At a time when smart devices and voice assistant tools like Alexa, Siri, and Google Home are all too common, voice search is a trend that’s going to be deeply entrenched in our lives. In fact, its popularity is at an all-time high right now, with more than 142 million active users, only in the […]
Digital Marketing Trends
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Our digital marketing authors are experts in the field of search and content marketing and will help you develop your own online marketing skills for your agency or business.
6 Ways Data & Analytics Can Transform Your Digital Marketing Campaign
In today’s digital world, when every click, browse, and purchase leaves a trail, using the power of data and analytics is no longer an option but more like a must for marketers. As organisations compete to be ahead in digital marketing, understanding how to exploit data successfully can be critical to their success. In this […]
How Private Blog Networks Can Help Your SEO
Do you need help to boost your website’s visibility in search engine results? With countless websites vying for the top spot on Google, it can feel like an uphill battle. But what if there was a strategy that could give you an edge? Imagine having a group of interconnected blogs working together to enhance your […]
The Art of Email Tracking: Boosting Engagement and Analyzing Results
You’ve likely experienced the uncertainty of sending an email into the void, wondering if it will ever garner a response. It’s akin to casting a bottle into the ocean, hoping for a reply that may never come. However, email tracking can replace that sense of aimlessness with a strategic map of when and how your […]
How to Build a Content Marketing Funnel Optimized For Conversions in 2024
You have a beautiful website with great UX design and a blog containing carefully researched keywords. The traffic comes pouring in, and conversions are bananas. You get promoted, make a million dollars, and retire early. Or… Only a small percentage of your overall traffic is converting, and you can’t figure out why. The experience of […]
How to Create the Perfect ROI Strategy for Email Marketing in 3 Simple Steps
Working out how effective your email marketing campaigns are can be tricky, but it’s so important to see if they’re working well. You need to know if they are bringing in money! To do this, you can use something called ROI (return on investment). This is going to help you work out if your email […]
