Local businesses often get lost in the race while competing with well-established and luxurious business industries.
Owners of local companies have vast knowledge about potential customers residing in their region or state and can easily predict their behaviour, requirements, and preferences.
Hence you might always get your desired product at any local store. Moreover, they act as suppliers or retailers for many big businesses struggling to get perfect material for their products.
To safeguard the interest of local businesses and help them get higher rank on search engine result pages, Google has launched a Local 3-Pack feature which can be a massive game-changer for many local business owners.
This way, local businesses can enjoy a separate column on search result pages along with Google Maps feature.
This post will cover everything to help you get higher ranks on the result pages and improve your local visibility.
What is Google’s Local 3-Pack?
Google’s Local 3-pack is a prominent map listing feature on Google’s search results pages. It presents consumers with the three most relevant and reliable local business options that Google considers best for the user’s search requirement.
Further, Local Pack appears on the top of the result pages for mobile users. This feature is designed to convert users into in-store customers.
It, therefore, prohibits any ads between the searcher and what Google considers to be the best answers for the immediate need.
This way, you quickly track down the location of the local business in one search rather than separate searches for a single query.
Click on the option and access almost everything related to the local business, from location, customer reviews, service quality, and more.
How to Optimize For Google’s 3-Pack?
An effective way to get ranking in the local pack is by focusing more on creating relevant content online.
The more information you have to offer your customers, the more relevant your online content is to your audience.
Ensure to mention the location of your business correctly. You can also add common location spots in the description to make it easy for Google and customers to locate your business.
Location spots include the name of the town, region, state, and districts in some cases. Furthermore, other ways to improve your ranking and optimisation of this breakthrough feature are mentioned below in this post.
Tips For Ranking in the Local SEO 3-Pack
You can consider many factors to help you get higher rankings and improve your SEO strategy. Nevertheless, below are five prominent tips to help you.
Using specific and relevant keywords is always a beneficial element for online marketing. However, which keywords to choose that can offer befitting results to your business, can be challenging.
When companies are unsure which keywords to use on their online content, they sometimes utilise outdated SEO methods of ‘keyword stuffing.’
Keyword stuffing can cause some serious problems with your online marketing campaigns. To avoid keyword-related issues and improve your ranking, you can use special SERP feature tracking tools readily available online.
You should also consider engaging the services of a reputable digital marketing agency like Mensa Marketing to help manage the on and offsite SEO aspects of your domain which will in turn boost your rank amongst your Google Map competitors.
Using these tools, you will get access to organic and paid search results that will help you effortlessly track down target keywords.
Google My Business Page
To rank higher on the SEO local pack, you must consider including your company’s information in a business listing.
When you choose to fill out your listing completely, users get access to specifics about your company such as contact information, open & close hours of your business, updated address, and other essential details.
Moreover, you should include your working hours appropriately so that users can visit your business during convenient hours.
If your company is open at different times on different days, be sure to make it clear to your potential customers.
Get Reviews on Your Google Profile
Reviews can help you drive more traffic to your small business as most potential customers trust online reviews to decide whether it is worth engaging your business or not.
84% of consumers rely on online reviews. Reviews can boost your visibility, rating, and clicks on search result pages.
In addition, you should also pay utmost attention to constructive criticism in your review section. Try to interact with users and address their issues to find quick solutions.
Avoid overlooking such reviews as they can negatively impact your business. However, at times, some spam users might try to create unnecessary and non-existing issues. Keep a weekly check on your review section and make sure to report such users.
Links and Backlinks to Boost Visibility
Link building is one of the most significant elements of SEO trends as it can help you attract massive amounts of traffic to your website.
You earn locally-relevant links by engaging in sponsorship events. Sponsoring events can boost your brand recognition and get leads that will eventually help grow your business.
Furthermore, earning backlinks can help you improve your organic ranking on search result pages and build your business trust and authority.
Social Media Presence
Lastly, social media acts as a great tool in attracting the attention of many online users in this digital-oriented world.
It provides an opportunity to connect with your target audience and allow them to learn more about your business every day.
This way, you can build stronger relationships with your customers and convert them into loyal consumers.
Many users often tend to give genuine reviews on their social media handles, which later helps you generate organic traffic on your website.
You can also use paid advertisements to improve your website clicks on social media if needed. Quickly achieve a higher ranking on Google’s Local 3-Pack by following the aforementioned methods.
Also, make sure to do everything required to improve your business traffic and growth.
Author Bio- Kiara McColl is a content manager at Clickmatix SEO Sydney agency. She gets to do what she loves doing- writing and managing content with smart digital marketers in the company. She also has expertise in web marketing, search engine optimisation, social media, affiliate marketing. Her strong passion for technology always drives her to explore the changing trends in the digital industry and make people know about it through her blogs.
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