5 Tactics for Your Next Social Media Lead Generation Campaign

Your business needs those leads to increase sales. If you’re looking for practical lead-generation strategies, this article on social media lead-generation tactics is for you.

Billions of individuals spend hours on social media every day, making social media an excellent place to generate leads.

After viewing your social media content, people may become interested in your products or services. These individuals are potential customers.

Potential customers become leads when they provide their contact details. You can use their contact details for sales & marketing communications.

I’ll guide you through 5 social media lead-generation tactics in this article. 

Let’s begin!

Top 5 Social Media Lead Generation Tactics

Here are five social media lead-generation tactics I have used and found effective in getting great results.

1. Use Lead-Generation Ads 

Lead-generation ads are first on my list of social media lead-generation tactics.

Social media ad-viewers can share their details with you through forms embedded in these ads. 

After clicking on your ad, users get prompts to fill in contact information, such as phone numbers, emails, etc. 

In most cases, the forms come pre-filled with the required information. This information comes from their profiles; they only need to click to confirm the information is correct. After confirmation, the ad poster receives the user’s data.

LinkedIn lead-generation ads are an excellent example. LinkedIn is a platform for connecting professionals and businesses with their target audiences. 

Check out how Gong collects information/leads using LinkedIn lead-generation ads.

Image via LinkedIn

2. Use Brand Ambassador Marketing

When businesses turn influential figures into brand advocates, it’s called brand ambassador marketing, which is another excellent lead-generation tactic. 

Brand ambassadors use their social influence to promote their products or services.

A brand ambassador acts as the human face and voice for your brand. They help you connect with your audience on a personal level.

Reaching your audience through someone personifying your brand’s qualities and values helps build trust. Moreover, social media users are more likely to engage with content from a popular face.

For instance, imagine you wanted to sell online courses related to writing bestsellers. Partnering with J.K. Rowling or Stephen King for your masterclass would net more interest than doing so with an unknown author. 

Brand ambassador marketing is one of my top social media lead-generation tactics. Check out the partnership between Nike and Michael Jordan.

Image via Instagram

Jordan asks his audience to click a link to get notifications when this Air Jordan brand drops. Contact details provided via this link are valuable leads.

3. Use User-Generated Content 

User-generated content (UGC) is created by your customers or social media followers. This content includes photos, videos, testimonials, or reviews.

Using UGC in social media marketing helps build trust with your audience, as they’re more likely to believe in a happy customer over your branded promotions.

UGC’s use stands out from other social media lead-generation tactics in its originality and diversity. Users sharing their experiences from different angles conveys a relatable tone.

The engagement from such relatable and personalised content is suitable for lead generation.

Check out this user review of a GoPro camera. A potential customer would trust this more than your branded posts boasting of the product’s numerous benefits.

Image via X

How does it help generate leads?

Well, prospects are likely to check out your products or services after reading a positive review from a happy customer.

But if you want to use UGC, you can repost such reviews on your social media accounts. 

You could embed an Instagram reel on your website if the review is in video format. Don’t forget to include a link to the respective products.

4. Use Video Marketing

Video marketing refers to the use of video content to promote a brand. You can use video content to build trust in your brand and show prospects how your products can be helpful to them. 

Videos offer a fantastic means of storytelling. Relatable stories are good for building personal connections and gaining your audience’s trust.

That’s why video marketing is one of the best social media lead-generation tactics. It provides an easy way to inform and engage your audience. As detailed in this post by Attrock, you can use several types of video content for lead generation.

Let’s discuss two of the most important ones here.

• Explainer Videos: This breaks down complex concepts into easy-to-understand pieces. They are great for introducing new products or explaining how a service works.

It is an excellent way to turn curious viewers into valuable leads. Be sure to include clear calls to action (CTAs). Use them to direct viewers to visit your website, download an app, or sign up for a trial.

Check out this explainer video by PayPal. The CTAs are in the form of links to other valuable videos to encourage viewers to consume more content from the brand. There’s also a link to its website.

Image via YouTube

• Testimonial Videos: When potential leads see customers talk about their positive experiences, it conveys authenticity and builds trust. And, using strategically placed CTAs, you can direct viewers to the next steps.

PayPal, for example, shared this video where the users discuss ways they use and benefit from it. In the description, you will find CTAs to drive various user actions, such as visiting the website and signing up.

Image via YouTube

5. Social Listening

Social listening means tracking conversations about your brand or industry on social media.

Keeping an eye on social media conversations lets you get helpful market insights about your audience. This is also great for lead generation.

You can keep tabs on your competitors and monitor what people are saying about your competitors to find lead-generation opportunities.

For example, a bad review from a competitor’s customer is a lead opportunity for you. You approach this customer and present your business as a better alternative. 

Naturally, this works best if you can get verified emails from platforms such as LinkedIn to work with. 

Review comments from dissatisfied Access Bank customers about a service disruption. Other financial services providers may leverage this to present themselves as viable alternatives.

Image via Instagram

You should also use relevant social media metrics to track the success of your social media lead-generation strategy. Monitor your performance regularly and optimise your strategy to keep getting better results.

Final Thoughts

Use these social media lead-generation tactics to generate high-quality leads for your business and, hopefully, drive more conversions. These will also help you grow your social media audience base.

Mix these or try each to see which works best for your business.

Do you have any further questions about using these social media lead-generation tactics? Leave a comment.