If you are new to online business, then the tought of undertaking (or even understnading) search engine optimisation (SEO) can be daunting. One of the risks is that, armed with little knowledge, you will be swindled by SEO salesman instead of being guided by an SEO expert. I speak to people every week who have […]
Digital Marketing Trends
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Affiliate Marketing (AM) is an integral player in digital marketing and whichever way you look at it; AM is here to stay. When it comes to future projections of the network, the question is who will dominate the space? Every digital brand wants to assert their presence in the mobile market, and for now, we […]
Google has just rolled out a new Google Posts option for verified Google My Business users. Not all categories are available as yet (Travel and Accommodation are being held back for the moment), but plenty of business could be taking advantage of this new call to action. The roll out of Google Posts enables verified […]
Having a consistent presence on the internet is one of the most important things you can do for your small business. It is not enough to be found. You need to present a professional online front for your business that is consistent, clear and helpful to your website visitors. Having clear Directory listings for a […]
You get what you pay for. SEO without ethics is cheap, ultimately ineffective, and usually damages the reputation and brand of the site that uses it. Millions of dollars are wasted every year on inpatient business and site owners who are looking for quick results. The irony is that on-page Ethical SEO Techniques tend to […]
Content marketing, in general, is about “relationship marketing” post-acquisition. It’s about keeping your audience engaged. The big question for many start-ups, though, is not how to retain prospects but how to get them in the first place. It’s a question of how to start relationships. I want to argue here that of all the forms […]