Digital assets usually refer to a collection of electronic files that would include videos, photos, presentations, or textual content. All these are usually in data form and stored in a computer system, storage drive, or the cloud. Any business needs to have an efficient digital asset management (DAM) system. This could help the company store, […]
Digital Marketing Trends
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Technology is at its peak, with it bringing in more and more advancements to business processes in today’s day and age. This is a great advantage for businesses to make use of as it means more opportunities for advertising and marketing. Gone are the days when businesses were limited only to what was identified as […]
Emails have always been a core component of an effective marketing strategy. One of the most potent tools in a marketer’s kit, emails offer better conversion rates than several social media platforms. In fact, as reported by McKinsey & Company, “email marketing is proven to be 40 times more effective than social media.” They provide […]
Digital marketers are technically savvy and have the skills to inspire hundreds of thousands and millions of people to buy a particular product or use a service or product. Professionals that have this skill set are critical across different industries and sectors apart from technology. Their work cuts across various sectors such as law, healthcare, […]
If you are new to the idea of creating a link building strategy, it can all be a bit daunting. While I have tried to keep our link building strategy and training material short and sweet, I also see the need for better explanations for those who want them. So, here goes. 1. Make Your Site Link Worthy […]
Most businesses nowadays are gravitating towards having an impactful online presence. An online presence requires decent website traffic for customer visibility and reach. It is crucial to make an impression because that’s how your brand will be perceived. A good connection can result in long-lasting customer relationships that are integral to your product or service. […]