You have two choices. A desktop version or an online version. I use the online version.
- Easy to use
- Rank checking, content auditing and competitor monitoring tools
- Super flexible user plan to keep costs down.
- Scalable for SEO agencies or small to medium business
Monthly costs can be anywhere from $99.00 and up.
Advanced Web RankingAdvanced Web Ranking (AWR) is a robust rank tracker that helps monitor and improve websites’ organic presence in SERPs.
- Competitive price per keyword rankings
- Variety of search engines and custom locations supported
- Competitor analysis and SEO reporting
- Full white-label for the web app and reports
- Unlimited users, perfect for teams
You can take it for a spin for 30 days with their free trial. Monthly subscriptions start at $49.00 and a 10% discount applies to yearly plans.
Seomator
Seomator crawls the content of a website and provides comprehensive analytics as well as “how-to-fix” tips regarding SEO elements such as:
- Web Design and Content Quality
- HTML Tags
- Internal Links
- Structured Data
- Site Structure
- Social Media
- Backlinks
- Organic SERP Presence
An embedded widget allows agencies to provide free auditing for small business websites. Expect to pay from $5-$179 dollars per month.
- Full suite Organic and Advertising research
- Display Advertising, Keyword Analytics
- Competitor Analytics ideal for medium to large business
- Position tracking and Site Auditing Tools
Prices start at around $79.00 per month. Powerful Agency Tools.
SEO and Marketing Articles and Tutorials
A Simple Guide to optimising each page of your site
A do-it-yourself Guide and Info Graphic on how to optimize your article, product description or blog post for the first page of Google.
A Guide to Page Speed Optimization
Here are two free online tools to audit and improve your web page speed. I have also included a list of the action tasks
2. Content Marketing
Software and Tools
PosterMyWallPosterMyWall helps small business to deliver high-quality promotional material including, flyers, videos or social media graphics.
- Can be printed or distributed online
- Over 25,000 customizable templates
- Video templates in HD and 4K quality
- Easily boost viral marketing through video and rich media imagery
PosterMyWall is easy to use and distribute. The results are sharp and fresh and help you to stand out online in your small business marketing efforts.
Engage Bay Marketing and Sales CRM
Engage Bay provides agencies and business to win, manage and look after clients and customers through its easy-to-use CRM and marketing platform.
- Automate your marketing routines and tasks
- Provides logical email sequencing and management.
- Integrates the customer and client journey with scheduling and sales management
- Includes live chat, ticketing and reports
Engage bay starts at around $9.99 per month and can scale with agency growth. It provides a complete CRM solution and is a great alternative to Hubspot.
Articles and Tutorials
The Katamari Marketing Principle
Start small, grow strong. How to optimize content for long-tail keyword.
The Best List of Referral Software
from GrowSurf.com
On Page Optimization Strategies
How to optimize every content page for Google Search Engine Results
3. Link Building
Tools
Link AssistantLink Assistant is part of the SEO Power Suite Tools Suite. It’s my pick for reliable Link Building and Monitoring Software.
- Find relevant link opportunities
- Spy your competitors link strategy
- Keep track of important links
- Organise and manage link exchanges
- Downloadable software package
Professional $124.75, for website owners. Enterprise $299.75, for SEO companies.
From Citation Labs, an excellent and affordable Tool to help you find thousands of back link opportunities.
- Guest Posting Opportunities
- Integrates with Raven Tools
- Keyword Opportunities
- Niche Link Building Tactics
Link Prospector is a well known platform with pay as you go and monthly account options starting at under $30.00 per month.
Great tool for affiliate link cloaking, tracking and monitoring.
- Links and Pixel Tracking
- A/B Split Testing
- Viral Marketing Tools for Affiliates
- Conversion Tracking
Linktrackr is ideal for testing, monitoring and cloaking your affiliate campaigns. The Pro Account is only $19.00 a month.
Articles and Tutorials
Internal Link Building Techniques
How to create powerful internal links to boost page authority.
External Link Building Techniques
Basic Back link Building Strategies to boost search engine results.
4. Best Hosting Providers
Recommended Hosting Companies
Speed matters. If you’re running any major kind of WordPress site, WPEngine is worth a look.
- Great track record
- insanely fast
- Dedicated WordPress Tools and Optimization
- First Class Hosting Support and all dedicated to making WordPress sites zing and soar and fly!
Nothing comes close to WPEngine in my view. Good plans for small-large business from $99.00 up.
My personal choice for shared hosting. They are based in the USA, I am in Australia, yet they are always answering my phone calls and stepping in when I break websites.
Speed has never been a problem with People’s Host.
People’s Host is ideal for a simple blog or a complex eCommerce store. I have run both from their hosting and found the speed and simplicity of their system brilliant..
5. Social Media
Best Social Media Tools
Sprout SocialSprout Social provides a complete suite of affordable tools for Business large or small.
- Engage your audience, respond and manage communication
- Schedule and post all your Social Media across the web
- Analytics, monitoring and Reporting
- Works across devices and provides insights and Social opportunity metrics
Sprout Social offer a free trial and plans for small business start at around $59.00.
Use this tool to shorten, brand and track every link that you create and share on your social media channels.
- Create new, rebranded links for any URL
- Branded links can drive a 39% higher click-through rate than generic links
- In-depth click analytics so you know most popular times, days and countries
- Handy features include link retargeting, QR codes and UTM builder
Rebrandly offer a free plan as well as other plans ranging from their starter plan at $29/month up to a custom price Enterprise plan
HootsuiteWe use Hootsuite around here. It’s a solid and easy way to broadcast all your content to your target Audience.
- Have multiple Social Media accounts in a single dashboard
- Schedule and Send your posts Automatically
- Optimise for your target time zone during peek user periods
- Monitor those who mention you and interact with them
The Pro Plan is more than enough for small to medium business at $9.99 a month. They also have a 30 day free trial.
Articles and Tutorials
Best Free Social Media Tools
A top list of current social media tools that will help you research and plan your Social Media Marketing.
6. The Best of WordPress
Genesis Framework and Themes are responsive, HTML5 and written in clean code that Google loves.
- Download once, get unlimited site use
- Solid support community
- Easy to configure
- Professional and modern site designs and plugins.
Our site is built on the Genesis and for we put most of our clients on it too. A once of purchase is around $100.00.
Low cost, high quality Plugins from Theme Forest and Code Canyon
- Responsive Themes
- Website Management Plugins
- Social Media Automation
- Mobile friendly and HTML5 Technology.
At Envato you can pay as little as a few dollars for a top quality plugin. Theme support is good with free upgrades on most products.
Articles and Tutorials
Using Quick (Zen) Cache to speed Up Genesis
A quick tutorial on how you can have excellent site speed at no cost using Zen Cache in the Genesis Framework for WordPress.
Expert Advice and Tutorials for WordPress
Where is good help when you need it? It’s live and online via video consultation with WordPress Experts.
7. eCommerce
eCommerce Tools for SEO and Marketing
ClickyClicky can monitor, analyze and react to your traffic in real time, providing valuable statistics for your website
- Track customer behaviour
- Use live heat maps to monitor popular page areas
- Live monitoring of visitors
- Easy to Use
For only $120.00 a year you can track up to 10 websites and utilize live heat map technology.
Here you go, one of the best e-commerce platforms available – for free!.
- Total Product, design and feature control
- Multi site capabilities
- Hue range of modules, paid and free
- Large community of nice people who will support you
Prestashop is my personal choice for all e-commerce stores. It contains a complete range of analytics, product and revenue tools.
Prestashop comes out of the box with free payment gateways and shipping modules and can be used anywhere in the world.
Articles and Tutorials
Increase Store Visibility with Google Local
Increase Prestashop and e-commerce stores by optimizing your Google local and maps pages.
How to build your Small Business Website in 4 Simple Steps
A Quick check-list covering all the basics to get your small business up and running online.
8. Email Marketing
Email and List Building Tools
Aweber are a solid Email marketing firm that help organise and track you Campaigns
- Easy to Use
- Schedule and monitor Email Marketing Campaigns
- Build lists
- Create High Converting templates
Most small and medium business will find the Aweber $49.00 per month plan enough. Try their $1.00 first month offer.
Get ResponseGet Response has been around for a long time and has a proven track record.
- Create, Edit and Optimize Email Templates
- Send mass mailings to target audience
- Monitor clicks and create landing pages
- Set up one click auto responders
Get Response have a 30 day trial offer and you can manage 2500 subscribers for only $25.00 a month.
Newoldstampis a top-notch email signature generator that helps businesses easily create, customize, deploy and install email signatures across the entire company.
- Easy to use and well-organized navigation
- A variety of professionally designed templates
- Email signatures central management
- Email signature banner campaigns
- Integrations with Google Workspace (Formerly G Suite), Exchange, and Microsoft 365
- Built-in email signature analytics
- A wide range of apps available (like Marketplaces, CTAs, social media buttons, and more)
Newoldstamp offers a free trial, and plans for businesses start at $8 per month.
9. High Paying Affiliate Opportunities
WP EngineWP Engine use the ShareaSale Affiliate Network. They are a stable brand and you can earn good commission with WP Engine simply by making the referral.
- High paying commissions
- Reliable Merchant
- Huge Audience
With WP Engine Affiliate program you earn $200.00 per sale and 0.01 per lead.
One of the most reliable affiliate networks online. I recommend Share-a-Sale for Merchants and for Publishers
- Thousands of big name brands
- Easy to use interface
- Reliable international payment system
Refer Merchants and earn $150 per sale. and $1 for every lead.
Shopify is an e-commerce platform that you can use to build your own online store. it also has great affiliate potential.
- Make around $350 per sale (200% commission) or choose the 20% lifetime recurring income option.
- You will be paid through Paypal twice a month (1th and 15th) once your balance goes above $25.00 in commissions.
- If you join the affiliate program through ShareaSale you will have the option of earning 100% sale commission.
If you have the technical skills you can also make additional money by developing and selling (in your own Shopify Store) applications and themes for other Shopify users to purchase.
If you are wanting to create your own referral solution, take a look at this list of software to develop your own customer referral program.
PeerflyPeerfly is the hip cousin among Affiliate marketers with a large audience. Highly Recommended.
- Huge range of high paying merchants including Dell, Disney
- Thousands of Digital products to sell
- High level of support for newbies
Peerfly also pays out commission on those you refer to their Affiliate Program. 5% Bonus!
Articles and Tutorials
Online Business Ideas for Entrepreneurs
10 Business ideas you can take online to generate your own income.
