7 Customer Experience Factors that Will Boost User Time on Site

Nowadays, creating a website for your business and winning more customers is easier than ever before.

Most of the time, you don’t need to invest too much money into it, with platforms allowing easy customizability and even design ideas through pre-made templates.

Unfortunately, these aspects are only the start of what makes a usable and effective website that will boost your reputation and encourage new and repeat visitors.

On the flip side of easy website creation, the sheer number of businesses out there promoting their wares and services makes it challenging to find and retain paying customers.

As such, you need to make sure your website contains key customer experience factors that will boost visitors’ time on your site and increase their likelihood of becoming paying customers. You can also follow call centre trends and implement strategies for better customer service.

When building your website, you should prioritize several aspects to ensure customers are hooked and returning.

Good Hosting and a Fast Site

Picking the right host for your website ensures you’re providing your customers with the best access.

Websites that load slowly or pose security risks are big no’s for people as they become more tech-savvy.

Therefore, it’s a good idea to do your homework beforehand to ensure that you invest in the very best WordPress hosting package that meets your needs. This will make your life easier and smooth out your customers’ browsing experience.

Interactive Elements

When it comes to social media presence, you want to post content that encourages interaction, such as likes, reactions, shares, and comments.

The concept is the same with websites. You want to get the visitors to your website to engage with the content and cultivate a sense that what they do there matters and that you are of value to them.

By adding elements on the website that give users something to do, such as a lead magnet inviting them to download a cheat sheet or white paper, you promote engagement with your content and increase the time spent on your site.

Ideally, you want visitors to your site to sign up for a newsletter or otherwise get their information so that you can advertise to them directly.

Using a quick quiz, a spinning wheel, or a fun mini-game paired with small rewards, you can garner more interest and give users more positive feelings as they use your website.

Minimal Calls to Action

Your business website should aim to accomplish a few things, but the most crucial aspect is to get visitors to connect with your brand.

You can start building a solid customer base by encouraging users to get more information, talk to a customer service representative, or directly make a purchase.

It can be tempting to keep adding calls to action to ensure visitors spend more time on your website and fall in love with your brand. However, this strategy is counter-intuitive as it can be confusing and might even annoy users.

When you provide concise information and direct but limited calls to action on any one page, you can ensure that you focus your visitors’ attention on the right thing.

When done well, you can prolong visitors’ time on your website and ensure they leave with a great impression of your brand.

Good Internal Links

When trying to get visitors to your website to stay there longer, the worst thing you can do is keep leading them in circles.

While you want to make sure they remain on your site to learn more about your brand and offerings, you should endeavour to move them from one page to the next but not to something they’ve already seen before.

Therefore, you need to insert good anchors and internal links that users will likely click on and those that prove helpful and informative.

Noise Reduction

“Noise” here refers to the combination of elements on your website, including colour, layout, rich media, images, text, animation, and others.

Business websites might not all need to be sleek and minimalistic, but there are limits to what you should include on each page to reduce noise.

Having too much to look at can be confusing and frustrating for users looking to find something specific.

Having a design and colour theme will help create the best effects. How each page is laid out can also help get users to focus on aspects you determine, such as your most popular product or the latest promotion.

Talk to Your User, not About Them

When interacting with visitors, even via your website, you must ensure you don’t alienate them.

One way to ensure that you utilize the right tone is to always speak to them. Using words like “You” and “Yours” instead of “They” and “Them” adds a personal touch while still maintaining a professional air. Remember, you want your potential customers to like you and engage with you.

Clear Features and Benefits

Testimonials serve a great purpose in highlighting how your products or services will benefit your customers.

However, these need to be brief and well formatted, and they shouldn’t take time away from the products or services themselves. So, in this stage, product development companies can leverage testimonials effectively by keeping them concise and seamlessly integrated with their products.

When you present the features of your product, make sure you only provide essential information instead of biographical or anecdotal chit-chat.

These stories are not what users want and will turn them off. If they want more details, they will ask you for them.

Ideally, go straight to the point and lay out the information to be absorbed and retained even after one glance.