If you are new to online business, then the thought of undertaking (or even understanding) search engine optimisation (SEO) can be daunting. One of the risks is that armed with little knowledge, you will be swindled by SEO salesman instead of being guided by an SEO expert. I speak to people every week who have […]
Digital Marketing Trends
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Our digital marketing authors are experts in the field of search and content marketing and will help you develop your own online marketing skills for your agency or business.
8 Reasons Affiliate Marketing is a Boom Industry
Affiliate Marketing (AM) is an integral player in digital marketing and whichever way you look at it; AM is here to stay. When it comes to future projections of the network, the question is who will dominate the space? Every digital brand wants to assert its presence in the mobile market, and for now, we […]
Post Directly to Google With Google Posts
Google has just rolled out a new Google Posts option for verified Google My Business users. Not all categories are available as yet (Travel and Accommodation are being held back for the moment), but plenty of business could be taking advantage of this new call to action. The roll out of Google Posts enables verified […]
Ethical SEO Techniques for Great On-Page SEO
You get what you pay for. SEO without ethics is cheap, ultimately ineffective, and usually damages the reputation and brand of the site that uses it. Millions of dollars are wasted every year on inpatient business and site owners who are looking for quick results. The irony is that on-page Ethical SEO Techniques tend to […]
How to Build Relationships and Boost Revenue with SEO
Content marketing, in general, is about “relationship marketing” post-acquisition. It’s about keeping your audience engaged. The big question for many start-ups, though, is not how to retain prospects but how to get them in the first place. It’s a question of how to start relationships. I want to argue here that of all the forms […]
How to Find Topics for Your Content Marketing
If your company is one of the 42% that documents their content marketing strategy, then that’s great! What this means is that as a content marketer, before creating any of your contents, you already know who you are creating it for and in what channels you plan on promoting it. It’s a good start to […]
