Doing business in the 21st century means going digital. Whether you are a small business looking to do eCommerce or a service industry expert wanting to find more clients and reach a larger audience – with few exceptions, if you are not online, then you are simply missing your market.
Have you ever wondered how many internet users there are in the world? Well, according to research by Internet World Stats, there are 4,383,810,342 internet users globally. This should be reason enough for you to take your business online.
Not convinced? Read on. There is an average of 40,000 Google searches every second.
Establishing an online presence for your small business should be in every owner’s plan. It does not matter if your business is ‘traditional’ or not. There is so much gold online, and higher chances are that you’ll make more sales there.
Here are six reasons for taking your business online.
1. It increases your visibility
How do you put your business out there? Having an online presence is an excellent way of ensuring people get to know your business.
By having social media channels as well as having a website. Social media is a great way to drive traffic to your site because people want to see what you have to offer.
Get a good site developer who will create an excellent website for you. Also, get a content creator who knows their way around SEO to help your website rank highly on search engines.
A website is what will make people take your business seriously.
2. Helps in building your brand
As much as there are other ways of marketing without necessarily having an online presence, most of the reliable brands are being built on digital marketing. One of the recommended ways of building your brand is ensuring you have a great social media marketing strategy.
For example, if you are a company that deals with PC issues and you need to market how you solve such issues, which makes using your social media channels to do so excellent for your business.
3. Customers can find you easily
Take this example: You are in the heating industry, and a customer wants to buy the latest water heater around, so they search ‘best water heaters.’ If your content is well-optimised, they’ll find your business as one of the options available, and if they like your products, they’ll make the purchase.
People are more tech savvy nowadays, and everything they want is just a click away. You don’t want to be left out. Make sure your site is optimised such that potential clients can find the business.
Usually, if you didn’t have any online presence, you’d never have such clients meaning fewer sales.
4. Your company image improves
If people talked about your business right now what would they say about it? Do they know your company logo? The products or services you have to offer? The online world gives you a chance to showcase what your business does.
If you are looking to have more client reach, going online is the best option. People want to see what you have to offer before purchasing. They want to know if your company beliefs are the same as theirs.
Most marketing strategies are possible when you are digital. For example, the easiest way of announcing discounts and product launches is through the website and your social media channels.
People will feel compelled to share when they think your offers are great.
5. Customer support
Customers will always feel the need to leave a review or feedback on the products they bought from you. Or rather, they’ll be curious to know how your business works.
A great less time-consuming way is having answers online.
Clients love a business they believe puts the client first. A responsive company will win more clients than one that does not respond at all.
Hiring a social media manager who will answer their questions would be a great starting point.
The business website is your asset, have a FAQ (Frequently Asked Questions) section to provide answers to some commonly asked questions about your business.
Complaints are even easier to address online without the client having to come to the physical location of the business practically.
6. The internet was made for business, use it
Not having your business online is underutilizing the internet. Your clients are just a click away. Most people want to make purchases at the comfort of their homes. Offer them the chance to do that. Automate your systems in a way that they can order and pay online.
The eCommerce industry will continue to grow, and you don’t want to be thrown under the bus. Follow the trend and keep up with your competitors.
Find a way to attract more clients by ensuring you upload high-resolution images and a seamless payment method that safeguards the client.
If you want your business to succeed, you have to be willing to put in the work. Start by having an online presence; this makes your brand stronger. Increased clients mean increased sales, which makes your business grow.