Small Business Trends

The world of advertising has changed monumentally in recent years, and it continues to evolve. In the past, advertising was simple and there wasn’t much of it. We would see ads in our local or national newspapers. We would hear spots on our local radio – there was no such thing as satellite radio, news via […]

Online presence holds the key to the success of any business nowadays. This is aptly reflected by the number of small and large businesses that mark a presence on the Internet through own websites, social media and professional networking platforms. Online presence enables companies to create awareness about their business and brand and get new […]

The mobile commerce market hit $156 billion in 2017, more than solidifying itself as the next big thing in e-commerce. And with more 68 percent of U.S. adults owning a smartphone, it’s really no surprise. More than ever people are using their mobile devices to make online purchases. It’s a normalised part of society and […]

Understanding your target market’s consumer behaviour is crucial to the success of your business. Google Analytics is a popular free tool that will help you learn where your traffic is coming from, the pages they are visiting, and how long they are staying. It is a double-edged sword in that you are provided with a […]

Starting up your own eCommerce website is a fairly straightforward matter. If you want to work in retail online, you’re going to need product, a means of shipping your product, plus a way of receiving payments. You will also need a platform (website, or sometimes called a content management system (CMS)) through which to showcase […]

If you are the owner of a successful online business, there will come a time when you will consider selling it. While the process of selling your website or online business is relatively straightforward, there are a number of pitfalls you want to avoid. Most of these issues involve the choices you make and the […]