Emails have always been a core component of an effective marketing strategy. One of the most potent tools in a marketer’s kit, emails offer better conversion rates than several social media platforms.
In fact, as reported by McKinsey & Company, “email marketing is proven to be 40 times more effective than social media.” They provide companies with a channel to deal with their potential and existing customers on a one-to-one basis.
The suggested statistical indicators leave no room for doubt that emails provide better conversion rates than social media platforms.
Additionally, because it is a popular medium to engage with customers, email has proven to be a competitive marketing sector over the years.
To stand out from the crowd, you need to create unique campaigns. An appealing email template not only connects you with the customer but also helps create a unique brand identity that can set you apart from your competitors.
You’ll be surprised to know the power of email templates and the results you can derive if you used the correct template for your emails.
According to a survey conducted by GetResponse, emails that had some graphic elements fetched a higher open rate (26.89%) and higher click-through rate (CTR) (4.36%) than your average bland text-based emails.
This signifies the extra business you may be sitting on if you change your email marketing tactics to include the correct use of email templates.
Best Email Templates for Digital Marketing
To help you create engaging emails for your next campaign, we compiled a list of some of the best email templates that you can use to boost your brand.
The first email that a new subscriber expects from your company or brand is the welcome email.
These emails are a great way to lay an effective foundation for a strong bond between customers and brands.
While you should create an appealing template, choosing the template that syncs with your brand’s aesthetics is always advisable.
Below is an example of a famous brand, ‘LUSH’, that deals with fragrances.
Elements to emulate from this template:
- A playful tagline: Notice how Lush used the tagline ‘Your inbox smells better already’ to associate its new subscribers with their products.
- The use of videos: Lush uses a video that links to their website.
Video is one of the best formats to utilise for creating an engaging newsletter. Using short videos in the newsletter helps inform and educate your audience about the brand in the most entertaining way.
Along with this, you could consider using social media icons in your welcome newsletter to further engage with the customer on every level.
The next email that should hit the subscriber’s mailbox is the onboarding email. When done correctly, this email lays an excellent foundation for the customers. It provides information about your company or brand so that they can learn more.
While welcome emails generally don’t have a motive, onboarding emails are a mix of sales pitch and product education without coming on too strong.
Check out how Canva runs its onboarding email campaign.
Elements to pick up from this example:
- Keep it simple: As we can see, Canva has tried to give a minimalist effect to its onboarding email. The use of limited colors and buttons make the copy the star. This helps to push the key information forward.
- Educate them about the brand: Subscribers should leave this email ready to use the product or shop for the brand. Review how Canva highlights multiple points to the subscribers, showing them more suggestions related to their interests.
The goal is to have users explore specific features, making it look more educational than directing them to a general login page.
A significant part of the eCommerce industry faces cart abandonment at large. As per data from an online retailers’ survey, cart abandonment causes eCommerce companies to lose up to $4 trillion every year.
While this might make you nervous, a well crafted abandoned cart email template can prove to be a great way to recover a significant portion of the lost revenue.
Let’s have a look at the example of how a famous online store for pets – Doggy Loot – uses this email to its advantage:
Some key insights we can take from this example include:
- Inject a sense of urgency: Notice how the brand makes it feel urgent with phrases like “before it’s too late” and “hurry!” This helps nudge customers to pull the trigger.
Several brands provide discounts in the abandoned cart email to initiate sales. In addition, adding subject lines like “items you have added to your cart are almost sold out,” or “Hurry, don’t skip these fabulous deals,” might help you catch the attention of leads who became cold. In the end, it can result in sales conversions.
- Personalizing the email: As you can see, the email includes a quick insight into all the products that were left abandoned in the cart. As an added element, Doggy Loot gives it a personal touch with a cute picture of a dog and messages related to dogs, which helps the users relate to their pets directly.
Informing your existing and potential customers about an upcoming sale can be one of the best ways to get them on board with new purchases. These emails are generally a blend of great design and copy that highlights sales, discounts, and offers that the subscribers might receive.
Let’s have a look at this example from Paperless Post, which is an online card and invitation company:
Things to pick up from this example:
- Well-defined CTA: In this example, notice how Paperless Post begins the email with a clear call-to-action. Look at the phrase “Send Mom a Mother’s Day Card! You didn’t forget Mother’s Day, did you?” This acts as a positive nudge gearing users to shop for the occasion and let the leads land on the brand’s home page, generate traffic, and result in lead conversion.
- Create opportunities for future marketing: Sending emails about occasions that will occur in the future creates opportunities for future marketing. Even though the subscribers have an idea of the upcoming event, your email can remind them of their options to make the event more memorable.
Re-engagement of Inactive Subscribers
In this fast-paced world, customers may lose interest in your business. While this might be the case, don’t ever let it affect your campaigns. It is always advisable to stay in touch and try to keep your subscribers’ attention with regular emails.
Moreover, per Google’s new mailing policies, having an inactive database can lead your emails into the subscriber’s spam or promotions folder.
Therefore, to avoid any of the aforementioned circumstances, try and implement new techniques around the way you send re-engagement emails to your inactive subscribers. You never know what might revive your dormant list.
Let’s have a look at this example from a fashion store, Missguided:
What can you learn from this example?
- Initiate a conversation: Notice how the brand is not pushing any agenda but trying to build a cute conversation using several emojis and intuitive design.
- Make them feel special: If we take a closer look at this example, we can see how Misguided appeals with a phrase like ‘Let’s try again’ and offers a free next day delivery option to the subscriber.
The Best Time to Start Your Digital Marketing Journey is Now
Email is one of the most powerful marketing tools you should use to yield a high ROI because it supports many aspects of a successful business.
While several email providers present in the market to help you create quality campaigns, Mailchimp often tops this list.
However, the popular email service provider can be an expensive affair, especially if you are just starting out.
To avoid creating a dent in your budget, we suggest checking out other alternatives such as ConvertKit and Mailerlite.
These tools deliver optimum results at a fraction of a cost. Want to know how it fares against Mailchimp? You can check out how MailerLite compares with Mailchimp here.
Since every business is unique, what works for some brands might not be the key to unlocking increased sales for your brand.
Brands must create an email marketing funnel that is in sync with their business strategy to garner more leads.
Along with paying special attention to the templates, you should also focus on the content and develop ways to make it stand out. We suggest the following steps:
- Create clean and concise content that speaks for the brand.
- Always include a well-written CTA that doesn’t look like you are pushing an agenda.
- Personalize each email to focus on what you have to offer.
- Make sure you set up a responsive design so that your email looks good wherever the subscriber receives it.
Start slowly, the steps might seem a bit daunting, but they can help your business reach new heights when followed with consistency and creativity.