Creating your own ecommerce store is inevitably both exciting and daunting. Taking the chance to offer your wares online (perhaps even globally) affords you rich opportunities to capture a broad customer base and establish a strong brand, yes — but it also requires you to move past some tricky design obstacles. Is development one such obstacle? […]
Why Selling On Amazon Is A Model That Really Works For Solopreneurs
When it comes to the hyper-lucrative world of selling online, it’s difficult to avoid talking about Amazon. It doesn’t even seem reasonable to describe it as the gorilla in the room. It’s more of a blob that has long since engulfed the room, leaving only small gaps through which smaller businesses may grow to reach […]
Mission-led Content Marketing: What it is, Why You Need it.
Content marketing is the most time-consuming area of digital marketing. Online consumers produce an insatiable demand for fresh material, and since every blog post, infographic or social media post is another opportunity for promotion, there’s good reason to keep providing it. Ever since social media fundamentally altered the relationship between brand and consumer, huge businesses […]
Use Reviews to Boost Your Brand in Micro-eCommerce
If you’ve taken the initiative to launch a micro-e-commerce site, it’s because you believe in what you’re offering. You know that it’s high-quality and worth the asking price. Shouldn’t that be enough for your prospective customers? Can’t they trust you on it? Well… no, they can’t. They don’t know you, and they certainly have no […]
