It’s good to know that you have chosen Instagram to build your brand and market your products or blog. Instagram is among the most ubiquitous social media platforms, with more than 25 million businesses having an active presence on it. With over 500 million users engaging on Instagram every day, you couldn’t have chosen a better online platform for growing your brand or business.
But, to grab the attention of these many users, you will have to engage with them on Instagram. Confused? Engagement refers to any interaction that users have with your posts. The more engagements you get, the higher Instagram’s algorithm will rank it.
High-ranked posts will appear on Instagram user’s feeds. This increases the probability of it reaching more people. In this article, we have compiled some simple ways that will get you more engagement on your Instagram profile.
Share about yourself
Sharing is what social media platforms are all about. People enjoy connecting with others instead of looking at the products and services on offer. Even if your Instagram profile is about your business, share a few details about yourself.
Put a selfie or share some personal stories you feel comfortable sharing. People love to get to know the person who is running the business. Consider this as your marketing strategy.
Until you connect with people, they will not develop trust and thus might end up running away from your profile.
Add videos in your profile
Videos generate more engagement on average than other post types. So, you can create a nice video about your brand or product and host it on your Instagram profile. You can also do a short set of videos in Instagram Stories.
Since these videos will be on your profile for 24 hours, you needn’t create polished videos.
These videos should be realistic and connected to your brand or business. You can showcase live videos from events, live announcements, behind the curtain videos, etc. to engage your followers. Ensure that your videos are trying to tell a story and choose the Instagram Stories video choices accordingly.
Influencer marketing is a great marketing strategy. This strategy tries to increase your reach to potential followers and Instagram users. Some innovative ways by which you can boost interaction are:
- Take your followers behind the curtain and show them “making of” moments. Encourage them to comment and participate in the upcoming updates.
- Let your fellow collaborator takeover your Instagram profile and connect with your followers for an entire day.
- Hosting contests is a great way to engage followers. You can expect high engagement rates if the content is planned well.
- Put up DIY tutorials on your Instagram profile and share simple hacks of life.
- If your profile is lacking in the number of followers, you can consider buying a few for yourself. Brands like SocialGala is known for offering 100% real and organic IG followers that give your brand a natural and populated look.
Data-driven content is trending in 2020. People like to see data-driven analysis and infographics being shared on Instagram. To give you an example, Spotify’s ‘Wrapped 2019’ is one of the best campaigns.
It was personal, informative, shareable, and a brilliant marketing gig of 2019. You can start by looking at your data or the industry that your business belongs to. Pick up on questions like, “what was the biggest sale of the month? What drove so many sales?”
Create a story by answering these questions and showcase it on your profile in a graphical format.
Follow a schedule
Instagram algorithm responds positively to posts that get quick engagement. So, if your audience engages early, your post gets highlighted. Thus, getting the post timing right is more important.
Search details of, ‘the best time to post on Instagram’, on google to get an idea about when to put your content online. This data is well researched and publicly available, make the most of it.
Hashtags help a lot in increasing the reach of your posts. It ensures that your content reaches users who would be interested in engaging with it. You can use a mix of popular and standard hashtags to get the best results.
So, do proper research on relevant hashtags before posting content online.
These simple strategies will help to get more engagements on your Instagram profile. So next time you are putting up an Instagram post, try to incorporate these tips and see your profile growing organically.