Retailers in the digital age are frequently split into online and offline camps. However, neither is really important in this situation. Instead, it’s about closing the gap between the two to offer a superior omnichannel experience that exceeds the expectations of the customer.
With the help of the marketing tactic known as “omnichannel commerce”, you can continue to conduct in-person sales at the store while also selling in a variety of online marketplaces. The result is a uniform and clear purchasing experience for the customer.
Let’s explore why omnichannel POS will increase sales both online and off, as well as how it will help your organization become more efficient.
Why Need to Connect Your Online and Offline Sales
Closing the gap between online and offline sales and gaining deeper insight into your consumers’ behaviour are both made possible by merging your e-commerce and brick-and-mortar data.
It allows you the chance to more thoroughly contrast these purchasing patterns and create consumer personas on which to focus your marketing efforts. The more comprehensive a customer’s profile of their interactions with your business is, the better you can serve them.
It’s far simpler to keep track of their orders, deliver efficient customer support, and interact with them more personally. Additionally, it enables you to track your earnings and total orders more precisely and ideally in one location.
Why Should Businesses Consider Omnichannel Consolidated POS?
An omnichannel POS solution is essential as brands increase the number of purchasing channels from partnerships and e-commerce to physical retail. It makes it possible for businesses to fully comprehend where things are ordered from and where they end up. Consolidated data also helps organizations become more customer-focused, which can help with strategy, user experience design, and marketing initiatives.
A consolidated POS eliminates internal data silos and improves the client experience externally, leading to three important opportunities:
Profit: According to Forrester’s research Mastering the Art of Omnichannel Retailing, 80% of organizations with a connected omnichannel purchase experience experienced improved revenues, and 72% saw increased profits.
Cost savings: Omnichannel fulfilment and purchasing result in cheaper human data aggregation and inventory control expenses.
Back-end efficiency: With a consolidated POS, all customer information is contained in a single database, which makes it simpler to maintain centralised shipment inventory than inventory at physical locations.
How an Omnichannel POS Can Link Your Offline and Online Sales
Your POS system’s integration feature enables real-time data conversion between two systems so that it can save specific information directly from online shops.
When using eCommerce POS connections, all the data from eCommerce platforms, including the number of transactions, the number of goods, the amount of inventory, the details of the customers, and others, is brought to one dashboard and begins to produce reports. That allows you to manage and evaluate all the statistics from different channels using a single piece of software.
You will have a better overall understanding of the requirements and behaviour of the customers inside your establishment if you can manage and track all of your orders using a single, integrated system. You’ll be able to make wiser decisions and allocate your time and resources more effectively thanks to this consolidation of control, which directly reduces costs.
You may plan and prepare more effectively to offer excellent customer service by keeping track of all your orders and purchases with a POS and eCommerce interface. For instance, if you know that the tacos menu receives the most orders at lunch, you may efficiently arrange how much food to order or how to disperse your personnel.
Leverage Loyal Customers
You may create and develop loyalty programs, coupons, and gift cards for both online and offline sales by integrating the two systems. You will be able to quickly coordinate the implementation instead of having two systems operating independently.
Your POS can provide all the necessary information, and your eCommerce can be used to take action. Inform them via email that they will receive a discount on their next purchase from your store.
More Effective Decisions
The more valuable insights about your customers you gain, the more technologies you integrate into your space. You will have a greater understanding of how their customers behave across various channels, which will enable you to develop recommendations and strategies that are specialized and unique to them. Did your client purchase a special ticket the last time they brought their dog to the park? Send them an email as a surprise with a promotion so they can bring their pet the next time.
Manage Inventory Between Your Physical Locations
If you have multiple storage facilities, you can easily move inventory between them. For instance, if stock levels are low in one of your locations, you can move stock to another. Additionally, managers influence how many things are offered in stores, how much material is moved, and how much money is taken in.
Avoid Mistakes and Errors
There will inevitably be issues when systems don’t communicate with one another. You may centralise your data and prevent many errors by linking your POS and eCommerce. Otherwise, you would have to manually track the data from your various sources, which would take more time and increase the likelihood of errors.
Now that you have freed up this time, you can put it to better use in your company by enhancing holistic experiences for customers or increasing visitor experiences by making your app smarter.
Turning this necessity into an opportunity will allow you to build experiences that represent a holistic omnichannel strategy, enabling you to offer seamless experiences for your guests. Make sure your systems are effectively integrated.