“Your brand, Jeff Bezos of Amazon once said, “is what other people say about you when you’re not in the room”. Developing a noticeable and likeable brand is one of the most important elements of building a successful e-commerce business. Branding encompasses everything that your company does. It packages your business up into something people […]
Digital Marketing Trends
Develop your digital marketing skills and keep up to date with the latest in content marketing and search optimisation.
Our digital marketing authors are experts in the field of search and content marketing and will help you develop your own online marketing skills for your agency or business.
If you are new to online business, then the tought of undertaking (or even understnading) search engine optimisation (SEO) can be daunting. One of the risks is that, armed with little knowledge, you will be swindled by SEO salesman instead of being guided by an SEO expert. I speak to people every week who have […]
Affiliate Marketing (AM) is an integral player in digital marketing and whichever way you look at it; AM is here to stay. When it comes to future projections of the network, the question is who will dominate the space? Every digital brand wants to assert their presence in the mobile market, and for now, we […]
Google has just rolled out a new Google Posts option for verified Google My Business users. Not all categories are available as yet (Travel and Accommodation are being held back for the moment), but plenty of business could be taking advantage of this new call to action. The roll out of Google Posts enables verified […]
Having a consistent presence on the internet is one of the most important things you can do for your small business. It is not enough to be found. You need to present a professional online front for your business that is consistent, clear and helpful to your website visitors. Having clear Directory listings for a […]
You get what you pay for. SEO without ethics is cheap, ultimately ineffective, and usually damages the reputation and brand of the site that uses it. Millions of dollars are wasted every year on inpatient business and site owners who are looking for quick results. The irony is that on-page Ethical SEO Techniques tend to […]