You know -almost two decades ago, there was a huge distinction in how different-sized businesses ran their commercial strategy.
Millennials can easily relate to this phase. In those days, small businesses focused on different strategies compared to larger firms.
Fast-forward to today – we live on the terms set by Gen Z. What do we mean? Traditional tools and means will no longer be good enough to cater to this mass target audience. Today, social media presence is imperative for all-sized businesses.
Moreover, there are numerous social media platforms where businesses can look to expand their reach and enhance business.
Managing all these platforms could become daunting or require an army of the workforce if helpful tools were unavailable.
For those of you who immediately thought of the cost-implication of using these tools, let me ease up your concerns.
In this blog, we focus on the best free social media management tools for businesses of all sizes. Are you happy? Let’s dive in!
Best Free Social Media Tools for Businesses of All Sizes
We have hand-picked these free social media tools to ensure that they are suited for every business size, and you get them for free.
#1. Buffer
This intuitive platform simplifies post-scheduling across major platforms and is free (or premium if you want more features). Buffer will allow you to plan your week (or month!) and ensure consistent content flow.
Buffer’s free plan lets you manage three accounts and schedule up to 10 posts per profile. It’s perfect for burning your social media fire with zero spending.
Moreover, Buffer integrates with various tools to enhance your social media management experience, including an email verification tool. This additional feature makes Buffer a more comprehensive tool for managing and optimising your social media strategy.
#2. Hootsuite
A free Hootsuite account grants you access to three social media profiles and scheduling for up to 30 posts. Check out their premium option to manage more profiles with more posts.
Hootsuite’s free intuitive streams and columns let you monitor conversations, engage with followers, and schedule posts in bulk.
Additionally, integration with tools like Salesforce forms enhances functionality, allowing you to seamlessly collect and manage data from your social media audiences.
This makes Hootsuite an even more powerful tool for teams juggling multiple accounts. It streamlines gathering insights and engaging with followers across various platforms.
#3. MeetEdgar
This clever tool automates your social media recycling. It takes high-quality content and resurfaces it optimally to keep your audience engaged without the constant content creation grind.
MeetEdgar’s free plan lets you schedule one social profile and recycle five posts, which is ideal for testing the waters of content marketing tools.
MeetEdgar offers features that can be integrated with your email marketing campaigns. By utilising the content recycling capabilities of MeetEdgar, you can ensure that your most effective and engaging content is circulated on social media and incorporated into your email marketing strategy.
#4. Canva
Unleash your inner graphic designer with Canva’s intuitive interface and a vast library of templates, images, and fonts.
Create stunning visual content like social media graphics, infographics, virtual headshots, and video clips without design expertise. Canva’s free plan offers ample tools and assets to get you started.
Canva extends its design capabilities to include creating attractive and practical landing pages. With this feature, you can seamlessly design landing pages that align with your brand’s aesthetic, ensuring a cohesive and engaging online presence.
#5. Piktochart and Infogram
Transform complex data into eye-catching infographics with Piktochart and Infogram. Their free plans offer a range of templates and design elements to make your data sing, boosting engagement and understanding among your audience.
Moreover, these tools can be effectively integrated with CRM (Customer Relationship Management) systems, allowing you to leverage customer data to create personalised and impactful infographics.
Connecting with your CRM, Piktochart, and Infogram can pull critical metrics and insights directly from customer interactions and sales data.
This integration enables you to craft visually appealing and data-driven graphics that can be used in reports, presentations, or marketing tools, providing a more engaging way to communicate with stakeholders and customers based on real-time CRM data.
#6. Agorapulse
This social media listening platform helps you track brand mentions, respond to comments and messages, and monitor competitor activity – all for free with one social profile.
Agorapulse empowers you to stay on top of conversations and nurture positive relationships with your audience on various social media platforms.
In addition to these features, Agorapulse integrates with various video conferencing platforms, enhancing its functionality for digital engagement.
This integration lets you directly connect with your audience through live video interactions, facilitating more personal and impactful communication.
#7. Mention
Like Agorapulse, Mention keeps you in the loop of online conversations about your brand across social media platforms, news sites, and even blogs.
Mention’s free plan allows you to track mentions for one brand keyword and receive 25 monthly alerts – perfect for keeping your finger on the pulse of the online world.
Additionally, Mention integrates with various business tools, including invoice generators. This integration can be particularly useful for freelancers, small business owners, and marketing professionals who need to generate invoices based on social media management or monitoring services.
#8. Brand24
This free social media monitoring tool lets you track brand mentions across the web, analyse sentiment, and identify influencers. With one brand keyword and 100 monthly mentions, Brand24 is a great way to gain valuable insights into your online brand identity and social media platforms.
Additionally, Brand24’s capabilities extend to integration with various hiring software. This integration is especially beneficial for HR and recruitment teams, allowing them to leverage social media insights for employer branding and talent acquisition.
#9. TweetDeck
This free tool from Twitter lets you manage multiple accounts, schedule tweets, and monitor conversations in real-time. Its intuitive interface and customisable columns make it ideal for social media managers and community builders who must stay on top of the Twitterverse.
Furthermore, it’s an excellent resource for business coaching professionals who aim to leverage Twitter for brand building and client engagement.
Coaches can utilise this tool to schedule motivational tweets, share success stories, interact with clients or potential clients, and enhance their social media presence and credibility.
#10. Tailwind
For Pinterest and Instagram power users, Tailwind is a game-changer. Schedule pins and posts, track engagement metrics, and discover relevant hashtags within its free plan. Tailwind helps you optimise your visual content strategy and reach a broader audience on these image-centric platforms.
Tailwind’s features extend to include robust SEO tools tailored explicitly for Pinterest and Instagram. These tools assist in optimising your posts for search, increasing the visibility of your content on these platforms.
#11. Mentionlytics
Mentionlytics is an AI-powered social listening tool that helps you optimise your
online marketing strategy. With features like real-time alerts and sentiment analysis, you can
stop worrying about reputation management.
Mentionlytics offers personalised insights through its Social Intelligence Advisor (SIA),
automated reporting, influencer identification, social media publishing and competitive
Benchmarking. It’s a valuable solution for professionals, small agencies, and large companies as it offers many team collaboration features, like task assignments and mention labels.
#12. WooCommerce Bookings and Appointments
The WooCommerce Bookings & Appointments plugin by PluginHive – is a comprehensive and affordable tool that seamlessly integrates with your WooCommerce website. This powerful plugin transforms your Time, Products, or Services into easily bookable resources, providing service providers and businesses with a convenient and efficient booking solution.
With its affordable pricing of $99 for a single license, the WooCommerce Bookings & Appointments plugin stands out as one of the most cost-effective booking solutions available. It offers essential features for managing online bookings, compatibility with WPML for multilingual websites, integration with Google Calendar, and a range of free add-ons to enhance its extensive feature set.
For a convenient and reliable booking solution, try the WooCommerce Bookings & Appointments plugin. It provides all the necessary tools to streamline booking processes and enhance customer experience.
Final Thoughts
Remember, social media success is a marathon, not a sprint. Be patient, experiment, and continuously refine your strategy based on data and audience feedback. With the right tools and dedication, you can build a thriving online community and achieve your social media goals.
By incorporating these tools and tips into your social media strategy, you’ll be well on your way to conquering the online jungle and establishing a lasting connection with your audience. So, keep exploring, keep engaging, and keep conquering!
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