The demand and competition of online businesses are growing so fast that ranking high in search engines becomes more challenging.
Gone are the days when you could have high visibility in search engines without great effort. Nowadays you need at least to be a professional expert or cooperate with an eCommerce marketing company that has much expertise in this sphere to win this online “battle”.
Among a series of marketing strategies, we cannot ignore the role of SEO and user experience (UX). Each eCommerce SEO company makes use of the basic and the most fundamental UX principles when trying to rank up your website position in search engines.
They make their steps taking into consideration user experience and design in both mobile and desktop environments. Hence, for better understanding these two concepts, let’s define:
- SEO, an ongoing process, which helps to increase your website visibility in search engine result pages due to a number of tactics; driving many quality visitors who are likely to convert.
- UX, the overall experience of the visitor towards your business, service or product. The base of good user experience is meeting and covering the exact needs of your customers.
Why UX is important for SEO?
Besides that they share common goals, a good User Experience, grounded in good web design can increase your SEO ranking. The entrance of Google algorithm updates has made the role of UX more fundamental.
Google and other search engines put a strong emphasis on user’s behaviour in different situations and consider UX as a strong ranking signal. The aim of search engines is to deliver people the most relevant information, hence for getting a user-friendly result, they collect data that indicates these experiences. In short,
A positive UX + Best SEO services = high visibility = better targeting = sales = satisfied clients.
Since you see how important UX is for SEO and vice-versa, let us focus on some tips that can help you in combining these two strategies, without hurting your ranking and other SEO activities:
1. Creating User-Friendly Content
When it comes to search engines and UX, you need to be very cautious in order not to harm your ranking and not frustrating your audience with copied, irrelevant and useless information. It will seem an easy process, at first sight, however, it is not so.
When creating content for search engines, it is very important to keep the readers in mind. Your target market is your audience, so if you do not give them interesting, valuable information your website ranking will have no value.
Your readers should always get new and up-to-date, error-free information, so copying someone else’s ideas will give nothing to users, and your website will not rank as well.
A good solution will be creating quality, relevant content, avoiding grammatical mistakes, broken links and keyword stuffing.
2. Creating Simple and Intuitive Interface
Before thinking of search engines, we need to have a look at how helpful is the navigation for users. It will help to make your SEO considerations without harming the user experience. You can meet many eCommerce SEO companies that outline and give consideration on SEO-friendly navigation without giving importance of the influence and impact that navigation can have on website users.
If your visitors are not satisfied, your ranking will drop. Briefly stated, search engines nowadays give much importance to user metrics, and with the help of Google Analytics, you can have an idea if your strategies are successful for both.
3. Including Visual Content
Conveying the message through visuals can become a working tactic from the very moment people visit your website.
If your website is well-designed your visitors will not leave it, and you will manage to increase conversion rates and encourage engagement. With the help of artificial intelligence tools, analyzing the visual content has become less challenging and as its role is huge in SEO, its results will have an impact on your website ranking.
As your website is your first link between your business and your customers you need to impress your audience from the very moment they visit you if not, you will harm your SEO ranking.
4. Improving Load Speed
The growing number of new tools created by Google shows the importance of speed for SEO ranking.
A fast site promises good user experience and customer loyalty, which in turn brings you revenue.
So, eCommerce marketing expert, Tigran Mirzoyan of Smarketa says, “Search engines fully understand speed regardless of the gadget the search is performed. Research shows, that people will make a new search if they find a website slow.
That is the reason that speed is so important for search engines. For making people happy and not harming your ranking, you will need to design mobile-friendly websites or include a mobile-first approach in your tactics. In this case, you will meet the demands of both your users and SEO.
5. Optimizing for Voice Search
As voice search improves user experience, it has become more common among people and the demand for it continues growing. That is why search engines have started to include more tools for voice search optimization.
Ranking your website is possible if you target much traffic. Voice search SEO and UX combination, however, differs from traditional SEO, as some tactics differ and may not work the same way. Including long-tail, relevant keywords will bring a balance; targeting more people and improving your website ranking.
Besides, it will help to cover both voice and text issues, in case your search is not only voice-based.
6. Including “Call to Action”
In order to get a positive UX, you need to include SEO metrics. It means that every website should include some little elements which will increase the chances to make people take desired actions.
The button “Call to Action” can provide your website a high conversion rates which are connected to SEO ranking in strong ties. It is a type of instruction that helps to guide your visitors in their buying process.
Giving information is your first step, however, helping them to use this information is the second point and will give the right directions to people to prevent any complication.
7. Being Responsive to Additional Questions
You can build strong customer support and make it a part of your SEO strategies. If you want to increase your UX, you need to cultivate “user-first” tactic. It means that all the possible questions of your customers should be fully covered.
An informative content, targeted keywords and other SEO tools can be a good tactic, however, there will be some detailed questions that your customers would like to discuss.
Including some AI tools, being responsive to complications or reviews in public comments and giving full support will be a real working combination, which will help to boost website ranking.
These two concepts need to be interrelated, as not only a bad UX can ruin your ranking, but SEO mistakes will leave a negative impact on UX. In case you design a user-friendly and SEO friendly website, you can bring your business to boosting growth. UX design helps to build trust, which is the first fundamental detail when making decisions.
If it seems complex and complicated you can trust the process to any reliable eCommerce marketing company that will manage to meet both people’s and search engines’ needs making your business stronger and more valuable.