Every successful business has a branding strategy. The brand of a company is comprised of various visual elements which are reflective of its overall image.
The most common visual elements include the company’s colours, logo, name, special font, trademark, and slogan.
The language used in the company’s marketing content must be consistent with the persona that they want customers to remember. These are all the traditional methods of business branding which are still effective to this day.
The technological age has allowed company leaders to come up with even more business branding ideas or at least get inspiration for new ideas.
As a result, there are so many branding ideas for new businesses which involve both offline and online strategies. You need to learn these strategies and ideas if you want to quickly get your new brand off the ground.
Below are the top 7 trending branding ideas for your consideration.
1. Host an Event
Do not overlook the effectiveness of live events. They are not reserved for only big corporations and wealthy businesspeople.
New business owners can benefit immensely by hosting an event as part of their brand activation and which showcases their own products or services to potential stakeholders.
More importantly, it is a great way of introducing your brand image so that people will remember it when they leave the event. Hire a team of craftsman and artisans to help you design the visual elements, such as signs, props, pamphlets, and so on.
Once people visually identify with your brand, this is a trigger for them remembering your products in the future. It also helps you to sell your brand.
2. Email Marketing Campaign
An email marketing campaign is effective for any new business venture because it allows you to stay in contact with your leads and customers.
You can send them information regarding your services or products which they may be interested in.
Meanwhile, you can include your branded images along with your company’s logo and trademark too. These elements should be included in every email. Making your brand and product easily recognisable.
3. Interactive Content
You obviously want more people to engage with your new brand. The quickest way to make that happen is to offer interactive content on your blogs, articles, and websites. Interactive content would be things like games, quizzes, and contests which viewers can actively participate in.
Just be sure this content relates to your brand and their particular interests and desires. As they start to engage more, they will feel compelled to interact with your venture and share with friends.
4. Brand Merchandise
Sell merchandise with your brand logo, trademark, and other imagery on it. These could be items like stationery, bags, caps, bottles, t-shirts, pants, and so on. This is an older branding idea which is still utilized by all major companies.
Not only are people purchasing your merchandise, but they’re also going to be advertising your brand as they use them too. Free advertising always positive.
5. Social Media
Every business needs to get its new brand on social media. You can create this presence on Facebook, Twitter, and LinkedIn business profile. Mention your social media accounts on your website, business cards, and other advertisements.
As you gain more followers and connections, your brand may also gain additional word-of-mouth advertising on social media. It is a great way to get your brand noticed by a wider market.
6. Brand Packaging
Aside from basic merchandising, you can include your brand image on the packaging of the products you specialise in selling.
For instance, if you’re a computer company and you sell your own unique line of computers, then put your branding on the box and computer for people to see. If you are on the road, you might consider signage to brand your vehicle.
Never use generic packaging when selling physical goods because it would be a missed advertising opportunity for your brand.
7. Mobile Apps
A lot of new business owners forget about the power of mobile apps for branding purposes.
A mobile app can advertise your brand to a whole new market of people. It doesn’t matter what type of business you run either.
Your app could be a mere business card that is turned into a mobile interactive program where people learn about your company.
Maybe you could make an app game with your brand as the theme. Just have fun with it.