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How to Build Powerful Internal Links for your Site

How to Build Powerful Internal Links for your Site

Updated - By 12 Comments

Link-building is not just about getting links back to your site, it’s also about to connecting the pages of your website with each other.

Internal links are a great help for site visitors and search engines like them because they make the navigation easier. This means that internal links are vital to website design, user experience and good search results in Google.

With that in mind. lets look at some of the most practical and important internal link building strategies for any website.

How to Create Powerful Internal Links

If you want to land on the first page of Google, internal links will be an important factor in your on-page search engine optimization plan.

Internal links carry link juice and authority to other pages on your site and are just as important as externally produced backlinks.

Here are five things you need to do to optimize your internal links.

1. Choose the page for which you are wanting to build authority. Not all pages are created equal. Within any group of related topics, you will have one page that is more important than the others.

It could be a landing page or sales page. We will call this page the target page. It’s the page you want to rank for most in Google.

2. Create a new article or post. We will call this your support page. This will be on a subordinate or horizontal subject.

For example, if your target page is on the subject of, “how to build backlinks” for social sites, you don’t want your support page to be on the more broad subject of, “link strategies” which would be vertically above.

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The concept involved is known as chunking. Take a look at the infographic below for an example of how chunking works.

linking web pages

The above image shows the hierarchy of a cluster of topics that are all related. If your target or sales page was torches, then a supporting article might be about camping or batteries, or perhaps halogen globes.

It would not be an article about lighting, given your overall website navigation and goals.

These, “lesser” pages would point either up or across in a one way direction, giving more authority to the more important pages in a clearly defined way.

web links

3. Create your Internal link opportunity. In preparing your support article, make sure you have naturally occurring opportunities for internal linking to your target page.

If you were writing about batteries the link opportunity to your target page will occur somewhere in the article – preferably in the top fold as this carries more weight in search engine ranking.

As Google moves down your page it will assign decreasing importance to each new linking pointing out.

In the example above, the second paragraph of your support article about batteries might begin to talk about the best batteries for a certain kind of torch. This is where your link text will go.

4. Vary internal link anchor text. The link anchor text is the text that you will hyperlink to the target page. The text of this link is important as it tells Google and other search engines what to expect when a user clicks on the link.

Much has been written of late about the importance of link text variation. The thing to remember is to keep it natural and don’t always use the same keywords.

So, for example, your article about,

“The Best Long Life Batteries for Campers”, might state that, “The F4E50 battery is the preferred battery for those using the AE500 Multi-function Energizer Trekker Torch.”

And there’s your link opportunity right there.

Alternatively, it might read that,

“The F4E50 battery is suitable for a range of torches suitable for fishing and boating.“

In this instance, three ideas are linked; batteries, torches and fishing.

What we have done is created some natural associations and varied the link text.

Since you might have a number of links pointing to your target page from various sources, we want to avoid using the same keywords all the time.

Google may consider this an attempt to “game” the system and reduce the search engine ranking in its results. They may even penalize you.

5. Duplicate this process with other pages. It’s a good idea to go back through older articles and look for appropriate link opportunities for your target page.

You will also be creating articles in the future that lend themselves to links in more than one direction, but try not to overload and dilute the links by having more than two or three on each page.

And never dilute your target pages by having links running in infinite circles…

backlink tactics

Knowing how to build backlinks internally is going to increase your page authority over time and make it a rock solid player in Google search results.

Internal linking strengthens the overall search-optimized value of a website. Inner linking does so by providing clear paths for spiders, prolonged sessions for users, and a tight-knit network of pages and posts.

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  • Top Cyber Security Tips For Your Startup image from unsplash.com The cybersecurity landscape has undergone major transformations over the past decade. With the dawn of 5G infrastructure and the Internet of Things, cyber threats are expected to skyrocket. This poses a huge risk for startup businesses who have more on their plate than just cyber security. But here's a reason why security should be at the top of your list as a startup: A 2019 report by FBI’s Internet Crime report indicated a $3.5 billion loss for businesses globally to cyber attackers. These figures show that it’s never too early to invest in cybersecurity for startups. Types of cyber risks facing startups Among the many threats facing your business, the most common risks to watch out for include: Ransomware Ransomware refers to malware that infects systems and devices and encrypts valuable files forcing the owners to pay a ransom to regain control. Although it's been in the market for a long time, attackers now appear to have shifted their target to business for a higher payout. With an estimated 4000 ransomware attacks happening daily, this attack can cripple your business in minutes. Ransomware risks are significantly higher for startups, especially those with weak security systems. A case in point is the Heritage Company, which was forced to close operations, after an unfruitful attempt to recover their data from a ransomware attack. Phishing attacks Phishing attacks are among the most popular threats used by attackers against consumers and businesses. It accounts for approximately 90% of all data breaches in businesses of all sizes. Phishing occurs when an attacker, pretending to be a legitimate source, leads you to click malicious ads or links. In other cases, the attacker tricks you into sharing personal details about the business. The fact that it relies on social engineering makes it even harder to find a full-proof solution against these attacks. An example of this could be; Receiving an email supposedly from your ‘bank,’ alerting you of an attempted hacking on your account, which then prompts you to reset your password by following a link provided. Malware attacks Malware are pieces of malicious codes that infiltrate networks and systems to steal and manipulate data. They appear in many forms, including trojans, worms, viruses, adware, spyware, etc. Like phishing, malware utilizes social engineering to access the vulnerabilities of a business's network. Attackers disguise their codes in email attachments or links to unsecured websites where they can then collect your personal details. Once you open these links, the malware is downloaded to your system and begins terrorizing your network. 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Comments

  1. Hi David, the biggest downfall people have with internal linking is unnatural, repetitive anchor text. This is mainly an exact match keyword they want to rank for. As you said, internal linking is just as important as inbound links. I try and spend an hour a week going through old blog posts and linking them to newer posts. The main thing is not to focus on exact match anchor text but increasing the readers experience through your website.

    Thanks David. Kev Massey, SixtyMarketing

    Reply

  2. Hi David,

    Thanks for sharing your thoughts with us. Internal links are one factor that many webmasters have overlooked when trying to optimize their websites. I got your post bookmarked, can be used as reference. I’m going to double check my website. Thanks again! You got also a tweet from me!

    Reply

  5. Hi David.nice to see you.
    thank for great article.I will use your internal link guide as reference for my new site.

    Reply

  8. It is very good article. It is very important article for link build.
    Thanks for sharing this article I am applying what I get here on my site, thank you again.

    Reply

  9. This is a great article to learn how to get the good backlink.
    Thank you very much for sharing this.

    Reply

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