Branding is an aspect of marketing in which your brand creates a name, logo and design with which it is to be identified. It is a powerful tool and has significant scale benefits on a business’ future. Branding helps a company become more recognisable and its reliability in the market increases. This compels new customers […]
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Doing business in the 21st century means going digital. Whether you are a small business looking to do eCommerce or a service industry expert wanting to find more clients and reach a larger audience – with few exceptions, if you are not online, then you are simply missing your market. Have you ever wondered how […]
Historically, e-commerce has been confined to the retail and business to customer sector. While we have always been wholesalers online, they have been slow to take up eCommerce opportunities as a means of sales growth and online business production. These days, developing an eCommerce business is typically associated with big retail chains and digital companies, […]
Every successful business has a branding strategy. The brand of a company is comprised of various visual elements which are reflective of its overall image. The most common visual elements include the company’s colours, logo, name, special font, trademark, and slogan. The language used in the company’s marketing content must be consistent with the persona […]
Decided to launch an eCommerce store? Exciting times are ahead. But before you can start making sales, scaling your business and dominating your niche, you have to actually build the store first. Your aim is to make the shopper’s experience as amazing as possible – so amazing that leads turn into sales and, eventually, into […]
There are so many start-ups set up in the last few years. Some have had tremendous success while others failed. A few years ago, it was not easy to start a business. However, this situation has changed. Anyone, who has a computer with internet connection, business skills, and is ready to take on risks, can […]