Business blogging, for both large and small business, has struggled in the past to find a trend it can incorporate in to its ongoing SEO and content marketing strategy. There is, after all, only so many times you can write an article telling people you are having a sale on garden gnomes. For blogging to have […]
How Web Design Colour Affects Conversion
The Psychology of colour in marketing has a long history. From MacDonald’s “Make you feel Hungry”, red and yellow, to Pepsi’s “All American you-can-trust-us for a good time”, colour and logo design, everybody is making choices every day based on colour and perception in marketing design. Web design for a small business is no exception. […]
How to Create Content Hubs that Google Loves
We’ve all been told that creating good content and good content development is only half the battle if you want to increase traffic, improve content workflow and boost your search engine results in Google. The theory being that your content also has to be shared across the web by a targeted audience interested in what […]
3 Content Marketing Strategies that Build Trust
You are asking your website visitor to hand over money. On what grounds? In e-commerce, trust is the key to any effective long-term content marketing strategy. People need to believe that you are a legitimate business. They need to know that you are able to solve customer or client problems and that you will handle […]
Review: Using Comet Cache in WordPress and Genesis
The Genesis Framework is proving to be a one of the best WordPress frameworks around. It’s clean, fast, and easy to use and maintain. However, there is some concern over compatibility with some WordPress Plugins. So, in this WordPress Tutorial I am going to show you one of the best plugins fro speeding up your […]
The Brilliance of the Katamari Marketing Principle
It’s a common problem that many small businesses and many new start up websites experience online. How can I ever possibly compete with the big guns in Google, Bing and other search engines for ranking? While having a large, established website gives big businesses a possible advantage when it comes to getting to the top […]
