Do you have a strategy to grow your agency? Maybe you’ve been in business for a while and realise you love some aspects of marketing more than others.
Or perhaps you just have more work than you can handle. One of the best strategies for growing faster is outsourcing some of the work.
Even if you love doing local SEO or some aspects of SEO, you may have some clients who are outside your specific niche.
Some business categories have a lot of specialised knowledge, words, and topics you may not be interested in learning.
Why not use white-label dental SEO services to expand the fast, easy way? To examine this in more depth, we’ll use dental SEO services as our example.
Why White Label Dental SEO Services?
How much do you want to learn about this particular niche? Did you know there are at least ten types of SEO for dentists and dental services?
- SEO for General Dentistry
- Family Dentistry SEO
- SEO for Cosmetic Dentistry
- Pediatric Dentistry SEO
- SEO for Orthodontists
- Periodontists SEO
- Prosthodontists SEO
- SEO for Oral and Maxillofacial Surgeons
- Endodontists SEO
- SEO for Dental Hygienists
That should make my point. Do you really want to research all the keyword phrases related to each of those specialties?
There is a similarly long list of services offered by each of those specialties. Do you know which of these your client running a dental practice offers?
Unless you’re specialising in dental SEO, your marketing agency has many different types of clients.
Why not use white-label dental SEO services? That way, you can offer the services without having to learn this highly specialised niche.
The same advice applies to any other business category you and your team don’t want to learn.
Or you may simply prefer to focus on aspects of marketing you enjoy more.
Avoid Doing New Keyword Research
When you outsource to a dental SEO expert, they have already done all the keyword research needed except for the locale.
Imagine all the time you can save by not reinventing that wheel. Your agency can shine by delivering results faster.
Save Time on Competitor Analysis
When you manage SEO for any new niche, one of the first major undertakings is competitor analysis.
Why invest your time researching and analysing a niche for just one new client? Instead, you can profit from the knowledge of an SEO focused specifically on that industry.
Your agency can deliver better results faster when you take advantage of the experience a dental SEO specialist has to offer.
The Importance of Google My Business
Google My Business (GMB) / Google Business Profile is critical for all local businesses. In fact, it is so vital that it must be done right.
Experience pays here, too. Optimising a GMB listing is easier when you already know the best categories and keywords to target.
It is easier to write a keyword-rich description when you’ve done it so many times before for dentists in particular.
Most importantly, a dental SEO specialist will have tried various types of posts, photos, and videos to see what generates the most reviews and clicks.
Do you think you already know all there is to know about GMB? Check out this video on optimising your listing and using all the new features.
Differentiation for Dentists
The best way for a dental practice to stand out is by showing how it differs from the other dental offices near it.
Do you know enough about dentistry to develop unique ideas for your client?
Why scour your brain looking for suggestions when dental marketing specialists already know what has worked in other locations?
This is a compelling reason to white-label SEO for niche industries. Testing is slow, but implementing proven methods is fast — and impresses your clients!
Why Impressing Clients is Key to Growth
Yes, you could keep all the business in-house to maximise your profits on each deal.
But, you could potentially make much more money white labelling because you deliver results faster.
And when you impress your clients, they are more likely to recommend you to other business owners they know.
Referrals are the very best new clients to land. This is because they come on board believing in you, so you have fewer challenges to overcome.
Grow Your Agency Faster: Use White Label Dental SEO
Dental practices are everywhere. Pop into Google and search for a dentist near me to see how many are local to you.
Many businesses are just waiting for someone to offer them SEO services.
It may as well be your agency — especially when you already have how to implement covered!
Leave a Reply