All businesses have one thing in common; they want their potential customers to know they exist. They implement various strategies and go to extreme measures to expand their business and increase their exposure, and every business has its own plan to achieve that. However, if there’s one thing that all successful businesses have included in […]
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Given the obvious success of online strategies like SEO and social media marketing, the decline of print media doesn’t come as a surprise. Yet, is digital everything? According to Marketing Week, 4% of consumers will view an online ad for longer than 2 seconds. But, 88% of them will view a print ad for longer than 2 […]
When it comes to the hyper-lucrative world of selling online, it’s difficult to avoid talking about Amazon. It doesn’t even seem reasonable to describe it as the gorilla in the room. It’s more of a blob that has long since engulfed the room, leaving only small gaps through which smaller businesses may grow to reach […]
E-commerce businesses have become popular because of their convenient and cost-effective operations. With one click of a button, customers can order what they wish and receive it at their doorstep. But the popularity of e-commerce has also led to concerns with how customer data is handled. Most online transactions involve access to customer names, addresses, […]
Human capital is a company’s greatest resource. This means that failing to choose the right employees can be very costly – turnover can cost a company from 16% to a whopping 213% of the lost employee’s salary. The more skilled an employee is, the higher the costs are. Still, as The Harvard Business Review points out, 80% of […]
The choices you make when you’re starting your small business are endless. From budgeting, marketing and designing your website to hiring and managing the day-to-day operations. And, while it’s an exciting challenge, it’s also a legal minefield for unsuspecting entrepreneurs. One of the most vital decisions you have to make as a business owner is […]