The topic of artificial intelligence (AI) has been gaining a lot of steam in recent years. Businesses now use AI and machine learning to write content, improve workflows, and automate repetitive tasks.
But did you know you can also use AI to improve a website’s design and user experience (UX)? Many artificial intelligence tools are available that can do everything from performing data analysis to content creation and optimization.
In this guide, we’ll explore how you can use AI to make your job easier and create a stellar website for your brand.
Benefits of Using AI for Websites
There are many benefits of implementing AI technology in a website development project. Here are some of the main benefits.
Optimize Your Website Performance
One of the most significant benefits of AI is that website developers can identify areas of improvement and receive suggestions to improve their websites.
For example, marketers regularly analyze heap maps to determine how people interact with their landing pages.
A heat map shows all the different spots website users navigate during their visits. This helps them understand if their call-to-actions (CTAs) are working and determine which website elements need improvement.
Similarly, you can use digital experience monitoring as a developer to improve your website’s performance.
With a tool like Glassbox, you can leverage AI to detect performance hiccups, system crashes, and user difficulties. With automated notifications, you can promptly address issues with design elements before they spread or cause significant financial loss.
AI can also automate A/B testing to recommend adjustments to the layout, colour schemes, and content placement based on real-time user interactions.
Meanwhile, predictive analytics can forecast traffic spikes, allowing efficient resource allocation to keep your site running (and loading) like a well-oiled machine.
When more people are satisfied with your website, they’ll likely convert and return for more.
Enhance Customer Satisfaction
Without relying on your employees to provide customer service around the clock, you can scale your business by giving prospects and customers 24/7 support, thanks to the rise of AI chatbots.
AI chatbots can handle customer interactions, solve disputes, and track orders.
But that’s not all. AI chatbots can perform more difficult tasks, too, such as giving personal recommendations to customers and addressing particular concerns automatically.
As humans, we’re impatient. We want to get answers to our simple questions as quickly as possible. Otherwise, we will find the next best option to fulfil our needs. So, adding a chatbot to your website can differentiate between a happy customer and a missed opportunity.
Improve SEO Rankings
Implementing AI in your website can also greatly benefit your search engine optimization (SEO) strategy. Many keyword research and SEO tools leverage AI and machine learning to:
- Analyze large amounts of search patterns
- Create undetectable AI text
- Determine content relevance
- Optimize website pages
- Gauge user intent
After spending so much time developing your website, you want people to visit it, right? That’s the power of good SEO to drive organic traffic to your website.
Understanding search intent helps you create a website design that matches the buyer’s journey with simple navigation.
Save On Development Costs
While the initial investment in AI might seem steep, the long-term savings are significant.
Traditional web design and development processes can be time-consuming and require constant updates and revisions. AI, on the other hand, can automate many of these tasks.
Effective web development solutions powered by AI can significantly speed up the process and reduce the need for manual intervention.
AI reduces the manual labour of maintaining a website, from auto-generating code to optimising images for the web. Furthermore, AI’s ability to quickly analyze user data can streamline decision-making, removing the need for extensive trial-and-error.
The outcome? Reduced development costs and a more efficient web design process.
Incorporating AI into website design & development can revolutionize the efficiency of the process by automating tasks and streamlining decision-making through quick analysis of user data.
AI for Website Design: Key Best Practices
Now that you know the advantages of using AI in web design, let’s review some ways to make it happen.
Personalize User Experience with AI
AI is commonly used to give marketers critical insights into user behavior. Simply put, marketers use AI to understand how users interact with their business sites, both in the past and present.
How? AI can process loads of information and find functional patterns you can use for decision-making.
Let’s say that you’re running an online store and noticing that your bounce rate is too high.
Your website is attracting people, but they’re leaving before they buy anything. With AI, websites can recommend products that align with a user’s previous shopping habits.
For example, if they were previously browsing a pair of shoes, your website can offer similar product recommendations to keep them engaged. Delivering these recommendations is key to giving website users a valuable shopping experience.
Here’s a simple example from Abercrombie & Fitch:
Screenshot by Brandon Lee
Create Memorable Content
One of the most time-consuming aspects of website development is filling it with content that drives traffic to it. This task is usually separated into two tasks: copywriting and content writing.
Copywriting is the act of creating persuasive text to sell something. Website copy is typically found on product and landing pages. On the other hand, content writing is the process of creating text for articles, blogs, and marketing collateral.
Both are essential for telling users about your website, selling products and services, and ranking for target keywords. Fortunately, developers, if writing isn’t your strong suit, you can use AI-powered features to develop copy and content for your website.
Millions of people use tools like ChatGPT, Writesonic, Simplified, and Jasper to produce compelling website content. These content generation tools can make large texts of content at scale and speed up the website development process.
If you’re creating a website with a lot of content, using an AI content writer is the perfect way to make your job easier.
Pro tip: Some of these AI writing tools are also image generators. Say goodbye to hiring and testing graphic designers. You can create custom images in a few simple clicks.
Increase Website Speed
Website speed is an essential factor that can impact SEO. With billions of websites, people won’t wait forever for your website to load.
To maximize your website’s SEO potential, you’ll need to find ways to boost its speed and performance. One of the ways you can do this is by compressing each file you add to your website.
You can leverage online AI tools to optimize images and compress them. In doing so, you can improve your website’s speed substantially. AI can also improve your site’s code and make it simple for website crawlers to process and reduce loading times.
Deliver Better Website Accessibility
Forty-two million people live with disabilities in the United States. As such, you should make sure your website accommodates all kinds of website visitors.
Fortunately, machine learning technology like accessiBe can deliver real-time recommendations and advanced features for improving your site’s accessibility.
accessiBe’s AI manages intricate accessibility modifications, including optimizing for screen readers and enhancing keyboard navigation. This automation guarantees that these backend changes are executed quickly, consistently, and without breaking the bank.
The best part? You don’t have to do the heavy lifting to make your website accessible (which can be tedious). So, if you’re unsure if your website is 100% compliant, run it through a free WCAG compliance checker.
Final Words
As a website developer, AI technology is your new best friend.
You can use it to create an entirely AI-generated website. Or, you can use it to optimize your existing one.
If you’re still on the fence about using an AI design tool for your website’s creation process, this guide should provide you with all the information you need to make an informed decision.
Here’s to your next professional website that hits the mark, thanks to AI!
Author: Brandon Lee
Brandon Lee is a content marketing expert who helps businesses master storytelling and create unique digital content. You can find him spending time with his beautiful wife and kids when he’s not writing or reading.
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