Video content is probably the best way to grow a social media presence – if you use it right, at least.
Everybody tells you that creating good quality and compelling videos for your favorite social media network is a piece of cake.
Still, no one ever tells you exactly how you can achieve your social video branding campaign goals… until now.
From creating whiteboard animation videos to targeting the right audience, we’ll break down every crucial tip for developing an effective social video branding campaign and getting more engagement on your social platform of choice.
Let us get started, shall we?
Targeting the Right Audience Is Crucial
When developing an effective social video branding campaign, choosing the proper video orientation and targeting the right audience is crucial.
So, the first thing you should do is determine who you will be talking to and what you want to tell them.
Before producing your first social video, ask yourself why your content is valuable and how it would make your audience’s lives better. The answer will help you create a video with a clear and cohesive message.
Choose the Best Type of Video for Each Social Media Platform
Every social media network has a kind of video content that engages better with its specific audience.
When it comes to YouTube, for example, it is well known that vlog videos are one of the best options.
They help to build a loyal audience that will always be happy to hear some new updates from the publisher’s life (or Youtuber, as everybody calls them).
TikTok’s audience, on the other hand, tends to favor those videos that follow a social media challenge or that are based on trending hashtags.
Regarding Instagram, short how-to videos (no more than 30 seconds long) do great on the platform. So, DIYs may be a perfect fit if you are looking to make some videos for this social media app.
Keep It Short, Clear, and Concise
Given the increased use of mobile phones these days, Internet users can even watch an entire video when waiting in line to do their errands.
But they do not tend to watch very long videos. This is one of the reasons why keeping your videos short will help you attract a larger audience.
Moreover, it is well known that the first 15 seconds of a video are crucial, as that is how long it takes a person to decide whether they want to keep on watching the piece or just skip it.
So, making sure that you get right to the point from the beginning could be a great way to start.
Keeping your videos short and to the point will help you attract more public views and increase your social media engagement.
The more people watch your video, the more likely they will like, leave a comment on, or even share your post.
The More Visual, the Better
It is well known that creating visually stimulating pieces is essential in social media, as its users tend to feel more attracted to this kind of content.
Including spoken, written, and visual information is crucial for your campaign, as it reinforces the message you want to tell.
It could even help you reach out to people with hearing impairments and those who watch videos with the sound off.
More specifically, when it comes to social video branding campaigns, 2D animations, motion graphics, and whiteboard animated videos tend to be pretty effective.
They are a simple (and very visually stimulating) way of making your point clear while still entertaining the audience. The best part? People love them.
Use Native Videos
Last but not least, using native video content is the best way to start your branding campaign. “What do you mean by native video content?” you may be wondering… Do not worry; I will break it down for you next!
According to the social media context, the native video refers to any video created or uploaded directly to a social network.
So, if you uploaded a video directly to Facebook, for example, and it showed on the feed, it would count as native video.
To make it clearer, some videos are shared via Facebook but using a link from YouTube, for example.
If you had to leave Facebook to watch the content, then we would be talking about an embedded video, not a native one.
“So why is using native videos so important?” you might still be wondering. Uploading native videos is crucial, as social media algorithms favour that kind of content over embedded links.
If your video appears more on the feed, then it will more likely reach a bigger audience, which is precisely what we want.
Last but not least, if you want to create a connection with your audience, going native with your content is the best option.
This is because not having links in between will make it easier for viewers to engage with your content. Likes, comments, and shares will always be welcomed.
So now you know that developing an effective social video branding campaign is easier than you thought, don’t you?
Getting ready to create a video content strategy for Instagram, Facebook, or whatever social media you have in mind is a great first start.
If you use these tips in the right way to create your first social video branding strategy, you will likely achieve all your campaign goals in a blink of an eye. So, we hope you get straight to work as soon as you finish reading this article.