Marketing is crucial in business. A lack of effective marketing can be damaging, so much so, that it has been found that 14% of small businesses eventually fail because they lack an effective marketing strategy.1
Marketing is how you let potential customers know your business exists. It also advertises what you offer. In the painting business, it’s impossible for someone to use your services if they aren’t aware of your business and service offering.
Social media is quickly becoming one of the most popular ways to improve business marketing and with good reason. Read this article if you want to better understand how it can help grow your painting contractor business.
Why you should be using social media marketing
If you’ve been looking for a reason to include social media in your marketing strategy, look no further. The statistics prove that social media is an excellent approach to getting your name known.
As of early 2022, social media networks have around 4.26 billion users worldwide. That’s just over half of the global population. Furthermore, statistics have shown that adults are now using social media for an average of 95 minutes a day.
Couple these statistics with the fact that people often use social media to research and find products and services. If you think about it, your chances of reaching clients are higher if you take advantage of these platforms2.
Of course, this doesn’t mean you should disregard other marketing techniques. Things like referrals and attending conventions and events are still valid and a great way to get more clients.
This is simply a means to say that social media marketing works best when used in addition to other marketing strategies.
If you want to start marketing with social media, there are many online resources and courses that offer a good foundation. Another good option is to use painting business management software to assist you in planning, executing, and measuring your campaigns.
How social media marketing can help your business grow
So, you now know why it’s crucial. But you’re probably wondering what exactly it’ll do for your business. Here are five of the best benefits you’ll get with social media marketing.
More awareness about your business
This is perhaps the most obvious and one of the most immediately beneficial aspects of social media marketing. As already mentioned, people can’t use a service they don’t know is available. But social media marketing can change that.
Social media marketing will undoubtedly get views and attract attention.
This is particularly true for marketing strategies that target your ads to people who are likely to be interested in what you offer. In the case of a painting business, ads will most commonly be targeted toward individuals whose recent search history shows a trend towards painting services in your area.
This can also drive traffic to your business website, which should provide more information about your services and offer customers a means of contacting you.
Let your business personality shine
As a painting business owner, there are several business operations that comprise your trade. How to source supplies, how to communicate with clients, how to give the client what they want, and how to estimate painting jobs are some examples. All businesses have to make similar considerations.
But what makes your business different? How do you do these things in a way that benefits your clients? What do you offer that makes clients want to choose you?
That’s where your business’s personality comes in. Your ads on social media are an excellent platform for showing people how you do things differently.
Maybe you’ve got a particular job pricing strategy that helps clients get the best quality at a lower price. Perhaps you implement a system for helping clients pick colour schemes to create a theme throughout their house.
You may have access to special materials and supplies that are difficult to find. These are the qualities that should be showcased in your social media ads.
People are accustomed to seeing ads as they scroll through social media. You can stand out by showing off your business’s personality. Showcasing what makes you different from everyone else in the market will help you make a memorable impression on your potential future clients.
Build trust in your business
Studies have shown that about 76% of consumers are more likely to buy from a brand they feel connected to. Furthermore, 90% of consumers buy from brands they follow on social media and that have a business website. You can probably see where this is going.3, 4
These statistics indicate that people are more likely to use services from businesses they trust. As you’ve probably realised, social media marketing is one of the top ways to build this trust. Not only are people more aware of your business, but it also allows them to see how well you engage with customers. Furthermore, this is a prime opportunity to build trust by showing your work and sharing customer feedback, which you’ll read more about below.
Better interaction with customers and customer feedback
Consumers trust feedback from other consumers. People are more likely to buy a product or use a service that they know has satisfied other people.
In 2020 it was found that over 90% of consumers found local businesses via the internet. Additionally, 89% of consumers read reviews before deciding to purchase from a particular business.5
Your marketing strategy can include feedback from clients, content showing your in-progress and completed jobs, and timely communication with clients and followers. You’ve got your business running, your customers are satisfied, and they’ve given you good feedback. Now is the time to share that feedback through your social media streams.
As you grow your business’s social media pages, clients will reach out, and people will comment with questions, prompts, and criticisms.
You might be surprised at the number of people who enjoy seeing your painting process. How you decide to respond and interact gives people a good sense of how your business functions.
The effects of growing on social media for business can be tremendous if you put in the effort. Consistent good interaction on these platforms can assist with building your brand trust and loyalty.
Everything else on this list has given you an idea of what you can achieve through social media. Adding to all of that, this type of marketing is usually quite cost-effective.
Naturally, there are costs involved in marketing.
But the cost of social media marketing is usually relatively affordable when considered alongside the potential of reaching such a large audience. If you’re trying to grow your business, social media marketing is an affordable solution to expanding your client base.
Social media is no longer optional for businesses. It’s essential. As the owner of a painting business, you need a way to connect with people looking for your services in your general area. Social media marketing offers you an ideal solution.
Aside from being affordable, it allows you to attract more clients while boosting awareness and trust in your business and brand. After you start finding success by marketing your painting services on social media, you’ll never look back.
1. Small Business Failure Statistics to Know in 2022 – Fortunly. Source: https://fortunly.com/statistics/small-business-failure-statistics/#gref
2. Global social media statistics research summary 2022 (smartinsights.com). Source: https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/#:~:text=4.62%20billion%20people%20around%20the,social%20media%20is%202h%2027m.
3. #BrandsGetReal: What consumers want from brands in a divided society (sproutsocial.com). Source: https://sproutsocial.com/insights/data/social-media-connection/
4. 90% of people buy from brands they follow on social media, study says | Marketing Dive. Source: https://www.marketingdive.com/news/90-of-people-buy-from-brands-they-follow-on-social-media-study-says/577882/
5. Consumers trust other consumers | New Media and Marketing. Source: https://www.newmediaandmarketing.com/consumers-trust-other-consumers/