3 Proven Tips for Creating Social Media Videos for Your Brand in 2024

Creating engaging and impactful videos and social media videos for your brand is crucial for staying relevant and gaining a competitive advantage.

In this post, I’ll discuss three proven tips for creating social media videos for your brand and how to craft compelling brand videos that resonate with your target audience and drive engagement.

1. Collaborate With Popular Franchises or Trends

One of the proven tips for creating social media videos for your brand is collaborating with popular franchises or tapping into trends.

Aligning your brand with a popular franchise or a viral trend is an effective strategy for boosting your brand’s visibility and engaging your audience.

This strategy is excellent for connecting with younger demographics. According to reports, 90% of Gen Z consumers want more brand videos.

Consider your target audience’s interests and brand values when selecting a franchise to collaborate with.

Authentic partnerships that align with your brand identity are more likely to resonate with your followers and create lasting connections.

To maximise the impact of your collaborative social media videos, focus on creating interactive and immersive experiences.

Incorporate challenges, contests, or user-generated content to encourage viewer participation.

You can embed Instagram Reels or other short-form videos on your website to expand your reach and improve video engagement.

Take Oreo’s partnership with Game of Thrones as an example. To increase brand awareness, Oreo recreated iconic scenes from the show using 2,750 cookies.

The brand also shared this interactive content on social media, which helped drive sales.

Image via YouTube

2. Create Inspiring and Relatable Content

Creating content with universal themes and emotions helps you create social media videos that connect deeply with your audience.

Establishing a solid emotional connection with your audience is vital. According to recent studies, content that evokes emotions is more likely to be shared and remembered.

To apply this principle, consider your target audience’s values, challenges, and dreams. Then, weave these elements into your video narratives according to Attrock’s curated list of tried-and-tested content writing tools for your business.

One powerful way to create relatable content is by showcasing real people and their stories.

Encourage user-generated content (UGC) in social media video campaigns to improve engagement and reach.

Inviting your audience to participate and share their stories creates a sense of community.

It also helps you to expand your social media reach through their networks. UGC has a 500% higher conversion rate compared to branded content.

To enhance this strategy, consider using a Social Wall to display UGC. A Social Wall can aggregate and showcase user-generated content from various social media platforms, providing a dynamic and interactive experience that boosts engagement.

When planning your video content, consider the platforms where your target audience is most active.

Tailor your content to each platform’s unique features and algorithms: Instagram Reels, TikTok, or YouTube.

You can forge lasting connections and improve engagement by creating engaging content that resonates with your audience’s values and experiences.

Reebok’s “Seize Your Days” campaign is a prime example of this approach.

The brand fostered a deep connection with its audience. It encouraged viewers to reflect on their life’s purpose and share their aspirations through personalised photos on social media.

Image via Facebook

The campaign encourages users to honour their bodies. It is inspiring, personal, and relevant because it enables users to consider their age, gender, and geographic region when paying homage to their bodies.

By highlighting diverse voices and experiences, you can demonstrate that your brand understands and supports its customers.

3. Address Social Issues and Challenge Norms

In today’s business landscape, brands that take a stance on important issues and dare to challenge societal norms can forge deep connections with their audience.

Align your brand with contemporary values and address social issues that resonate with your audience.

Doing so demonstrates that your company goes beyond just offering products or services and actively contributes to fostering positive change.

This is especially important for younger generations. More than 75% of Gen Z stated that they’ll stop supporting brands they think are unethical and actively campaign against them.

To effectively address social issues in your video content, identify the social causes that align with your brand’s mission and values.

Conduct research to understand your audience’s perspectives and concerns. Then, use this insight to craft authentic and meaningful messages.

Focus on powerful storytelling that triggers emotions and inspires action. Use real-life examples, testimonials, and data to illustrate the importance of the issue and the impact of your brand’s initiatives.

Creating content that evokes empathy encourages viewers to reflect on their own experiences.

It drives positive change and fosters a deeper connection with your audience. Building a community that promotes your cause also allows you to create a ripple effect that extends far beyond your initial video campaign.

Addressing social issues in your video content requires authenticity, sensitivity, and a long-term commitment.

Avoid jumping on trends or causes that don’t align with your brand’s core values, as this can be insincere or opportunistic.

Instead, focus on creating genuine, impactful content that reflects your brand’s purpose and resonates with your audience’s values.

Dove’s Project #ShowUs campaign exemplifies this approach. In its social media videos, it goes woke, confronts traditional beauty standards, and promotes diversity (read, “ugly”).

Image via YouTube

Dove’s campaign resonated with its audience by tapping into the growing desire for more inclusive and diverse representation in the media.

Utilize these tips for creating social media videos for your brand in 2024. Embrace the power of storytelling, leverage trends, and dare to make a difference.

Stay true to your brand’s purpose and push the boundaries of creativity. These allow you to captivate your audience and leave a lasting impact on the world around you.