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Digital Marketing Trends

001-digital-marketingDevelop your digital marketing skills and keep up to date with the latest in content marketing and search optimisation.

Our digital marketing authors are experts in the field of search and content marketing and will help you develop your own online marketing skills for your agency or business.


Pros and Cons of Paid Advertising vs. Organic Traffic

Updated - March 3, 2020 By David Trounce Leave a Comment

Pros and Cons of Paid Advertising vs. Organic Traffic

There has been much debate on paid advertising versus organic traffic in recent years. Typically, marketers are deeply polarized between the two, being staunchly in favour of one, and being highly critical of the other. However, the truth is that each of these approaches has benefits and disadvantages. Each approach is valuable in certain situation. […]

Filed Under: Digital Marketing

Top Tech Tools You’ll Need To Start a Business

Updated - July 22, 2022 By David Trounce Leave a Comment

Tech Tools New Business

Starting a business can be a mixture of excitement and a bit of anxiety, but not trying to give it a shot, especially if you think you have a golden idea, will haunt you in the coming years. An important thing about it is to do your research thoroughly. Although, doing it once and repeating […]

Filed Under: Digital Marketing

3 Reasons for Local Business to Invest in SEO

Updated - January 22, 2020 By Mallee Blue Media Leave a Comment

Local Business SEO

Are you running an online business? Wish to draw the attention of the target audience? Whatever might be your business goals, investing in SEO is a major concern in the modern era. Whether you are running a small-scale or large-scale business, local SEO plays a vital role in increasing the overall web traffic along with […]

Filed Under: Digital Marketing

5 Ways to Improve Your Landing Pages for Conversions

Updated - December 14, 2019 By Aidan Chard Leave a Comment

5 Ways to Improve Your Landing Pages for Conversions

You’ve invested lots of precious time and money in designing, developing, and launching landing pages for your products or services. You’ve launched your marketing campaigns and poured money into advertisements, but you’re met with a disappointing revelation. Not enough people are converting on your landing page. It’s a problem that countless marketers and business owners […]

Filed Under: Digital Marketing

How to Adapt Your Marketing to Google Algorithm Updates

Updated - July 3, 2020 By Mallee Blue Media Leave a Comment

Marketing and Google Algorithm

Whenever Google algorithm updates happen, it becomes a nightmarish experience for some and a close shave for others. Only a handful of websites manage to get around them, and since these changes are always so sudden, hardly anyone gets time to prepare for them. That’s why the magnitude of its impact feels bigger. In 2019, […]

Filed Under: Digital Marketing

How to Handle Negative Reviews and Protect your SEO

Updated - November 21, 2019 By Mallee Blue Media Leave a Comment

How to handle negative reviews and protect your seo

Are negative online reviews hurting your SEO? In this brief article, I want to run you through some of the steps to help you handle online criticism like a pro. Whether you live in Big City New York or a small country town, good ratings and reviews can have a massive impact on your brand, […]

Filed Under: Digital Marketing

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