Your website is the central business hub. It needs channels that will help direct potential customers to your content. As the owner, you have total control of what the site presents, from content creation to giving visitors an experience that will keep them coming back.
But you need to help people find you. That’s where social media links can play an essential part in your marketing strategy.
This article will discuss making your social media accounts integral to your business website.
How Website Social Media Integration Works
The importance of marketing your business on social media can never be stated enough.
Big-time companies have in-house teams working on marketing strategies, while some hire digital marketing companies like Smartly Done to help them cultivate social media exposure.
Why?
Social media channels are cost-effective platforms to spread the word about your business. Americans rank third overall with 302.5 million social media users in 2023. That shows why social media integration can help your business website take off.
Social media integration works like a loop by making your social media accounts accessible to your followers through the business website. At the same time, those who find your social media accounts first can find their way to your website.
Applying integration allows you to expand your reach in two ways, giving more power to your lead-generation efforts and boosting sales.
How To Link Your Social Media Accounts To Your Business Website
Different website builders allow social media integration. You can explore your preferred builder features and apply what you learn here. There are also other ways, tips, and strategies that you can use to connect your website and social media accounts.
Regardless of your route, here are some steps you can take.
Place Social Media Buttons On Your Website
Social media platforms are some of the best places to market your business. You can integrate them using the website builder feature to add social media buttons.
Website visitors only need to click on the social media logo button that they can find on the home page. It will take them to your social media accounts or community on the platform, where they may also have personal accounts.
You can add the button at the bottom or footer of the homepage, above the menu, and in other places your visitors can easily see. Make sure to add the appropriate widget first. Login to the website builder, install the social media plugin or drag the social media component to your workspace.
There are many ways to do it, depending on your platform. Some will allow you to edit the color or appearance, while others will let you use a button or icon instead. Using your mouse, you can drag and drop them in different orders and positions.
This feature will also allow you to place links to your social media accounts. Ensure the correct ones are placed in the corresponding social media logo or text indicating the platform’s name before publishing.
Use Social Media Plugins
Social media allows the use of various apps and plugins. You can use these to feature legitimate reviews on your website to provide genuine yet attractive website testimonials.
Social media can also offer more ways to embed positive social proof for your brand to attract followers. Some platforms enable websites to display relevant feed posts and mention usernames as reviews from satisfied customers. The feeds can even feature timelines to show when the post was created.
Other social media platforms have similar feed plugins allowing you to embed reviews on your website footer.
Include A Live Social Media Feed
Some website builders allow administrators to include a live social media feed on their websites. You can connect your accounts and feature actual content posted on your socials.
Good examples are social media displays during live events. For example, a fashion event has a screen displaying social media posts that use a hashtag related to the occasion.
You can use the same strategy on your website to feature social media posts using a social media feed aggregator that helps visitors engage with your social media content without leaving the website.
Social media aggregators collect or aggregate posts from various sources and showcase them in one feed. Using this tool, you can pull content from the multiple accounts you manage.
Some aggregators are designed as social media tools you can use for free or at a fee if you need more features.
Regardless of which one you pick, this tool allows your visitors to have the same experience on your social media accounts as when they do on your official website. When customers see your brand for the first time on a popular platform using a logo, colors, or brand voice, they can also recognize them on your business website.
Social media or hashtag aggregators present the same imagery, logos, and other creatives specific to your brand that customers can easily remember. It helps with brand awareness, drawing more people to consider what you offer and growing your customer base.
Use Follow And Share Buttons
Another way to give your website visitors access to your social media accounts is by including follow and share buttons.
When visitors click the Follow button, they automatically receive future updates on pages you manage. The button also displays the number of people who clicked on it. That gives you insight into your website’s performance and which platforms your followers prefer.
Meanwhile, the Share button allows your followers to spread the content they like from your website to their social media accounts. Putting these buttons on relevant pages ensures that interested followers can share your content with their own followers.
That way, your content can reach more people, especially once you gain traction on social media platforms. You can share your products, services, or content simultaneously.
When applying Share buttons, only do so on the content you think your followers are likelier to share. While their interests differ, they focus more on product pages, blogs, events, and exciting announcements. You can also use this feature in your videos.
Share buttons also have counters that tell you which type of content was shared more times than others. That will tell you which kind of content to create to get even more traction.
Share buttons also inform you where your followers are posting your content. It tells you which platforms carry your messaging better.
Create Shoppable Visual Content
E-commerce websites are digital storefronts with collections of product pages that shoppers can browse anytime.
But suppose you’re adding blog articles to your shopping website or are focused on non-e-commerce content. In that case, you can design an engaging shopping experience by creating a shoppable visual gallery curated from social media content.
Shoppable content allows website visitors to instantly become shoppers as they can directly add products to the cart without browsing through different pages. All you have to do is take content from your posts that feature products and add details by tagging them with a checkout link, price, and more.
You can use images and videos for such content; visitors can buy if they like what is on display.
It’s convenient for your visitors as it helps cut down the transaction journey. They can only browse from one product page to another once they decide to check out what they find.
This feature aims to combine the power of content with the ability to make a sale. You can create content around a household problem visitors can relate to and feature a cleaning product somewhere throughout the content you pulled from your account.
In this light, you should try repurposing content on products or services that need a visibility boost on your social media accounts. For example, you can create a video ad around a product and include a product you have on sale. Video ads get seen more and hold attention longer, which can raise your chances of making a sale.
Video Testimonials From Video-Sharing Networks
Speaking of video, your website always benefits from having more than one type of content.
Adding videos will make you realize they are more effective than mere text. Video content tends to be more compelling than simple words because human brains can process visuals 60,000 times faster than text. Ask yourself and others if you’d rather watch a short video than read a description.
Videos are also more entertaining, drawing more regular visitors to your website. That’s why you should include content from popular video-sharing platforms on your website. It will help boost sales and improve engagement.
Among the video types you can use, testimonials are the most persuasive. That’s because it is easier for people to engage with the content they view when it directly addresses their questions. They don’t have to process it longer in their heads and imagine how a product or service should work.
For example, you can share video testimonials from customers who booked your restaurant featuring celebrations at the venue. If the video has been shared on social media, you can also feature it on your business website. When visitors watch it, they are more likely to consider booking the place for an event or making reservations for a date. They can even use it as a reference whenever they want to use your space for an occasion.
You can use a plugin dedicated to posting video feeds. Some plugins are so easy to use that you don’t need detailed technical knowledge. Unless you’re tech-savvy, you can always start with beginner-friendly ones. With their help, you can post videos from your social media accounts in under five minutes. Try putting them on the homepage or at the bottom of the customer page.
Add Socials On The About Us Page
Customers will trust your brand if they can know more about the people behind it.
The About Us page is not only about the company. It can also contain a short introduction about you and your team. Include fun descriptions under individual photos alongside social media links.
The links or logos can redirect users to the social media accounts you want to feature. Some might also feel comfortable posting links leading to their professional profiles.
In this light, the page can help establish a relationship or connection between your customer base and the people behind the brand they love. They can also be reassured that they are dealing with a reputable company with transparent, reliable professionals.
Allow Sharing On Lead Magnet Thank You Pages
One of the many ways to market your brand and receive customer information easily is by providing a lead magnet.
It can be in the form of free digital content or access to a special promo in exchange for their names and email addresses. Your followers can sign up for newsletters on a form.
It’s a legitimate way to get leads. Once the customer buys or registers their information, they will be redirected to the Thank You page.
The Thank You page doesn’t have to be filled with content. It should only provide confirmation that they have performed the expected action at the minimum.
The Thank You page also allows you to ask customers or visitors to share the offer page on their accounts. You can include social media buttons underneath that can help you attract more registrants. The more people who register, the more leads you can make.
These are only some of the ways you can integrate social media into your website. You can encourage many visitors this way to connect to your existing followers and grow your overall customer base.
Leverage Social Media’s Potential
With practically all transactions going alone, you can take advantage of many opportunities for growth if you take all of these steps.
You should connect your social media accounts to your website. Add share and follow buttons, social media account links, plugins or apps, shoppable content, video testimonials, and live social feeds. That way, you get more engagement to your website by providing an added level of interaction.
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