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Social Media Marketing

003-social-mediaSocial Media is an integral part of business marketing online. Learn how marketers are using social media today.

Read what our expert social media authors have to say on the latest social media trends and develop your social media content marketing skills.


Tips for Creating Viral Content Across Platforms

Updated - January 9, 2025 By Gaurav Sharma Leave a Comment

Tips for Creating Viral Content Across Platforms

Creating content that goes viral is the dream of every marketer and content creator. Viral posts can expand your reach and establish your authority in your niche. That said, achieving content virality requires more than luck and relying on algorithms. It demands a strategic approach and a deep understanding of your audience. Today’s digital age […]

Filed Under: Social Media Marketing

How Your Business Can Generate Traffic from Social Media

Updated - December 26, 2024 By Julie Weishaar Leave a Comment

How Your Business Can Generate Traffic from Social Media

Websites live and die by the amount of traffic they get. Until recently, SEO seemed the only way a business could get traffic, and the SEO company that could get a front-page listing for a highly competitive term could write its paycheck. Until now. We are now in the social media era, and traffic can […]

Filed Under: Social Media Marketing

How to Use Psychology to Increase Engagement on Social Media

Updated - October 3, 2024 By Julie Weishaar Leave a Comment

How to Use Psychology to Increase Engagement on Social Media

Engagement metrics are typically a determining factor of a campaign’s success. Since measuring the return on investment in a marketing campaign is difficult, marketers use engagement as a key performance indicator to gauge how well potential customers receive their campaigns. Fortunately, a good grasp of psychology can help improve engagement on social media. You can […]

Filed Under: Social Media Marketing

3 Proven Tips for Creating Social Media Videos for Your Brand in 2024

Updated - November 6, 2024 By Gaurav Sharma Leave a Comment

3 Proven Tips for Creating Social Media Videos for Your Brand in 2024

Creating engaging and impactful videos and social media videos for your brand is crucial for staying relevant and gaining a competitive advantage. In this post, I’ll discuss three proven tips for creating social media videos for your brand and how to craft compelling brand videos that resonate with your target audience and drive engagement. 1. […]

Filed Under: Social Media Marketing

5 Tactics for Your Next Social Media Lead Generation Campaign

Updated - February 9, 2024 By Gaurav Sharma Leave a Comment

5 Tactics for Your Next Social Media Lead Generation Campaign

Your business needs those leads to increase sales. If you’re looking for practical lead-generation strategies, this article on social media lead-generation tactics is for you. Billions of individuals spend hours on social media every day, making social media an excellent place to generate leads. After viewing your social media content, people may become interested in […]

Filed Under: Social Media Marketing

The 12 Best Free Social Media Management Tools For Any Business

Updated - January 23, 2024 By David Trounce Leave a Comment

The 12 Best Free Social Media Management Tools For Any Business

You know -almost two decades ago, there was a huge distinction in how different-sized businesses ran their commercial strategy. Millennials can easily relate to this phase. In those days, small businesses focused on different strategies compared to larger firms. Fast-forward to today – we live on the terms set by Gen Z. What do we […]

Filed Under: Social Media Marketing

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