If you are new to the field of content marketing and search engine optimization, this is a great way to get your head around several concepts at once.
If you are a seasoned pro, then I think you are going to love this keyword and Content Optimization Tool by TextOptimizer.
As a digital marketer and conversion specialist, I spend all day using tools to make my word-centric job easier.
In my opinion, TextOptimizer does just that. It removes the clutter, reports on the state of my content, introduces me to new keyword opportunities, creates valuable keyword lists and assesses my content’s potential value to readers and search engines.
In short, this tool can fast track the kind of on-page search engine optimization that will boost your rankings in Google and Bing.
Does Optimizing Your Content Really Boost Ranking? Yes indeed, it really does.
Take a look at this rich snippet I have earned for this very article only 7 days after publishing. I have not sought any inbound links for it. All I have done is do the kind of on-page optimization recommended by TextOptimizer.
And this featured snippet….
Because I have optimized the content with the use of strategic keyword research and positioning – like this very sentence – the page enjoys a delicious rich snippet and ranks organically for several hundred good keywords related to earning money online.
So, let’s get to it. Here are the,
How to Use TextOptimizer to Improve Your Content
1. Choose a Search Engine
One of the things you will notice about this tool is how clean and simple it is. All the complexity is hidden behind a super-user-friendly keyword research interface.
The first step is to decide which search engine you want to optimize for. This will depend on factors like current ranking and, going deeper, the kind of audience you are targeting.
For example, according to Aborg.com, Bing users tend to be mostly located in the USA and
- More-so blue collar than white collar.
- typically 35+ in age.
- More likely to have children, based on their age.
Of course, your content should be optimized for all search engines, but, each service has it’s quirks and the algorithms are not the same.
TextOptimizer has gone the trouble of making some important distinctions in the way it reads and analyses search results in Google and Bing (so far) and you should take advantage of those distinctions.
Since I am already killing it in Bing, I am going to use Google in my example.
2. Add Your Search Terms
Once you have selected your search engine, go ahead and enter a key search term you are trying to rank for. In my example, I am focusing on web designs for small business, since our web design service is the one we are currently building up.
This is the point that a lot of webmasters and business owners get lost. You could punch in any number of very relevant keywords. Which ones do you choose?
One way forward is to begin by focusing only on one article or web page at a time and ensure that it is only focusing on one cluster of keywords, with the most important one in the title, meta tags and URL.
If this is new territory, I suggest you go to a resource that will teach you all about content hubs and how they can shape your content and keywords into a fantastic content strategy for your website.
If you are not sure what keywords are most important the good news is, TextOptimizer is about to show you many more related keywords you could be using to make your particular piece of content more powerful.
3. Choose the Text You Want to Optimize
At this step, you simply choose the source for your content audit. If you are in the draft stage of creating some content for a web page or article, you can simply copy and paste it in.
The TextOptimizer Tool will use the content you submit and work with the keyword or phrase you have entered in order to generate an audit report on your submitted test.
4. Add the Page You Want to Optimize
Since I already had a page I wanted to work on, I simply submitted the live URL. The tool works quickly and in no time you will have your content quality report.
Much like Google, the tool will pick up on all the content it can read on the page. However, it may not pick up on all your meta tags – so keep that in mind when reviewing your report. In my test, the image title tag was not picked up – but the alt tag was, which is great news.
So, be sure to include your keywords in the alt tags for images.
Either way, the list of keywords this tool will generate will help you sharpen the language and focus you use in your meta tags and alt image descriptions.
5. Retrieve Your Content Score
Once you run your report, you will be given a series of very cool insights.
Above you can see that my score for this page was pretty low. I spend ages analysing keywords for this page, but you can see how easily I got it wrong when compared to TextOptimizer’s analysis of actual Google results and my page.
This tool does not simply give an opinion on your page. It runs through Google’s search result for your query and analyses what Google is actually ranking. In this way, TextOptimizer is head and shoulders above many other tools on the market.
You don’t have to guess at keywords, this tool knows which one’s Google considers important by examining the pages that Google actually ranks.
Now, I could be dismayed by these results. 33%!! But I’m not. As we run through the report i am going to get everything I need to make my page worthy of a good ranking – and I am going to be able to do it fast!
6. Choose Your Level of Access
If this is your first time using TextOptimizer and you request to review the audit results, then you will next be presented with a signup screen.
You get a 7 day trial for free with recurring payments thereafter. Go ahead and sign up. If you are using Paypal you can go in later and cancel the subscription before your seven-day trial runs out.
However, I have a feeling you will want to keep using this tool once you see what it delivers.
7. Choose Your Keywords and Sentences
Collect Additional Keywords
Once you have signed up for the trial or paid for a subscription, you will be presented with a cloud of keywords.
Those in grey are present on your page and visible to the TextOptimizer Tool. Those in white are recommended keywords which are not yet present (keeping in mind what I said about image titles and other meta information which Google can and does read through the source file of your page).
Tick the heart symbol on a range of keywords you think you should be adding to your web page.
Choose the most relevant phrases, to begin with. You are going to incorporate these new keywords into your page and you want to ensure that the page or article continues to read naturally. So, avoid simply stuffing these words in without a purpose.
Sure, you want to impress Google, but you also want to please your users.
For now, just select the most promising keywords. You will want to read on a little further in your audit report before you go and make any changes
Create Newly Optimized Sentences
If you would like to build a larger vocabulary into your content and increase the number of relevant sentences here is what you do.
Select a keyword or phrase.
This will open up a dialogue box that provides additional relevant keywords. The TextOptimizer will then provide sentence suggestions which you can use in your content to increase the number of naturally occurring, and search optimized phrases.
These sentences can be added to your basket and copied straight into your content or modified for further optimization.
The sentence structuring tool is a great way to move past writer’s block and continue to generate meaningful paragraphs that Google will pick up and reward you for.
8. Review the Semantic Field Report
This section is brilliant. So, you thought you were writing to a particular niche but was does Google think you are saying?
This section shows what Google most likely thinks your page is about. In my test, I scored really well. All of the results in this section of the report showed that my page is clearly addressing its subject.
If you see variations outside your intent, you might want to take a look at your titles, sub-titles, H1, H2, H3 etc.
You must have a near perfect score here if you want to rank.
9. Review the Demographic Data
This section is also valuable for webmasters and content marketers.
As you can see, TextOptimizers analysis shows a discrepancy. I am trying to sell web design services, but their report shows my content is more educational than persuasive sales copy.
I am going to have to address this issue. What should I do? What should I change?
One of the things to consider is the text and placement of your calls to action. Keywords to think about in this example might the phrase, “Web Design Package”, or, “Purchase affordable web design services.”
If you come across this issue in your audit. Take a look at those words and sentences that call the user to a purchasing decision (of purchasing is your metric for conversion).
10. Review Your page Formatting
The last section in your report has to do with design, semantics, and the structure of your written content.
TextOptimizer gave me a thumbs up (which is just as well for me who writes for a living). The key metrics here are:
- Number and diversity of words
- Number of sentences
- Sentence length.
- Number and variety of active verbs
These metrics all point to content that Google believes is not only relevant but which is superior in quality. Gone are the days when you could write gibberish, stuff it with keywords and salt it with nonsense grammar.
Google is looking for authoritative content and your grasp of the language is the first key to content that convinces and converts.
11. Go Ahead and Make Your Changes
At this point, you should have everything you need to go in and start editing and optimizing your content. And, unlike this article, you have only spent a few minutes entering the information and reading the resulting report.
10 minutes, and you have everything you need to know to go and optimize your content.
I suggest you start at the top of your page and work down methodically. Edit alt image tags as you go.
- Check the H1, H2 and H3 titles and headings.
- Look for opportunities to make sentences clearer
- Add the keywords you chose
- Include a greater number of secondary, semantically relevant keywords and phrases
- Run it all through a spell check or language tool like Grammarly
Then it’s time to refresh your report.
12. Refresh the Report
This tool is mighty quick so you won’t have to wait long to see how you did. After only 5 minutes a moved the needle up by 20 points.
That is not a huge lift and so I will go again and continue until I reach the recommended 80% or more goal that the tool suggests.
The results in my test revealed that the biggest improvements need to come in formatting the language a little better and including a wider variety of related keywords. I also need to demonstrate that this page is a sales page and not just an information page.
TextOptimizer Tool Integration
One of the nicest thing about TextOptimizer is its integration. I am a WordPress user and this fits very neatly into WordPress via a plugin, allowing me to optimize my content as I go. When working on client sites I also have the Chrome Addon to guide me and so avoid missing some golden opportunities to make headway in Google’s search results.
The tool is ideal for content marketers and website owners. It can be used as an excellent tool for measuring and auditing client sites and for implementing a better content strategy where SEO is the goal.
Apart from that, it is going to help you become more efficient and more focused on creating content.