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Customer Focus

002-customer-focusLearn the best industry secrets on effective customer service from our team of expert customer experience authors.

Find out what trends are driving consumer behaviour and develop your UX skills in customer-driven and inbound marketing.


How to Optimize Enterprise Search with AI

Updated - July 26, 2024 By Julie Weishaar Leave a Comment

how to optimize enterprise search

The CTO sighed with relief as the search engine finally instantly delivered relevant results. For months, the team struggled to optimize enterprise search with AI to improve efficiency. Their persistence paid off, showcasing how artificial intelligence can revolutionize search functionality and enhance accuracy and productivity across vast databases. 1. What is Enterprise Search? Enterprise search […]

Filed Under: Customer Focus

B2B Lead Generation: 18 Strategies to Generate More Leads Efficiently

Updated - November 30, 2024 By David Trounce Leave a Comment

B2B Lead Generation: 18 Strategies to Generate More Leads Efficiently

Are you tired of outdated lead-generation tactics that no longer deliver results? In today’s fiercely competitive B2B landscape, the game has changed significantly. The secret to thriving is not just in generating more leads but in generating smarter, more efficient leads. How do modern technologies transform mere numbers into meaningful business opportunities? Why can some […]

Filed Under: Customer Focus

10 Ways to Use Customer Testimonials

Updated - April 25, 2024 By David Trounce Leave a Comment

10 Ways to Use Customer Testimonials

Nothing beats glowing words from happy customers. After all, what’s more persuasive to prospects: talking about how great your products or services are or having a customer sing your praises in his or her own words? Definitely the latter. But the question is, are you leveraging these testimonials how you should? You’d be surprised by […]

Filed Under: Customer Focus

Don’t Text and Neglect: How SMS APIs Boost Customer Engagement

Updated - April 16, 2024 By David Trounce Leave a Comment

Imagine a tool so effective that it can quickly and precisely enhance your customer engagement strategies. Are you curious to discover how these APIs can transform your business interactions and elevate your customer relationships to new heights? Stay tuned to explore the world of SMS APIs and unlock their potential to boost your engagement efforts. […]

Filed Under: Customer Focus

Personalisation Strategies for Improved Customer Experience

Updated - August 7, 2024 By David Trounce Leave a Comment

In a time when screens are full, standing out requires more than an excellent phrase or a fancy ad. It needs a deeper connection that meets each person’s needs, wants, and likes. Personalisation is the next big thing. It’s not just about being seen or heard but about feeling. The personal touch makes clients feel […]

Filed Under: Customer Focus

Integrating Augmented Reality in Web Design: A New Frontier for User Experience

Updated - December 28, 2023 By David Trounce Leave a Comment

How AR Transforms Web Design and Enhances UX

With the the ultimate importance of a robust online presence, top-notch web design is vital for any business.  It can make a huge difference in user engagement, brand reputation, marketing success, and competitiveness, mainly relying on the digital user experience.  This is where Augmented Reality (AR) comes into play, making a huge difference in crafting […]

Filed Under: Customer Focus

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