People are shifting from physical transactions to online shopping. If you are a business owner, your frontline customer service is your website. Thus, web designing becomes a vital activity for you. To hook potential customers, a visually stimulating, responsive website at first glance is a necessity. As the adage says, the first impression lasts. You would want to create a website that leaves a remarkable customer experience.
Nowadays, the Internet has revolutionised the way communication works. At zooming speed, what you post could be seen by audiences from different backgrounds Even more challenging is the reality that the online world contains an assortment of information. Being surrounded by these stimuli, your customers’ attention is short-spanned.
Thus, you only have a short time to hold a customer’s attention before they click another link or jump to another webpage. It is paramount for you to have a small business website design that can visually engage your target customers. In this way, they can relate to and respond to your product.
Good Website Components
Remember, your website gives the customers the trustworthiness and security they need to fully trust your products or your services. You would like to provide them with a website with a safe look-and-feel interface. The question is how?
Well, you may think about these six must-have elements in your website design:
- Colour And Creativity
Colours create a personality for your website. Would you like your website to be more formal? Would you prefer it to be vibrant, alive, and colourful? You would like your business to look good, not boring and monotonous.
Choosing colours is not an easy task. Remember, you are to consider the aesthetics and the symbolism that colours bring.
At present, there are many colour ways (combinations of hues that blend in one way or another) to choose from and picking an unpleasant combination might repel viewers.
People associate colours with emotions. Emotions trigger responses. For example, home designers would want to know which colours portray a comfy feeling for your bedrooms. Restaurant owners prefer colours that will make food more appetising.
Colours connote different meanings. For example, red often symbolises passion and may be associated with wine, Valentine’s Day, or for increasing one’s metabolism for food.
If you combine red with other colours such as white, you create a lighter shade that may connote charm and femininity. Pick your palette carefully and use it to represent your company.
- Text And Tactics
Similar to your colour scheme, typography enhances your visual communication. You may need to arrange the letters in some way or apply typefaces to portray your message. Adding font style amplifies the voice of your message.
For example, Times New Roman style looks more formal than Lucida and is often associated with professionalism. Depending upon your message, choose the font style that best suits your brand.
Moreover, you may consider using font size and font style for heading and subheadings. For search engine optimisation links, you may apply different font styles, hues and sizes to emphasise the hypertext.
However, keep things in balance so as not to make your webpage crowded. You would not want the content to be missed out on because the disorganised text accents may be annoying.
- Space And Symmetry
Spaces make illusions of depth around other elements such as texts and images. Using large spaces causes contrast between the background and the text. This effect emphasises some elements while, on the other hand, separates unrelated web elements.
In managing layouts, spaces can be used for boundaries between columns and create a symmetrical appearance.
Having white spaces graces your website with a simple, decluttered look. If you are into minimalism, spaces can give you that harmonious vibe and tidy appearance.
To make your website look more breathable, leave enough room for radio buttons, combo boxes and other call-to-action elements.
- Lines And Legibility
While lines connect two points in space, they can also create a division in your composition.
Having divisions in your page layouts create more legible guidelines and purposeful proportions. Lines further add contour to your object and draw edges for your boundaries.
Moreover, lines can be used to portray dimension and orientation, and movement and rhythm. A zigzagged lines suggest dynamism and tension. Soft circular lines such as ripples invoke a feeling of calm and harmony. Lines can also be added to objects for a projection of a three-dimensional space.
You can create interesting optical illusions if you repeat lines equally over a space.
- Interface And Interactivity
Having a simple but effective framework for your website can certainly enhance the user experience. Artsy web designs need not be cluttered and complex.
Keep in mind that users may be attracted to the aesthetics but they will be frustrated if your webpage is too difficult to navigate.
Hence, arrange your call-to-action buttons strategically such as at the bottom of the page or the top of the page. You may not put them in between paragraphs, or they will interfere with the readability. Make sure that buttons are responsive. If not, customers may not come back to your site. You may want to measure also the speed of your page response.
In addition, placing arrows for directions may help the user’s navigation. Page scrolls should also be present for pages with longer contents.
- Page Content And Persuasion
While web design sets the first impression, your web content upholds that impression. Having informative content grabs the user’s interest. They will find your site useful and helpful for their future references. In fact, 59 % of customers said they prefer to shop virtually. Thus, including a good quality content in your website may generate visit consistency among customers.
Your audience not only wants to be visually stimulated; they want to learn important information. Discuss interesting topics and throw in some helpful tips. A persuasive content may convert a reader into a potential customer.
Conclusion: Design And Direction
Ultimately, the fundamental of a good design can be found in the minute details. Every element works together for a unified whole. Paying attention to improving these details creates a coherent composition. A well-designed website displays how much you value your customers. Remember, customers stay where they are valued.