The email marketing space is getting more competitive with each passing day. The email marketing is going dead debate is already a closed chapter, and several businesses are looking forward to improving their email marketing game. An average person receives 121 emails daily. Cutting through the clutter requires companies to come up with something unique and […]
Learn the best industry secrets on effective customer service from our team of expert customer experience authors.
Find out what trends are driving consumer behaviour and develop your UX skills in customer-driven and inbound marketing.
The online business ambience is highly dynamic and competitive today! Every day multiple companies are foraying into the online business domain. Hence, business promotion and brand awareness activities are essential. Social media is a crucial tool to allow more customers and online users to know about your business. But before you make the most of […]
Stand out from the crowd and make noise by creating quizzes that engage your audience—and get you a load of leads too. Hello! Hellooooo?! Hey you! Trying to get someone’s attention? Brands are increasingly using interactive content like quizzes, competitions, and giveaways to grow their audiences, reach, and retain customers. And, of course, to convert […]
Today’s consumer is an entirely different breed compared to the consumers of yesteryear. With technology at their fingertips, customers expect brands to not only meet their needs but to anticipate them. The advancement of technology is mainly responsible for this age of empowered consumers. To optimise the conversion of your potential consumers, we’re breaking down […]
Before the use of Salesforce, companies usually use the CRM or customer relationship management provided by the companies own server, and this took a toll on both the companies and the net worth. The time and cost of having their CRM cost the companies millions of dollars, and at times, it took months and years […]
Do you know who your ideal customer is? If you do not, how can you understand their needs and how your products or services can benefit them? People buy from companies that offer solutions to problems, with ways to make their life easier or hit an emotional need. Your Ideal Customer is Your Buyer Persona […]