Do you know who your ideal customer is? If you do not, how can you understand their needs and how your products or services can benefit them?
People buy from companies that offer solutions to problems, with ways to make their life easier or hit an emotional need.
Your Ideal Customer is Your Buyer Persona
Successful digital marketing agencies and businesses understand the importance of creating buyer personas in order to target their prime market audience.
A buyer persona is a profile or representation of data about a key segment of your target audience that best represents your ideal customer.
The profile is made up of information such as:
- Personal demographics
- Educational background and schools attended
- Job title
- Description of duties
- Behaviour patterns
The more you understand about your potential consumers, the better you will be able to gear your marketing to the right audience with the right messaging.
Why Do You Need Personas?
Researching the needs of your potential customers enables you to demonstrates that you care about what is important to them.
Companies that try to sell products or services without a specific customer in mind will not see a ton of business. The onus is on each company to gear their messaging in order to find more clients or customers by identifying their true target audience.
Marketing to the right potential consumers involves knowing your buyers’ personas and how best to use this information to your benefit.
Each company might have several personas for different products or services they offer.
How Can You Create Personas?
Now that you understand the need for creating personas, how can you get started? If you are just starting out, choose one type of customer you already have.
Build a persona around what you know about them. You can always add more details to each persona based on more research, additional information from surveys or questionnaires, and data analytics.
One of the best indicators of the characteristics of future customers is to look at your existing buyers. Your site’s analytics can provide a wealth of valuable information.
Examples of data you can retrieve from your site analytics are:
- What pages were visited
- How long each visitor stayed
- The keyword phrases that were used to find your site
The More Information the Better
Businesses can derive tremendous insights from analyzing their traffic data. Google Analytics (GA) is a well-known tool where you can track your goals.
However, it has many disadvantages. GA has more than 150 default metrics that can be analyzed in various combinations.
This requires a huge investment of your time in setting everything up and learning how to interpret the results. To use it properly, you must configure it first.
Any data you share with Google, they own. Some businesses don’t want to share their information, so this can be a problem for them.
Using Finteza: An Independent Tool to Analyze Traffic
Gathering data is not a problem. Sorting through and analyzing it to get to the numbers that matter can be a challenge for many digital marketing agencies and businesses.
Monitoring the quality of your traffic is more important than the amount of traffic to your site. It doesn’t matter if you have 50,000 visitors if not one converts.
Finteza is a comprehensive set of analytics tools that cut through all the data noise and helps you get to the essential ROI-based metrics.
Below are examples of some of the features offered by Finteza and how they will help you understand the traffic to your site, figure out your actual ROI, and improve your marketing campaigns.
Entry and Exit Points
Being able to analyze and measure how visitors interact with your website can provide you with valuable insights.
Using this data, you can refine your web pages to improve the user experience and increase site conversions.
Finteza reports show you the first pages visitors land on which are called the main entry points. Each point shows further details, such as:
- Bounce rates
- Average time spent on page
You will also get to see the last page a visitor saw before leaving your site as well as any external links clicked.
Why do you need this information? Knowing the pages where website visitors lose interest can help you determine which content and links need to be optimized.
If too many people are landing on and leaving the same page without taking any action, it means you are not engaging them enough and need to make changes.
Understanding the consumer buying process is one of the primary keys to successful businesses. Conversion funnels take website visitors through the buying process journey.
With Finteza, there is no need to configure conversion funnels manually. The tool automatically creates funnels for you every time a website visitor converts on your site.
You will see the specific data such as which campaigns drove the customer to your site and any additional conversions made by that visitor.
Identify the channels with the highest conversion rates. Get instant access to all the details of every stage of all your funnels.
See where in a multi-step funnel visitors stop as well as which visitors go all the way down the funnel resulting in a conversion.
Learn which ads, keywords, and campaigns perform the best. Look at the screenshot below for an example.
Find out how efficient each step of your sales funnel is, in detail, as seen in the screenshot below.
The conversion funnel analytics show details such as the following for every stage in your buying process:
- Screen resolution
- Operating system
Traffic quality matters. See the percentage of users who make it to the last stage of the funnel and convert in a visual colour-coded report.
If you see too many visitors dropping off before reaching the final step of your funnel, you will need to revise and improve your stages to minimize conversion losses.
How does all this data analysis help you? Create, modify, and adjust campaigns to get more users to go through all the steps of your conversion funnels and perform the action you want.
Manage all your campaigns, landing pages, and ads. Identify at which point leads drop out of your sales funnels.
How to Refine Your Buyer Personas Using Finteza
The data Finteza highlights can be used to further refine your buyer personas. It allows you to segment your audience into several groups of different buying personas.
With Finteza, you can have specific promotions displayed for each persona based on the analytics to further increase your conversion rates.
Examine your data in real time and evaluate how efficient each campaign is based on details such as clicks and impressions.
Conveniently and quickly compare user reactions to each campaign. Remove ineffective ads and track your site visitors’ reactions.
Detailed Traffic Analytics
Getting a lot of traffic to your web pages is great, but if they don’t convert, it’s irrelevant how many visitors you have. Finteza gives you details about the quality of your traffic, not just the quantity.
With its multi-stage audience quality evaluation tool, Finteza will identify 12 different types of low-quality traffic from every channel.
Incoming traffic types are colour-coded for easier analysis. Data is available instantly in real time for you to monitor traffic quality.
If the system sees any suspicious activity, such as hackers or spam IP addresses, you will be notified immediately.
See when the traffic you receive is coming from bots in transparent and revealing diagrams as seen in the screenshot below.
Quality over Quantity
Differentiate traffic to your site by its quality and which specific traffic provides the best results. Avoid paying for traffic that does not convert.
Learn from Finteza’s extensive webmaster tools exactly where your best buyers are coming from and how they get to your website.
Use that information to divert advertising spend to buy more of the traffic that converts best.
With this tool, you can:
- See which traffic is from bots
- Keep track of site errors
- Work with advertisers to do retargeting based on insights gained
- Analyze visitor details and stats in real time
Analyze, track, measure and learn from any type of traffic with one click. Tracking site errors in real time and seeing the specific persona where the error most often occurs will enable you to fix issues faster.
The tracking code you embed on your website doesn’t slow down your site speed because of Finteza’s distributed service architecture.
Generate complex reports with a few clicks based on various parameters to get a more in-depth look at your website efficiency.
You can look at which step of the conversion funnel a specific buyer persona tends to leave most often. For example, look at iPhone users living in California who arrived at your site from an ad on Twitter.
Spend Your Advertising Dollars Wisely
With Finteza’s analytics tool, you can effectively manage all your paid advertising campaigns. Modify or remove those that aren’t performing well or increase your budget for those that are.
Using their robust reporting features, determine where in your buying process you are losing leads. Make the necessary adjustments to plug any holes in your conversion funnel process to optimize your advertising budget.
Tracking the quality of your traffic enables you to spend your advertising dollars to get the most conversions. Save money by stopping ineffective campaigns.
Putting Finteza to the test
As you can see, Finteza offers a free, intelligent, and robust set of analytics tools to help you analyze and understand your website traffic.
It has many distinguishing features such as auto-funnel creation, the ability to track traffic quality, and an intuitive colour-coded user-interface.
The ability to understand precisely which traffic converts best for each persona allows you to spend your marketing dollars where they will be most effective.
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