Let’s face it: attracting new customers is difficult, especially if you’re a small business competing with industry giants. The good news is a lead magnet funnel can become a turning point for your efforts to capture and convert new audiences. This strategy will help boost brand awareness, build brand trust, and incentivize potential customers to engage […]
7 Ways to Benefit from UGC in Social Media Marketing & Beyond
The iconic phrase “content is king” is more relevant than ever. And when it comes to modern digital marketing, the saying can be even more specific: user-generated content is king. UGC is a fantastic marketing tool for both B2B and B2C companies. Sourcing it may cost you next to nothing, but it can become a […]
