There are A lot of social media platforms out there, and each requires a unique approach to posting. Different platforms cater to different target demographics and, as a result, the most effective time to post will vary.
There are also plenty of graphics and articles on when, where and how to post your updates and brand marketing on Social Media, but this infographic is my favourite to date.
It’s clear, simple and not over cooked.
Take a look at the best times to post your brand and advertorials on the worlds largest social networks. I’ve also included some branding, marketing and customer service ideas below to help maximise your social media reach.
Obviously these times aren’t the be-all and end-all of when not to post on social media. A lot of it depends on what kind of business you are and the target audience you’re trying to reach.
Time zones play an important role as well, that’s why we have an infographic in the works that will tell you, say if you’re based in New York, when you should be posting to reach Londoners at the optimal time as well as every other part of the world.
You hit the publish button and your awesome content is out there on the internet. Now you need to tell people it is ready and waiting for them and you need to follow it up. here are a few tips n maximising not only the time, but the post, tweet or pin itself.
Social Media is a Two Way Conversation
Twitter, Facebook, YouTube, and LinkedIn have a common trait: users and viewers can comment and respond. And you should respond back.
Nearly all purchase decisions begin with a conversation. but many businesses get so busy they post something and walk away, checking social media off their list of marketing tasks.
Effective Social Media is not a post-and-run game. Start talking to people! Tweet this
Maximise Each Network Differently
You’re tweeting your articles and posting them on your Facebook page. This is a good thing, but don’t forget to maximize the opportunities each medium provides.
For example, a personal trainer may want to build out a YouTube presence to post his weekly strength training sequence. Facebook is a wise idea for an artist – she could post pictures of her paintings and generate conversations with fans.
If you’re in to sports, Twitter may be the place for you, and Foursuare is great for a physical shop front.
Use it to Build Brand Recognition
What do you want your business to be known for? make sure those qualities are part of your marketing strategy on social media.
Choose the tone of your social media strategy and be consistent. When it comes to trustworthy branding, being predictable can be a very good thing. Pick your spot. Is it humour, sarcasm, satire, wit, academic, gentle, course?
Ensure your images also match the tone of the conversation you are trying to have.
Got any other suggestions? Was this information helpful? Let me know what you know and I will keep telling you what I know.
Acknowledgement: Infographic courtesy of the Blog at Sure Pay Role.
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