Do you know who your ideal customer is? If you do not, how can you understand their needs and how your products or services can benefit them? People buy from companies that offer solutions to problems, with ways to make their life easier or hit an emotional need. Your Ideal Customer is Your Buyer Persona […]
Customer Focus
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7 Marketing Strategies to Boost Business at a New Winery
Keeping up with the growing wine business is not as easy as it might look. As the industry changes, consumers change as well. To remain competitive in this classic industry, businesses must develop marketing strategies that are up to date with trends in the market. New to the wine industry? Here are some marketing strategies […]
How Technology is Empowering 21st Century Consumers
Today’s consumer is an entirely different breed compared to the consumers of yesteryear. With technology at their fingertips, customers expect brands to not only meet their needs but to anticipate them. The advancement of technology is mainly responsible for this age of empowered consumers. To optimise the conversion of your potential consumers, we’re breaking down […]
Use Reviews to Boost Your Brand in Micro-eCommerce
If you’ve taken the initiative to launch a micro-e-commerce site, it’s because you believe in what you’re offering. You know that it’s high-quality and worth the asking price. Shouldn’t that be enough for your prospective customers? Can’t they trust you on it? Well… no, they can’t. They don’t know you, and they certainly have no […]
How to Create an Exceptional Omnichannel Retail Experience
Did you know retailers who offer multiple channels for placing an order are more successful than those who do not? Employing an omnichannel strategy can ensure higher success in the long run. If you’re ready to put your business idea in to practise, or you want to experience favourable outcomes with an existing eCommerce venture, […]
3 Content Marketing Strategies that Build Trust
You are asking your website visitor to hand over money. On what grounds? In e-commerce, trust is the key to any effective long-term content marketing strategy. People need to believe that you are a legitimate business. They need to know that you are able to solve customer or client problems and that you will handle […]
