Website metrics are an important factor of any website administrator. The invaluable information allows you to make realistic plans that are going to drive more traffic to your site, which will ultimately translate to greater conversions.
Some of the information that you can find out through web metrics include the number of visitors, age, sex, and location. Also, you will find out what pages of your website receive the most attention. With this, you can tweak certain areas to make your website even more inviting and engaging to potential customers.
Let’s take a closer look at why it is important to understand your website metrics.
Learning Your Visitors and Understanding What They Want
One of the main benefits of studying your website metrics is you are able to learn and understand your visitors, you can tell where they are located, their ages and gender. You can also see which pages they are most interested in.
By understanding your visitors, you can make changes that will enhance user experience. Furthermore, such changes will attract more visitors to your site. For instance, by understanding the type of operating systems and technology your visitors are using in a certain part of the world, you can make alterations on your website to make it easier to access by those users.
Visitors will thus stay even longer as it becomes easier to navigate your website, thus increasing the odds of turning them into repeat customers.
Find out More About Your Content
By using tools such as Google Analytics or MonsterInsights, you can see which pages of your website receive the most traffic as well as those pages that receive the least. You will be able to analyze these using metrics such as bounce rates, average duration spent on each page, etc.
For instance, you want to bring down the bounce rate as much as possible. Google algorithm interprets a high bounce rate as visitors not being interested in the content and will, therefore, demote your site on the search engine. Over time your site will rank lower.
With such understanding, you can then focus more on the content that customers and visitors are most interested in and remove content that doesn’t receive interest. This will lower the bounce rate, increase the traffic and boost conversions.
Furthermore, you can make landing pages easier to access and make them look updated and fresh.
And that is not all. You will also be able to tell which content is being shared on social media and on which platforms. This provides a great opportunity to build brand awareness and get potential customers to trust your business. With such data, you can create similar content or increase the value of the existing content with more information.
By reading customer reviews through such platforms, you can find new and existing ways to provide better products.
Boosting Website SEO
SEO is one of the most important factors when looking to increase site visitors and conversions. After all the more traffic, the more the sales.
You can boost site SEO in various ways. Firstly, through analyzing the website metrics, you can understand what your visitors want and what they are most interested in.
You can then create targeted content to a specific demographic, catching their attention and ultimately turning them into repeat customers.
Secondly, by using tools like Google Analytics through the SEO reporting dashboard, you can see what your site visitors are searching for on search engines such as Google.
This allows you to compare the content in your website to what your visitors are looking for. You can then see if your content meets the requirements of the visitors and make the necessary changes.
Access to E-commerce Data
A highly important e-commerce metric is the sales report. Whether you are selling e-products or physical products, you can find out about the conversion rates, revenue, as well as the bestselling products on your website.
You can then use the information to stock more of one product and less of another as per the rate of sales.
What’s more, you are able to predict future demand. Interpreting the data is key when it comes to running an online business. In fact, without the right data, you are likely to make decisions based on guesswork.
Studying past customer behaviors gives you insight into what you can expect in the future. You can then make decisions that will take your online business to the next level, something that you would not otherwise have been able to do.
Find out About Your Best Referrals and Outbound Links
Your web metrics can also show you which referrals provide your site with the most visitors. You can then develop strategies to gain similar referrals.
Even while your website is visible on the first page of Google, and you have strong SEO, you can still help your site rank higher by getting more visitors through referrals.
You will not only find out who your top referrals are, but you will also learn about your outbound links and whom your site is referring to. Web analytics tools allow you to see the top links in your content that allow visitors to access other websites.
You can then reach out to those websites and take advantage of any partnership offers. Businesses can grow tremendously through joint effort and collaboration. By working together, you can drive even more traffic towards each other resulting in more conversions.
Website analytics is a crucial aspect of running a website. Luckily, web analytics tools such as Google Analytics are 100% free and can provide you with all the metrics you will need to help place your site on the first page of search engines. There are many pieces of data that are available to you which you can use to improve overall user experience. Keep in mind that any changes will not produce overnight results, however, they will eventually help your site gain more visitors and make more sales.
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