There has been much debate on paid advertising versus organic traffic in recent years. Typically, marketers are deeply polarized between the two, being staunchly in favour of one, and being highly critical of the other. However, the truth is that each of these approaches has benefits and disadvantages. Each approach is valuable in certain situation. […]
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Top Tech Tools You’ll Need To Start a Business
Starting a business can be a mixture of excitement and a bit of anxiety, but not trying to give it a shot, especially if you think you have a golden idea, will haunt you in the coming years. An important thing about it is to do your research thoroughly. Although, doing it once and repeating […]
3 Reasons for Local Business to Invest in SEO
Are you running an online business? Wish to draw the attention of the target audience? Whatever might be your business goals, investing in SEO is a major concern in the modern era. Whether you are running a small-scale or large-scale business, local SEO plays a vital role in increasing the overall web traffic along with […]
5 Ways to Improve Your Landing Pages for Conversions
You’ve invested lots of precious time and money in designing, developing, and launching landing pages for your products or services. You’ve launched your marketing campaigns and poured money into advertisements, but you’re met with a disappointing revelation. Not enough people are converting on your landing page. It’s a problem that countless marketers and business owners […]
How to Adapt Your Marketing to Google Algorithm Updates
Whenever Google algorithm updates happen, it becomes a nightmarish experience for some and a close shave for others. Only a handful of websites manage to get around them, and since these changes are always so sudden, hardly anyone gets time to prepare for them. That’s why the magnitude of its impact feels bigger. In 2019, […]
How to Handle Negative Reviews and Protect your SEO
Are negative online reviews hurting your SEO? In this brief article, I want to run you through some of the steps to help you handle online criticism like a pro. Whether you live in Big City New York or a small country town, good ratings and reviews can have a massive impact on your brand, […]