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Small Business Trends

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Learn how to market your business online. Build your brand and develop a marketing plan for your company.

Subscribe to Mallee Blue Media for the latest trends in online business, growth hacking, startup, content development for business and marketing.


How To Optimise Paid Search Campaigns To Drive Traffic and Sales

Updated - January 22, 2021 By Binh An Nguyen Leave a Comment

How To Optimise Paid Search Campaigns To Drive Traffic and Sales

Digital marketers often debate whether it is better to invest in paid search campaigns or in driving organic traffic. And while both of these marketing avenues have their advantages and challenges, paid search can provide something organic search campaigns rarely (if ever) can – practically instantaneous results. Today we will be looking at 5 different […]

Filed Under: Business Trends

Making the Most of a VPN for Your Small Business

Updated - November 23, 2020 By Sam Samura Leave a Comment

Making the Most of a VPN for Your Small Business

Running a small business is no easy feat. There is an ongoing list of things to do, emails to answer, and calls to make. Though it’s easy to get overwhelmed, you must make your company’s online security a top priority. With online protection, you might face cyberattacks that cost you time and money you don’t […]

Filed Under: Business Trends

A Quick Guide to Successful Workplace Recruitment

Updated - December 4, 2020 By Dominic Beaulieu Leave a Comment

A Quick Guide to Successful Workplace Recruitment

Recruiting qualified and talented people is one of the most challenging but vital tasks every organization undertakes. Because the quality of staff an organization hires can either make or break them. Hence, the desire of every agency to hire the best candidates for the job. So, how can you ensure that your HR Manager is […]

Filed Under: Business Trends

Managing Contractors and Offshore Teams

Updated - October 15, 2020 By David Trounce Leave a Comment

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As more and more business move their services to the internet, the demand for outsourcing expertise across a range of disciplines has increased dramatically. The employment marketplace has become global, enabling industry to engage expertise from anywhere in the world. It has meant greater flexibility in terms of contracts and the possibility of only engaging […]

Filed Under: Business Trends

How to ensure the Cyber Security of Your Startup

Updated - October 19, 2020 By Mallee Blue Media Leave a Comment

Top Cyber Security Tips For Your Startup image from unsplash.com The cybersecurity landscape has undergone major transformations over the past decade. With the dawn of 5G infrastructure and the Internet of Things, cyber threats are expected to skyrocket. This poses a huge risk for startup businesses who have more on their plate than just cyber security. But here's a reason why security should be at the top of your list as a startup: A 2019 report by FBI’s Internet Crime report indicated a $3.5 billion loss for businesses globally to cyber attackers. These figures show that it’s never too early to invest in cybersecurity for startups. Types of cyber risks facing startups Among the many threats facing your business, the most common risks to watch out for include: Ransomware Ransomware refers to malware that infects systems and devices and encrypts valuable files forcing the owners to pay a ransom to regain control. Although it's been in the market for a long time, attackers now appear to have shifted their target to business for a higher payout. With an estimated 4000 ransomware attacks happening daily, this attack can cripple your business in minutes. Ransomware risks are significantly higher for startups, especially those with weak security systems. A case in point is the Heritage Company, which was forced to close operations, after an unfruitful attempt to recover their data from a ransomware attack. Phishing attacks Phishing attacks are among the most popular threats used by attackers against consumers and businesses. It accounts for approximately 90% of all data breaches in businesses of all sizes. Phishing occurs when an attacker, pretending to be a legitimate source, leads you to click malicious ads or links. In other cases, the attacker tricks you into sharing personal details about the business. The fact that it relies on social engineering makes it even harder to find a full-proof solution against these attacks. An example of this could be; Receiving an email supposedly from your ‘bank,’ alerting you of an attempted hacking on your account, which then prompts you to reset your password by following a link provided. Malware attacks Malware are pieces of malicious codes that infiltrate networks and systems to steal and manipulate data. They appear in many forms, including trojans, worms, viruses, adware, spyware, etc. Like phishing, malware utilizes social engineering to access the vulnerabilities of a business's network. Attackers disguise their codes in email attachments or links to unsecured websites where they can then collect your personal details. Once you open these links, the malware is downloaded to your system and begins terrorizing your network. Stepping up cyber security With cybercrime being an inevitable evil, there are several measures you can take to protect your startup. Below are a few: Keep updating your software Every software needs to be updated once in a while. This is because, as users interact with new software, they expose security flaws that may be a gateway for hackers. Updates fix these errors and prevent them from arising in the future. You, therefore, need to ensure that all your software is up-to-date. Get a reliable VPN Being new in the market, you want you to maintain the highest privacy levels for your operations. This is why a VPN is crucial. The way VPNs work is by providing a secure channel for you to tunnel all your data traffic, making them invisible to third parties. This way, all your passwords and other banking records remain protected. Some startups use a VPN router so the traffic going through all the connected devices can be secured. Get an Anti-virus/ Malware remover While anti-virus isn't full proof against hacking, it's crucial at diverting most malicious links and ads from your devices. A malware remover helps you identify that stubborn and hidden malware such as trojan horses, and deletes them from your system. Educate your team Even with the best VPN, anti-virus, and firewall, your start-up is still at huge risk if your team doesn't understand proper security protocols. In fact, user error is one of the biggest reasons why hackers gain access to your systems. So, take your time and educate them on some of the pointers of phishing emails, and links to avoid. Have a password policy The message of setting complex and unique passwords for all your accounts can never be overemphasized. Your passwords should never be the same for different accounts - this applies to your team as well. The easier a password is, the easier it is for software or hackers to crack it. The more sophisticated it is, the better. Encrypt your data Most businesses focus too much on what could happen online and forget their databases. Since modern servers and pcs come with device encryption features, make it your aim to encrypt all your important files. Offline encryption makes it harder for an attacker to access your files, even if he’s physically present. Conduct regular risk assessment Regardless of the size of your startup, risk assessment is crucial. Look into the software used by your organization, examine the employee transactions, and assess the likelihood of the risks. By regularly analyzing your systems, you’ll easily spot most vulnerabilities and patch them beforehand. Conclusion Advancement in internet technology now means higher cyber risks for businesses of all sizes. The increase in cybercrime now means that no business is ever too small to fall victim to this attack – including your startup. Therefore, it's time for you to take preventive measures to secure your business before these attackers come knocking on your door.

The cybersecurity landscape has undergone major transformations over the past decade. With the dawn of 5G infrastructure and the Internet of Things, cyber threats are expected to skyrocket. This poses a huge risk for startup businesses that have more on their plate than just cyber security. But here’s a reason why security should be at […]

Filed Under: Business Trends

Using Aptitude Assessment for Recruitment

Updated - October 13, 2020 By Mallee Blue Media Leave a Comment

Using Aptitude Assessment for Recruitment

Competition is increasing day by day. Technology has changed our lives. Companies and organizations are growing according to the latest technology. Technology has a wide range of impacts upon each one. The organization is well-known by the people and employees. Recruitment is the process of searching and acquiring candidates for a job. It is the […]

Filed Under: Business Trends

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