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Using SMS Marketing Tools for Small Businesses

Using SMS Marketing Tools for Small Businesses

Updated - August 7, 2021 By David Trounce Leave a Comment

We know that mobile messaging apps such as WhatsApp have, to a certain extent, adversely impacted the value and popularity of the humble Short Message System. However, nothing could come in the way of its unimpeded ubiquity.

As per https://www.forbes.com, three things are brought to bed at night: your spouse, your dog, and your mobile telephone. The mobile phone seems to have become your cutting-edge appendage, acting as an appropriate extension of who you are. SMS is utilized by almost 75% of the people in the United States.

Research and multiple studies have concluded that SMS marketing is one of the most effective and top-performing marketing platforms, with over 98 percent open rate and almost 36 percent CTR. When these stats are compared to email marketing, we could see the real difference.

Email marketing best price is as good as 25 percent. However, we understand that all sorts of businesses are connected via email marketing. This is not so in the case of SMS marketing, as most local companies tend to use SMS marketing more vigorously. 

Some large businesses shy away from implementing an effective SMS marketing strategy. They are not aware of the cutting-edge software tools that are pretty much available today. Each of these tools can automate your SMS marketing requirements.

If you are considering the integration of a robust SMS marketing plan with your overall digital marketing stratagem, there is plenty of good SMS marketing software.

Each one can be utilized for achieving phenomenal success.

Consider integrating a reliable digital tool such as Simpletexting.com. Simpletexting provides useful tools required for running seamless SMS marketing campaigns.

SMS Marketing Software

Pony Express HQ

Pony Express HQ seems to be new to the circuit and demonstrates a robust growth curve. Pony Express HQ has been cleverly designed for helping organizations to manage all aspects of their SMS marketing campaign effortlessly. Some of its salient features are the following:

Effective Group Texting: With its help, you could effectively go about creating and sending news, deals, updates, and event reminders to large groups of potential and existing customers effortlessly. 

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Two-Way Communication: This useful tool is not merely a push medium for exclusively sending information.

In this case, once a contact responds to your commercial SMS, you could consider pursuing a conversation with a connection on a one-to-one basis. We know that the versatile Pony Express HQ would be offering useful message templates and crucial features that provide the ability to incorporate multimedia elements.

Most SMS services restrict users to text-only messages. We know that Pony Express would let you go ahead and send MMS attachments too like emojis, picture messages, videos, etc. Moreover, pricing would use credits and could be started at an extremely reasonable rate of $7 for as many as 250 SMS credits. 

SlickText

SlickText boasts of a simple and easy-to-use interface that would be supporting all critical SMS marketing requirements including voting, polling, drip campaigns, and contests. Users also enjoy the advantage of personalization, Keyword management, and more.

You could go ahead and create countless customer groups and contacts, as there are no limitations. Generally, all inbound messages seem to be free while all outbound messages would have a cap that would keep varying as per the plan price.

SlickText service would be provided for free applicable to the initial 50 SMSs in a month. After that, the service would resume at $29/month.

JookSMS

You could leverage the efficiency and power of leading SMS marketing software such as JookSMS for seamlessly sending mass text alerts, promos, notifications, reminders, and more. With the help of JookSMS, you could in a matter of just a few minutes, consider setting up a campaign.

Enjoy the services of this fantastic platform free with only 250 Free Credits. You do not need any Credit Card or Contract for initiating the use of this competent SMS marketing software.

Hundreds and thousands of organizations are utilizing JookSMS for growing their business via the use of text messaging.

Hubbion

Hubbion is supposed to be a multi-channel marketing automation software or tool meant for medium and small businesses.

This automation tool allows users to effortlessly reach out to the subscribers present on their contact list via numerous platforms including SMS, email, MMS, voice, fax, and also, postcards.

Hubbion boasts of a cutting-edge automation system that facilitates users to effectively custom-tailor their outgoing response and the level of engagement depending on your incoming text messages. Moreover, the most significant advantage of using Hubbion is that it relatively easier on your pocket, and it may not necessitate monthly subscriptions.

Users could consider buying credits that would not be expiring, and it would cost somewhere between just 2 to 3 cents for sending a message,

Enger

Enger is supposed to be a pure-play cutting-edge SMS marketing tool that is great for businesses that are thinking of creating SMS marketing or contact lists. This tool would be effectively enabling enterprises to go ahead embedding seamlessly lead capture forms basically on their official websites.

They could consider scheduling all their future text messages to their targeted audience. Enger boasts of amazing features, including real-time analytics, easy unsubscribe, and web customization. Enger differs from Hubbion on two counts.

Enger is supposed to be a dedicated text marketing platform, and users would require subscribing to a specific monthly subscription fee of a minimum of $10 every month.

Mozeo

Mozeo is a top-rated SMS marketing tool that is readily available in the marketplace today.

Mozeo would be allowing all users to purchase credits for sending text messages. But you need to commit to buying a specific volume of messages for availing cheap rates. Mozeo is great at broadcasting messages.

Thanks to Mozeo, users could be effortlessly sending email messages, filtering mobile keywords for perfect automation and creating landing pages.

SMS marketing is a fabulous way of reminding consumers of critical appointments and important events and providing the highest levels of customer service.

SMS can reach customers directly on a device that is used every single day for many hours. Hence, your message would not be overlooked by them. You must choose one or more of the above-discussed SMS marketing tools or software for achieving phenomenal success for your business.

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David Trounce
David is a CRO and marketing consultant. He has a background in business management and also writes for Business.com, GrowMap and Born2Invest.
+61 0414 3555 22
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