Thanks to the increased use of social media and the internet in general, branding and business development strategies have been rapidly evolving.
However, today, the top priority for marketers is lead generation, and the best tool for growing and transforming your business is digital marketing.
This form of marketing has been taking the world by storm lately, and it does not seem to be going anywhere, any time soon. If you’re interested in knowing more about it, and how it can help you transform your business, keep reading!
The Current State of Digital Marketing
Marketing has been making a rapid transition from traditional methods to the digital sphere. This transition stems from the fact that more and more people are using the internet to get information, communicate, but also to do their shopping.
Consumers, business owners, and marketing agencies all understand the need to switch to a different type of marketing, and some of the biggest companies in the world are taking full advantage of it.
Compared to direct mail and print advertising, email and social media marketing are much cheaper ways to engage your customers and create a presence for your brand.
Businesses of all sizes can use these digital channels and, with the right approach and proper social media automation with social media management tools, can bring incredible results.
The speed and ease with which information, services and goods can be delivered to us through the use of our computers and smartphones have made digital marketing unavoidable regardless of the type of business you run.
Ways to Build Your Brand and Business Using Digital Media
Using cost-effective digital channels can do wonders for your marketing strategy, regardless of the size of your enterprise.
The first step to take on this journey should always be investing in a website and promoting it as much as possible.
Focus on Mobile
According to Statista, some 3.8 billion people will be using a smartphone by 2021, but we don’t need statistics to know that smartphones have taken over the world and our daily lives.
We use our mobile phones a lot, whether it is to check the working hours of our local store, read restaurant reviews on Yelp or do some shopping. It is going to be difficult for your business to keep up with the competition without a solid mobile marketing strategy.
Always keep the fact that a large percentage of your customers browse the web and social media platforms on their phones, so make sure your ads are optimised for this medium.
Also, make sure always to use addresses that automatically connect to a map app and clickable phone numbers.
Optimise Your Website
Your website should be capable of representing your brand and business in terms of your message and outlook to help you communicate effectively with your target audience.
Keeping your online presence easy to navigate and up to date is also very important, and so is including as many channels for communication as you can. Ideally, your site should consist of a contact form where customers can reach out via email or phone.
Working with web-design professionals can be very helpful in developing, running, and optimising your website. Investing some money here can go a long way, as a website says a lot about your business and brand.
Use Email and Social Media
Once you have an established online presence in the form of a website, you can use regular weekly, bi-weekly or monthly email campaigns, automation and newsletters to stay connected to your customers.
There are a lot of affordable email marketing systems to choose from these days, so the promised ROI of 38:1 that email can deliver is pretty close. As long as the campaigns are correctly segmented and personalised (not bulk email), your customers will appreciate the value you bring.
These can be carried out by an outside digital marketing agency for a low fee, or even in-house, by a tech-savvy person.
You also want to ensure that customers are directed to your website through all the social media platforms where you’ve created a company profile. This allows your audience to engage with your business, services and products thoroughly, and use the communication channel they find the most convenient.
Improve Your SEO
A website in itself does not guarantee that customers will be able to find you when they need the products or services you offer. To improve your site’s chances of being discovered by potential customers, you need to build it using specific parameters.
These parameters include not only specific keywords, phrases and page content but also linking strategies and metadata which will all work together to put your website at the top of the search results.
Search engine optimisation (SEO) is one of the most effective forms of digital marketing in use today. There are many companies out there dealing strictly with this type of marketing, so it could be a good idea to enlist the help of one of these organisations.
An SEO company will analyse your company’s online presence, including its search rankings, social media accounts, and other factors to see what needs to be improved. At that point, they will take the necessary steps to get your brand or business in front of as many faces as possible.
Try Pay-Per-Click Ads
Setting aside some money for pay-per-click advertising is key if you want more prospective clients and customers to reach your website through Google searches. There are a lot of keywords and phrases competing for search rankings in any niche, so it can be very helpful to supplement your organic search engine optimisation with PPC ads.
This is another low-cost way to improve your digital marketing strategy. A digital marketing agency can do it for a small fee. However, with a little direction, time and extra effort, you should be able to do it yourself.