Optimising your Landing Page to Increase Traffic

Are you witnessing a higher bounce rate on your website? Are your PPC Campaigns going haywire? If your answer to both these questions is a “Yes” then there might be some issue with your landing page.

If you want to increase traffic and improve the conversion rates on your website, it’s important to find and fix the problem sooner rather than later.  So, let’s dig in to the questions that most website owners tend to ask when attempting to optimize a website landing page that boosts traffic.

In this post, Sophia, an experienced WordPress web designer and developer working with WordPrax Ltd shares some of the best tips on optimising your website’s landing page. If web design is not something you feel you can do, give us a shout and we can guide you.

Why Your Landing Page Matters

As an entry port for your website, it is the landing page which either makes or breaks your online marketing campaign. Hence, it isn’t surprising to find website owners paying special attention to designing the landing page in the most efficient way.

Scenarios such as lack of proper indicators of trust and, or, security, forms with tons and tons of fields etc, make a landing page lose its tint of elegance.

As an effective tool for persuading your visitors to take an action, a landing page must be designed in a way that it interests people.

Your landing page must compel users to sign up with your website, with an added zeal to return back on a regular basis.

Now, let’s get to know about some easy-to-follow tips on designing a landing page that’s capable of increasing user sign-ups for your website.

As a primer on boosting traffic, check out my article: How the Experts Build Traffic: https://www.malleeblue.com/best-ways-to-increase-traffic-to-a-website/.

1. Offer fresh and high-quality content

Providing 100% unique and high-quality content is indeed one of the best methods of building you users’ trust in your business organisation.

Here, you need to keep in mind that the landing page must not be bombarded with information because doing so can annoy the visitors and they may opt for going to your competitor’s website.

2. Keeping things simple and minimal

With a simple and minimal design, you can easily come up with a landing page that’s absolutely engaging and competent in prompting your users to sign up with your web portal.

Since landing pages are not areas to showcase the extensiveness of your talents, it is recommended to keep its layout as simple as possible.

3. Headlines must be clear and succinct

Both main headline and sub-headline are the two very important things that a visitor reads first after landing on your website.

So, make it a point that the headlines for different sections on your landing page are clear, concise and easy to understand.

Plus, the most important thing is that they should convey your message to the visitors in a fantastic way.

Each time a visitor reads a headline on your landing page, he must be able to understand what he needs to do next.

Ensure that your headlines efficiently highlight the particular point that’s related to your website’s content and is able to catch the visitor’s attention.

4. Add high quality images

In order to make your landing page look more appealing, it is recommended to use high-quality images.

Doing this will also hone the overall user experience, offering you a brilliant opportunity of boosting the landing page content.

As Sophia from WordPrax (HTML To WordPress Company) says,

“It is a well-known fact that people respond more to images as compared to plain text. You must take complete advantage of this and hence go ahead with adding eye-catchy images that can retain user’s attention on your site to a level that you choose to register themselves with the portal.”

5. Experiment with different media

Although video has become one of the most prevalent media types in the broadband world, it is not a bad idea to invest your time and talent in incorporating some other media files in your website’s landing page.

Quality has always been the king in the world of internet. The way to say something important is to say it in the right style.

For instance, if you can’t afford to build a web page element that involves a high production cost, then it is better to aim for a suitable screen-cast which would be walking your visitors through the product or service concept in the most remarkable way.

6. Display credible contact details

Telling visitors you are legitimate is something you need to look into well.

A viable option for the same is to showcase your contact details like address, contact number(s) etc, on your site’s landing page.

People who aren’t comfortable with online transactions but are interested in your offer can gather a great level of confidence on finding all your contact details 100% accurate.

7. Ensure consistent design throughout website

If your site’s banner, landing page and destination site aren’t in synchronization with each other, you’re likely to lose important business prospects.

Hence, make sure your landing page extends the existing capabilities of the AdWords and, or, banners which have already been incorporated within your website.

Maintain consistency in terms of colour palette and typography.

8. Make the most of endorsements

If you already have multiple affiliations with renowned people or businesses, then it is a great option to use their endorsements for building ultimate credibility for your website.

Go ahead with mentioning about these endorsements on your landing page and see visitors pouring in with each passing day.

9. White Space is your friend

Including dense walls of text in your landing page can easily ruin the vitality of information that you want to convey to your site visitors.

It is here that the white spaces serve as an incredible way of keeping the landing pages clean and crisp.

Offering you the opportunity of highlighting key elements within your landing page, these whitespaces work best for websites that need to include a lot of content.

10. Try out different calls-to-action

As compared to the traditional way of designing CTAs, it is recommended to try out creative ways of ensuring that the call-to-actions can easily nudge even the most hesitant prospects for your business.

You can opt for equipping your call-to-action buttons/links with words that logically complete a sentence, for example: “I want to…..”.

11. Include a one-click sign-up process

The more ease you offer your visitors, the more are the chances for them to become your loyal customers.

Making it convenient for the visitors to register with your website is one of the best methods of increasing your site’s conversion rate.

Therefore, using a single-click sign-up system on the landing page will prove to be the best idea for keeping the user’s engaged on your site for a longer duration of time.

12. Ensure a mobile-friendly landing page

It is vital to ensure that your landing page is fully compatible with a range of mobile devices, irrespective of the screen dimensions and mobile platforms.

Well, the only route to achieve a mobile-friendly landing page is to choose a responsive web design. You must create your landing page keeping the mobile visitors in mind.

Ensure that they are able to view and use different call-to-action buttons and links irrespective of the device that they’re using. Take a look at some great responsive design ideas at Unbounce.

13. Reinforc your selling point with repetition 

Unlike in everyday life where repeating yourself is being perceived as a bad thing, doing the same on your landing page will undoubtedly turn as an excellent method of reinforcing a sales point.

For instance, if you’re offering a free trial to new users for your website then it is beneficial to repeat some specific information like “No Credit Card Details Required” on your landing page.

14. Include honest facts and figures

It’s not new to know that facts and figures are perhaps the best means of grabbing the attention of a prospect.

A viable method to achieve this is by combining statistical information with the geo-location data.

That means, each time the user visits your website’s landing page, his location will be detected automatically and he will be served with the most appropriate search results instantly.

15. Give something away for free

People tend to get excited about a website which offering something valuable for free.

If you too want to grab maximum user attention for your business website, then it is advised to give away something for free.

Considered as a powerful monitor, freebies offered via the landing page can incredibly increase the user’s attention towards your business products and services.

16. Add a promise and keep it

Making and keeping promises can impress your targeted users. By adding a promise on your landing page, you can easily help prospects feel much more secure in choosing you for business.

Plus, this would also eliminate all the hindrances you visitors might be facing in trying out your product or service.

As a highly persuasive act, adding a promise to the landing page can work in your favour.

Wrap Up

By following all these tips, you can conveniently create a good-looking landing page which serves as a result-driven tool for enticing visitors to take an action in sync with your expectations.