Every now and then, we come across a business that wishes to ensure that its visitors stay a bit longer on their website. The reason being it makes them escape the route of bounce rate. Also, Google’s algorithm views the longevity of a session on a website as a means of building authority in that field.
So, if you wish to make your content visitors stay longer on your website, this blog is specifically for you. In the forthcoming sections of this write-up, we will look at some of the prolific tips on how to make your content visitors stay longer on your website.
But, before we get to the business, we suggest you scrutinize Google Analytics regularly. This will give you invaluable insights into the number of users who have stayed at your website for how long.
It will also provide statistics about web pages that draw the most traffic from which country. You can also check whether the time on each page of your website is increasing or decreasing over a specific period of time.
Let’s now get started.
Make Your Website Design Look Visually Appealing
It is often said that a book is judged by its cover. And it is absolutely correct. In website development, designing is a vital component that can make or break your website’s first appeal.
Remember, visitors looking at your website through different devices will want to check out the services offered by your business. If your website is incompatible with any of the devices, it will send a wrong signal to them.
Remember, poor design can have an equally drastic effect as poor content. For high-quality content, you need to focus on appealing visuals.
However, if you lack website design skills, today is your lucky day. With the help of web-building services like Squarespace, you can find attractive website templates. The good things about these templates is that they look visually appealing and also exude a sense of professionalism and reliability.
Of course, you cannot win this race just by selecting the template. You also need to opt for images and colors that can sync up well with the overall design of the website. This is your chance to think it through. The more time you spend contemplating this aspect, the more it will pay in the longer run.
Make the Navigation of Your Website Well-Structured and Seamless
Remember, the easier it is for the users to navigate your website, the longer they stay. Having a link on each page in a sidebar or header menu is a sin. This way, your visitor will go on an overdrive.
With time, as the web pages on your website increase, there will be hundreds of unsorted links using this approach. This will surely confuse your ideal customers as they will see these links in the menu, making it challenging for them to find the specific content they are looking for.
This is where you need to be smart enough to opt for a breadcrumb-style navigation structure to categorize the pages based on hierarchy. The next step for you will be to link up the top-level category pages on the sidebar of your website, header menu, or landing pages.
Remember, if this is all too technical for you, it would be best to opt for a talent acquisition professional to help you find an expert.
You can also use your existing CRM to find experts in this domain.
This will allow visitors to find links to other pages connected to their relevance.
Scannable Content Wins the Day
Are you aware of this fact: Users, on average, spend 5.59 seconds looking at the content of a website? People usually scan through your content to pick up important words and phrases.
Remember to keep your sentences short and to the point.
Here are some tips to guide you:
- Ensure that the font size and the line spacing are large enough for the readers to skim through your content. This is extremely critical to avoid any eye-straining. You can simply increase the font size and line spacing on your website to boost your engagement metrics.
- Have visual content as a break between the content pieces. Ensure that the sentences are short. The paragraphs need to be a maximum of three to four sentences.
- Create highly creative sub-headings and answer the readers’ basic questions.
- Have bullet points that help readers skim through your content without hassle.
- Create website visitor experience survey questions.
Have a Call-to-Action After Every Blog Post
Once you have written the blog, the best thing that you can do is encourage your readers to take action. This can be done by adding an attractive and salesy call-to-action so that readers can get more information.
They can do this by adding their names and email addresses to the subscription list collected from surveys. You can then send them freebies like eBooks and even marketing material for the product you are selling.
Alternatively, you can send them a newsletter with the latest information about your industry and product through email marketing. However, the major question is whether readers notice the CTAs at the bottom of the blog post.
The answer is NO! The best way to overcome this is by having a slide-in-opt-in animation. It will grab the attention of the visitor without disturbing their attention. Additionally, an all-in-one marketing platform will assist you in becoming a marketing expert. You can manage and communicate with your clients, customers, and interested parties using their marketing approach, which focuses on effective contact management practices, powerful data analysis, and beautifully designed campaigns.
Videos are Key in the Digital Era
Today, we live in the digital era where most people prefer watching 30 seconds reels on Instagram instead of 5 minutes YouTube videos. We prefer video conferencing platforms over personal one-on-one meetings. So, the best thing you can ever do for effective business communication is add visual content to your website.
The best way to do that is by repurposing your blog content into video format or even presentation videos.
A prime example of that is, List25, a company that uses video content in the form of slideshow-based narrations repurposed from blog posts.
You can also use hiring software to hire a vetted video creator or video editor.
Make Your Website Optimized for Mobile Viewing
Today, people use mobile devices to watch YouTube videos and Instagram Reels instead of desktop devices for social media platforms. This shows that mobile compatibility is a must in today’s digital marketing era.
If your website is incompatible with mobile devices, you will encounter problems like hard-to-read font sizes, touchpoints very near each other, and horizontal scrolling. Even if you offer specialized services like a business coach, you need to optimize your website for mobile viewing to keep your visitors on your website.
You can do that by utilizing a responsive theme or template that can be adjusted automatically to fit the device it is viewed on. If you are unsure, simply use efficient recruitment software to hire an expert.
Speed is Crucial
According to Google, fast-loading websites have longer average session duration than slow-loading websites. Today with high-speed internet and god servers becoming a norm for every online business model, visitors want the websites they are browsing to open quickly in seconds.
Users looking for services like online invoice generators would expect to reach the software instantly rather than going through various links. Investment in this software is therefore appropriate, and you should even anticipate dynamic pricing for software that is billed on a per-user basis plus your incentive spending.
They may go elsewhere if there is a longer delay, increasing bounce rates. You can overcome this by allowing for browser caching. Deploy your website on a CDN, do on-page SEO, add expires headers to your .htaccess file, and use web-optimized images.
All these things will go a long way in enhancing the speed of your website.
Final Words
Keep this in mind: Keeping visitors on your website is only a part of the puzzle. The real deal is when the visitor converts into becoming your potential customer. Encouraging them to stick around longer using the tips mentioned in this write-up will help you get the desired results for your business.
Leave a Reply